About SWIRL
SWIRL is a Technology company based in Vadodara (India) founded in 2016. AI platform enhances e-commerce sites with personalized responses and sales optimization. It operates on a B2B and SaaS model. SWIRL has raised $2.23 million across 10 funding rounds from investors including Amuratech, Shastra VC and Aakrit Vaish. SWIRL was last valued at $8.21 million in April 2023. Its Indian entity Goswirl Technologies Private Limited reported revenue of ₹2.17 Cr. SWIRL offers products and services including AI Agents, Livestream Shopping, and Shoppable Videos. Its focus areas include Consumer, Digital Commerce, Sales Optimization and AI-Driven. Its competitors include Instasell and Quinn; 2 of its 2 listed competitors have raised funding.
Company details
Swirl provides AI-driven solutions for e-commerce platforms, focusing on personalizing product detail pages to answer customer questions in real-time, reduce abandonment, and increase conversions. It analyzes buyer behavior and integrates seamlessly into websites. Based in Vadodara, India, with offices in Bangalore and the USA, Swirl serves various e-commerce businesses by automating content updates and offering tools like livestream shopping.
- Headquarters Vadodara, India
- Stage Minicorn
- SectorsTechnology
- Website goswirl.live
- Social LinkedIn X Facebook
- Legal Name Goswirl Technologies Private Limited
- Date of Incorporation 23 Aug, 2022
- Jurisdiction Vadodara, Gujarat, India
- Annual Revenue₹2.17 Cr
FY 2025 · +96% YoY
- Net Loss-₹4.19 Cr
FY 2025 · -192% margin
- EBITDA-₹4.10 Cr
FY 2025 · -188% margin
- Total Equity Funding$2.23M (USD)
in 10 rounds
- Latest Funding Round$1.1M (USD), Seed
Feb 2024
- InvestorsAmuratech
& 46 more
Associated legal entities of SWIRL
SWIRL is associated with 2 registered companies on The Company Check; the primary company is Goswirl Technologies Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Goswirl Technologies Private Limited CIN U72200GJ2022PTC134867 | Active | 23 Aug 2022 | Vadodara, Gujarat | ₹2.2 Cr | 26 | 2 | View details |
| Getnatty Designtech Private Limited CIN U74999GJ2017PTC096940 | Active | 19 Apr 2017 | Vadodara, Gujarat | ₹0.3 Cr | 2 | View details |
Products & Services of SWIRL
SWIRL offers a comprehensive portfolio of products and services, including AI Agents, Livestream Shopping, and Shoppable Videos.
Tools that answer customer questions on product pages in real-time
Platform for interactive live video shopping experiences
Videos enabling direct purchases from embedded links
Funding Insights of SWIRL
SWIRL has successfully raised a total of $2.23M across 10 strategic funding rounds. The most recent funding activity was a Seed round of $1.1 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.23M
- Total Rounds 10
- Last Round Seed — $1.1M
- First Round $50,233
(Jul 2017)
- Investors Count 47
All 10 funding rounds of SWIRL with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2024 | $1.1M | Seed | – | Shastra VC | |
| Apr 2023 | $171,262 | Seed | $8.21M | Bhejash Joshi, Asheesh Khaneja | |
| Jan 2023 | $60,973 | Angel Round | $7.84M | – | |
| May 2022 | $181,105 | Angel Round | $••••• | Joseph George, Aman Munglani | – |
| Jun 2021 | $250,000 | Seed | $••••• | Vineet Sharma | |
| Oct 2020 | $65,233 | Angel Round | $••••• | Bhejash Joshi, Ashish Bhatt | |
| Mar 2020 | $60,585 | Seed | $••••• | Amuratech | |
| Feb 2019 | $183,564 | Seed | $••••• | Abhay Prop Management | |
| May 2018 | $103,714 | Angel Round | $••••• | – | |
| Jul 2017 | $50,233 | Angel Round | $••••• | Parth Patel, Nishi Choubey | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2023 | $8.21M | •••••••• |
| Jan 2023 | $7.84M | •••••••• |
| May 2022 | $••••• | •••••••• |
| Jun 2021 | $••••• | •••••••• |
| Oct 2020 | $••••• | •••••••• |
| Mar 2020 | $••••• | •••••••• |
| Feb 2019 | $••••• | •••••••• |
Full valuation and stage history of SWIRL
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $8.21M (Apr 2023). 47 investors in total: 4 institutional and 43 angel.
