Switch

Cape Town, South Africa Founded: 2017 • Age: 9 yrs Acquired By Santam
On-demand insurance for personal items is delivered via mobile app.

About Switch

Switch is a Transportation, Automotive & Logistics company based in Cape Town (South Africa) founded in 2017 by Bradley Smith and Jaclyn Prior, and was acquired by Santam in June 2020. On-demand insurance for personal items is delivered via mobile app. It operates on a On-Demand Services and Pay-per-Use / Usage-Based model in Transportation, Automotive & Logistics and Financial Services sectors. Switch offers products and services including Car Insurance, Home Items Insurance, Tech Insurance, and Gear Insurance. Its focus areas include Insurance and Non-Life Insurance. Its legal entity is Santam. Its competitors include Naked, Ctrack and MiWay Blink; 2 of its 3 listed competitors have raised funding.

Company details

Digital insurance solutions are offered by Switch, a division of Santam, focusing on flexible, on-demand coverage for various personal assets. Car, home items, tech gadgets, and gear are insured based on user preference and usage. The service allows customization of coverage item-by-item through an app, ensuring convenience with instant sign-up and effortless claims processing. Dynamic premiums are calculated monthly based on asset usage. The financial services sector, specifically non-life insurance, is primarily targeted with an emphasis on user control and accessibility.

  • Headquarters Cape Town, South Africa
  • Founders Bradley Smith, Jaclyn Prior
  • Stage Acquired
  • Sectors
    Transportation, Automotive & Logistics
    Financial Services
  • Email
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  • Website jasure.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Santam (Jun 2020)
  • Legal Name Santam
Key Metrics

Products & Services of Switch

Switch offers a comprehensive portfolio of products and services, including Car Insurance, Home Items Insurance, Tech Insurance, and Gear Insurance.

Car Insurance
Insurance

Coverage for cars is provided on-demand as needed.

Home Items Insurance
Insurance

Selected home items are insured based on choice.

Tech Insurance
Insurance

Instant coverage for tech gadgets is offered online.

Gear Insurance
Insurance

Gear coverage is activated only when required.

Funding Insights of Switch

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Switch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2020Seed–Santam
–
Valuation history

1 investors in total: 1 institutional.

Investors in Switch

Switch has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Santam.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Santam is recognized as a leading short-term insurance provider in South Africa.
santam.co.zaBellville, South Africa
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Investor details for Switch

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  • Complete investor list
  • Round participation
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People of Switch

2 people are tracked at Switch (2 in leadership).

NameRoleGroup
Bradley Smith
Co-Founder & DirectorLeadership
Jaclyn Prior
Co-Founder & COOLeadership
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Complete people profiles for Switch

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Switch

3 dated milestones of Switch across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded Switch is founded.
  2. Funding First funding round.
  3. Exit Acquired by Santam.

Competitors of Switch

Switch has 3 listed competitors in our database, 2 of them funded. They include Naked, Ctrack and MiWay Blink.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
naked.insure2016Johannesburg, South Africa$69.76M
Usage-based car insurance is delivered via an AI-driven mobile app.
ctrack.com1985Centurion, South Africa$23.4M
Provider of fleet management products and solutions for the insurance sector
miwayblink.co.za2020Midrand, South Africa
Delivers app-based car insurance and claim solutions tailored for individuals.
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Detailed competitors of Switch

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Related news about Switch

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Complete news archive for Switch

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Switch

Switch was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Switch is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.

Digital insurance solutions are offered by Switch, a division of Santam, focusing on flexible, on-demand coverage for various personal assets. Car, home items, tech gadgets, and gear are insured based on user preference and usage. The service allows customization of coverage item-by-item through an app, ensuring convenience with instant sign-up and effortless claims processing. Dynamic premiums are calculated monthly based on asset usage. The financial services sector, specifically non-life insurance, is primarily targeted with an emphasis on user control and accessibility.

Switch's top competitors include Naked, Ctrack and MiWay Blink.

Switch offers Car Insurance, Home Items Insurance, Tech Insurance, and Gear Insurance.

Switch has 1 investor. Key investors include Santam.

Switch operates through Santam.

Yes. Switch was acquired by Santam in June 2020.

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