About Sweet Leaf Tea
Sweet Leaf Tea is a company based in Austin (United States) founded in 1997 by David Smith was acquired by Purity Organic in January 2020.. Sweet Leaf Tea has raised $56.12 million across 4 funding rounds from investors including Nestlé, P.F. Chang's and Kettle Brand Chips. Sweet Leaf Tea operates in a competitive market with competitors including Peet's Coffee & Tea, La Colombe, Trilliant Food & Nutrition, Panera Bread Company and Equator Coffees, among others.
- Headquarter Austin, United States
- Founders David Smith
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$56.12 M (USD)
in 4 rounds
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Latest Funding Round
$3.42 M (USD), Series B
Feb 06, 2011
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Investors
Nestlé
& 7 more
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Employee Count
Employee Count
- Acquired by
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Funding Insights of Sweet Leaf Tea
Sweet Leaf Tea has successfully raised a total of $56.12M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $3.42 million completed in February 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $3.4M
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First Round
First Round
(02 Apr 2008)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2011 | Amount | Series B - Sweet Leaf Tea | Valuation |
investors |
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| May, 2010 | Amount | Series B - Sweet Leaf Tea | Valuation |
investors |
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| Mar, 2009 | Amount | Series A - Sweet Leaf Tea | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sweet Leaf Tea
Sweet Leaf Tea has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Nestlé, P.F. Chang's and Kettle Brand Chips. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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US private equity investments are managed by Fireman Capital Partners.
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Founded Year | Domain | Location | |
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Asian cuisine is served by a chain of full-service restaurants.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sweet Leaf Tea
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sweet Leaf Tea
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sweet Leaf Tea Comparisons
Competitors of Sweet Leaf Tea
Sweet Leaf Tea operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peet's Coffee & Tea, La Colombe, Trilliant Food & Nutrition, Panera Bread Company and Equator Coffees, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Speciality coffee and tea brand
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| domain | founded_year | HQ Location |
Coffee roasters and chain of cafes
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| domain | founded_year | HQ Location |
Private label beverages like coffee and tea are supplied.
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| domain | founded_year | HQ Location |
Brand of coffees and teas
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| domain | founded_year | HQ Location |
Coffee and tea manufacturer and brand
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sweet Leaf Tea
Frequently Asked Questions about Sweet Leaf Tea
When was Sweet Leaf Tea founded?
Sweet Leaf Tea was founded in 1997 and raised its 1st funding round 11 years after it was founded.
Where is Sweet Leaf Tea located?
Sweet Leaf Tea is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is Sweet Leaf Tea a funded company?
Sweet Leaf Tea is a funded company, having raised a total of $56.12M across 4 funding rounds to date. The company's 1st funding round was a Series A of $15.63M, raised on Apr 02, 2008.
What does Sweet Leaf Tea do?
Sweet Leaf Tea was founded in 1997 in Austin, United States, within the beverage sector. Bottled teas, including sweet varieties, green teas, fruit infusions, lemonades, zero-calorie options, and coffee-tea blends, are manufactured and distributed. Products are sold via third-party retailers and distributors across the market. Operations focus on a range of tea-based beverages for consumer access.
Who are the top competitors of Sweet Leaf Tea?
Sweet Leaf Tea's top competitors include Peet's Coffee & Tea, Trilliant Food & Nutrition and La Colombe.
Who are Sweet Leaf Tea's investors?
Sweet Leaf Tea has 8 investors. Key investors include Nestlé, P.F. Chang's, Kettle Brand Chips, Odwalla, and Purity Organic.
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