Investors in SWIRL
SWIRL has secured backing from 47 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Amuratech, Shastra VC and Aakrit Vaish.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are provided to early-stage startups across sectors. | shastra.vc | Bengaluru, India | ||
| caskinvestment.tcc.mode | ||||
Provides digital marketing services including ABM, automation, and performance marketing. | 2009 | amuratech.com | Pune, India | |
AV Aakrit Vaish | Co-founder of Haptik, angel investor in Indian startups, AI enthusiast | unknown_a04b73ccda9a40728 | ||
SK Shan Krishnasamy | Co-founder of Freshworks, tech innovator, active angel investor in Indian startups | unknown_80a4d9bb3443434da | ||
MD Mohammed Dewji | Tanzanian billionaire, angel investor, and CEO of MeTL Group, active in East Africa. | unknown_336b7c1410744614a | ||
AG Anil Goteti | Angel investor, Flipkart veteran, focused on early-stage Indian startups | unknown_f0d29bce1c8c42acb | ||
AP Arun Prabhudesai | Indian angel investor, tech enthusiast, and founder of Trak.in | unknown_76708b6b116d439bb | ||
NK Neha Kulwal | unknown_332014505e8a4d428 | |||
RI Ratan Ingu | unknown_cdd3bd4edffd44dbb |
Investor details for SWIRL
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Goswirl Technologies Private Limited (SWIRL)
Goswirl Technologies Private Limited is the primary company behind SWIRL. The boards of the 2 registered companies of SWIRL currently have 2 directors; the longest-serving is Kaizad Hansotia Kersi, appointed in 2022. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kaizad Hansotia Kersi DIN 03604720 | Director | 23 Aug 2022 | 4 yrs 2 mo | Goswirl Technologies Private Limited, Getnatty Designtech Private Limited |
| Shubhangi A Narayane DIN 10811821 | Director | 02 May 2025 | 1 yr 5 mo | Goswirl Technologies Private Limited, Getnatty Designtech Private Limited |
People of SWIRL
7 people are tracked at SWIRL (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Prerna Jain | Head Of Business Development | Leadership |
| Founder & CEO | Leadership | |
Murtuza Abedi | Business Head | Leadership |
Padam Bhardwaj | Chief Of Staff | Leadership |
Bhejash Joshi | Technology Advisor | Team |
Nilesh Gohil | Full Stack Engineer | Team |
Satyam Gandhi | Lead Full Stack Engineer | Team |
Complete people profiles for SWIRL
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of SWIRL
Figures of Goswirl Technologies Private Limited, the primary company behind SWIRL, for FY 2025. Revenue was ₹2.17 Cr (+96% year on year). Net loss was -₹4.19 Cr (-192% margin). EBITDA was -₹4.10 Cr (-188% margin).
- ₹2.17 CrRevenue · FY 2025 · +96% YoY
- -₹4.19 CrNet loss · -192% margin
- -₹4.10 CrEBITDA · -188% margin
- ₹1.1 LakhPaid-up capital
- 26Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Goswirl Technologies Private Limited are on its company page.
Detailed financial statements for SWIRL
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of SWIRL
4 dated milestones of SWIRL across 8 years, from founding to its latest funding, stage changes and deals.
- Founded SWIRL is founded.
- Funding First funding round of $50K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.1M.
Competitors of SWIRL
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| instasell.io | 2021 | Bengaluru, India | $557,861 | Provider of live streaming e-commerce software suite solutions for businesses | ||
| quinn.live | 2020 | India | $433,217 | Shoppable videos for Shopify stores are integrated and analyzed. |
Detailed competitors of SWIRL
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SWIRL
The website of SWIRL (goswirl.live) receives about 1.9K visits a month.
- Monthly visits1.9K
▼ 19.7% vs previous month
Websites whose visitors overlap most with SWIRL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| figma.com | 100% | 84.7M | #221 | View details | |
| google.com | 95% | 85.8B | #1 | View details | |
| instagram.com | 95% | 7.1B | #4 | View details |
Top companies in AI in Marketing
3 companies that operate in the same segment as SWIRL (AI in Marketing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI solutions for pharmaceuticals, hospitals, and data analytics. | 2011 | Hyderabad, Telangana, India | USD 1.86 M | 64 | ||
Provides AI news, conferences, and research for tech enthusiasts. | 2012 | Bengaluru, Karnataka, India | USD 2.09 M | 55 | ||
Provides programmatic advertising tools using AI and tech for brands and publishers. | 2012 | Noida, Uttar Pradesh, India | USD 16.37 M | 68 |
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Related news about Swirl
Complete news archive for SWIRL
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Frequently Asked Questions about SWIRL
SWIRL was founded in 2016 and raised its 1st funding round 1 year after it was founded.
SWIRL is headquartered in Vadodara, India. It is registered at Vadodara, Gujarat, India.
SWIRL is a funded company, having raised a total of $2.23M across 10 funding rounds to date. The company's 1st funding round was a Angel Round of $50.23K, raised on Jul 2017.
The primary company behind SWIRL, Goswirl Technologies Private Limited, reported revenue of ₹2.17 Cr for FY 2025, up 96% year on year.
Swirl provides AI-driven solutions for e-commerce platforms, focusing on personalizing product detail pages to answer customer questions in real-time, reduce abandonment, and increase conversions. It analyzes buyer behavior and integrates seamlessly into websites. Based in Vadodara, India, with offices in Bangalore and the USA, Swirl serves various e-commerce businesses by automating content updates and offering tools like livestream shopping.
SWIRL offers AI Agents, Livestream Shopping, and Shoppable Videos.
SWIRL has 47 investors. Key investors include Amuratech, Shastra VC, Aakrit Vaish, Shan Krishnasamy, and Mohammed Dewji.
The valuation of SWIRL is $8.21M as of Apr 2023.
SWIRL is associated with 2 legal entities: Goswirl Technologies Private Limited, Getnatty Designtech Private Limited.
The legal entities of SWIRL currently have 2 directors, including Kaizad Hansotia Kersi, Shubhangi A Narayane.