About Houzz
Houzz is a Business Services company based in Palo Alto (United States) founded in 2009 by Adi Tatarko and Alon Cohen. Home design, decorating, and renovation platform is operated online. It operates in the Business Services, Real Estate & Construction, and Consumer sectors. Houzz has raised $613.6 million across 5 funding rounds from investors including Kleiner Perkins, T. Rowe Price and Canvas Ventures. The company has 1,364 employees. Houzz has completed 1 acquisition, including GardenWeb. Houzz was last valued at $4 billion in March 2020. Its chief executive, as recorded, is Alon Cohen. Its website houzz.com draws about 7.6 million monthly visits. Its focus areas include Retail, Home Improvements, Enabler and Design Software. Its competitors include Porch, Angi and Wrench Group; 1 of its 3 listed competitors has raised funding.
Company details
Houzz was founded in 2009 in Palo Alto, United States, as an online platform in the home improvement sector. Users are allowed to register and search for photos, professionals, and products. Tools and features are provided for planning and executing renovation projects, with options to browse designs, shop items, and collaborate with experts across the platform.
- Total Equity Funding$613.6M (USD)
in 5 rounds
- Latest Funding Round$400M (USD), Series E
Jun 2017
- InvestorsKleiner Perkins
& 29 more
- Employee Count1,364
- Investments & Acquisitions
Apps and channels of Houzz
Houzz publishes 1 mobile app with over 10M+ downloads; its YouTube channel HouzzTV has 748K subscribers and 30 videos.
Videos from Houzz
The most watched videos on Houzz's YouTube channel, HouzzTV (748K subscribers). Click a video to play it here.
More on HouzzTV.
Funding Insights of Houzz
Houzz has successfully raised a total of $613.6M across 5 strategic funding rounds. The most recent funding activity was a Series E round of $400 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $613.6M
- Total Rounds 5
- Last Round Series E — $400M
- First Round $2M
(Nov 2010)
- Investors Count 30
All 5 funding rounds of Houzz with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $400M | Series E | $4B | Iconiq Capital | |
| Oct 2014 | $165M | Series D | – | Sequoia Capital | |
| Jan 2013 | $35M | Series C | – | New Enterprise Associates, GGV Capital | |
| Dec 2011 | $11.6M | Series B | – | Sequoia Capital | – |
| Nov 2010 | $2M | Angel Round | – | Oren Zeev, Gary Ginsberg | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2017 | $4B | •••••••• |
Full valuation and stage history of Houzz
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Last known valuation $4B (Mar 2020). 30 investors in total: 24 institutional and 6 angel.
Investors in Houzz
Houzz has secured backing from 30 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Kleiner Perkins, T. Rowe Price and Canvas Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Provider of investment management and real asset services | iconiqcapital.com | San Francisco, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Venture capital investment firm | dst-global.com | Menlo Park, United States | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
Early-to-growth-stage companies are funded by the venture capital firm. | notablecap.com | Menlo Park, United States | ||
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
Stage-agnostic investments in US tech sectors are pursued. | agradeinvestments.com | Los Angeles, United States |
Investor details for Houzz
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People of Houzz
150 people are tracked at Houzz (26 in leadership, 3 in board & advisors, 121 in team); the tracked headcount is 1,364.
| Name | Role | Group |
|---|---|---|
Adi Tatarko | Co-Founder | Leadership |
Alon Cohen | Co-Founder & CEO | Leadership |
Adam Lin | Leadership | |
Liza Hausman | VP, Industry Marketing & Community | Leadership |
Tara Dicristo-Schmitt | Chief Revenue Officer (cro) | Leadership |
Allison Brady Gervis | VP, Branding & Communications | Leadership |
Ron Lee | VP Revenue Operations | Leadership |
Ramiz I. | Director Of Marketing | Leadership |
Peter Rusev | Senior Director Of Product Management - Consumer Products | Leadership |
Alex Stein | Director, SEO | Leadership |
Shoshana Nacass | Director Of Product Marketing | Leadership |
Amanda Jo Deppe | Director Of Internal Communications | Leadership |
Cameron Jahn | Director Of Product & Marketing | Leadership |
Sean Corriel | Director Of Product Management | Leadership |
Kunal Thadani | Director Of Product Management | Leadership |
Pratik Dalal | Vice President Of Product Management And GM | Leadership |
Tom Leininger | Director Of Demand Generation | Leadership |
Julie Noble | Director, Branding & Communications | Leadership |
Alex Hays | Director, Global Sales | Leadership |
Amber Hopman | Director Of Product Operations | Leadership |
130 more people are available in the full profile.
Complete people profiles for Houzz
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Houzz
Houzz has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include GardenWeb.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online discussions on home design topics are facilitated by GardenWeb. | gardenweb.com | Palo Alto, United States | 1995 | Aug 2015 | •••• |
Complete acquisition details for Houzz
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Timeline of Houzz
5 dated milestones of Houzz across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Houzz is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires GardenWeb.
- Funding Latest funding round, Series E, of $400.0M.
- Milestone Reaches Unicorn status.
Competitors of Houzz
Houzz has 3 listed competitors in our database, 1 of them funded. They include Porch, Angi and Wrench Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| porch.com | 2013 | Seattle, United States | $120.13M | 342 | Online listing platform for home improvement service professionals | |
| angi.com | 1995 | Indianapolis, United States | Home repair professionals are hired via an app-based platform. | |||
| wrenchgroup.com | 2016 | Dallas, United States | 4,083 | Web application that enables tradesmen to create customized preventive maintenance programs |
Detailed competitors of Houzz
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Houzz
The website of Houzz (houzz.com) receives about 7.6M visits a month and ranks #7,514 among all websites worldwide, #71 in Home Improvement and Maintenance.
- Monthly visits7.6M
▲ 11.3% vs previous month
- Unique visitors3.7M
per month
- Global rank#7,514
among all websites
- Category rank#71
Home and Garden · Home Improvement and Maintenance
- Bounce rate58%
- Pages per visit4.0
- Average visit2 min 19 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Houzz. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
housebeautiful.com | housebeautiful.com | 100% | #18,657 | – | |
hgtv.com | hgtv.com | 85% | #1,218 | – | |
| apartmenttherapy.com | 83% | 680.7K | #8,085 | View details | |
| lowes.com | 75% | 111.2M | #307 | View details | |
| diychatroom.com | 72% | #61,490 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Houzz
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
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Top companies in Local & Community Services
3 companies that operate in the same segment as Houzz (Local & Community Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 |
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Related news about Houzz
Complete news archive for Houzz
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Frequently Asked Questions about Houzz
Houzz was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Houzz is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Alon Cohen is the CEO of Houzz, as recorded in our data. They have also founded this company.
Houzz is a funded company, having raised a total of $613.6M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $2M, raised on Nov 2010.
Houzz has 1,364 employees.
Houzz was founded in 2009 in Palo Alto, United States, as an online platform in the home improvement sector. Users are allowed to register and search for photos, professionals, and products. Tools and features are provided for planning and executing renovation projects, with options to browse designs, shop items, and collaborate with experts across the platform.
Houzz's top competitors include Porch, Wrench Group and Angi.
Houzz has made 1 acquisition, including GardenWeb.
Houzz has 30 investors. Key investors include Kleiner Perkins, T. Rowe Price, Canvas Ventures, Times Bridge, and K2 Global.
The valuation of Houzz is $4B as of Mar 2020.
Yes. Houzz publishes Houzz - Home Design & Remodel, with over 10 million downloads.
The website of Houzz receives about 7.6 million visits a month and ranks #7,514 among all websites worldwide.