About Sweeten
Sweeten is a company based in New York (United States) founded in 2011 by Sherataun Nuss and Jean Brownhill.. Sweeten has raised $9.63 million across 6 funding rounds from investors including Exelon, NOVA by Saint-Gobain and Navitas Capital. Sweeten offers products and services including Renovation Platform, Bid-Leveling Service, and Secure Pay. Sweeten operates in a competitive market with competitors including Houzz, Porch, ISN Software Corporation, Angi and Wrench Group, among others.
- Headquarter New York, United States
- Founders Sherataun Nuss, Jean Brownhill
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Sectors
Real Estate & ConstructionBusiness Services Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sweeten
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9.63 M (USD)
in 6 rounds
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Latest Funding Round
$1 M (USD), Series A
Jun 06, 2024
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Investors
Exelon
& 4 more
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Employee Count
Employee Count
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Products & Services of Sweeten
Sweeten offers a comprehensive portfolio of products and services, including Renovation Platform, Bid-Leveling Service, and Secure Pay. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for connecting homeowners with vetted contractors for projects.
Tool to compare contractor bids and ensure fair pricing.
Secure system for paying contractor deposits safely.
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Funding Insights of Sweeten
Sweeten has successfully raised a total of $9.63M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $1 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series A — $1.0M
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First Round
First Round
(20 Feb 2014)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2024 | Amount | Series A - Sweeten | Valuation | Exelon |
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| Feb, 2017 | Amount | Series A - Sweeten | Valuation | NOVA by Saint-Gobain |
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| Aug, 2016 | Amount | Series A - Sweeten | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sweeten
Sweeten has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Exelon, NOVA by Saint-Gobain and Navitas Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Construction startups are accelerated by NOVA through Saint-Gobain's initiatives.
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Founded Year | Domain | Location | |
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Investments in technology sectors are managed by Navitas Capital.
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Founded Year | Domain | Location | |
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US venture capital investments are managed by Gotham Gal firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sweeten
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sweeten
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sweeten Comparisons
Competitors of Sweeten
Sweeten operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Houzz, Porch, ISN Software Corporation, Angi and Wrench Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Home design, decorating, and renovation platform is operated online.
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| domain | founded_year | HQ Location |
Online listing platform for home improvement service professionals
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| domain | founded_year | HQ Location |
Contractors and suppliers are managed via an online platform.
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| domain | founded_year | HQ Location |
Home repair professionals are hired via an app-based platform.
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| domain | founded_year | HQ Location |
Web application that enables tradesmen to create customized preventive maintenance programs
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| domain | founded_year | HQ Location |
An online marketplace is operated for hiring construction professionals.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sweeten
Frequently Asked Questions about Sweeten
When was Sweeten founded?
Sweeten was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Where is Sweeten located?
Sweeten is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Sweeten?
Jean Brownhill is the current CEO of Sweeten. They have also founded this company.
Is Sweeten a funded company?
Sweeten is a funded company, having raised a total of $9.63M across 6 funding rounds to date. The company's 1st funding round was a Series A of $1.31M, raised on Feb 20, 2014.
What does Sweeten do?
Sweeten was founded in 2011 in New York, United States, as an online platform in the home improvement sector. Home and small business owners are connected with pre-vetted architects, designers, and general contractors using a proprietary algorithm. Projects are posted by users, after which personalized shortlists of providers are generated for direct connections. Operations focus on facilitating renovations and similar services across the region.
Who are the top competitors of Sweeten?
Sweeten's top competitors include Houzz, Porch and Trade Hounds.
What products or services does Sweeten offer?
Sweeten offers Renovation Platform, Bid-Leveling Service, and Secure Pay.
Who are Sweeten's investors?
Sweeten has 5 investors. Key investors include Exelon, NOVA by Saint-Gobain, Navitas Capital, Gotham Gal, and Gotham Ventures.