About Tactics
Tactics is a Media & Entertainment company based in Eugene (United States) founded in 1999, and was acquired by TSI HOLDINGS in April 2020. Outdoor products like skate and snowboard gear are retailed online. Its chief executive, as recorded, is Dugan Baker. Its website tactics.com draws about 749 thousand monthly visits. Tactics offers products and services including Skateboards, Snowboards, Clothing, Shoes, and Accessories. Its focus areas include Consumer, Sports Tech, E-Commerce and Multi Sports. Its competitors include TeamSnap, Evolucion Innovations and Backcountry; 2 of its 3 listed competitors have raised funding.
Company details
Tactics was founded in 1999 as an online retailer focused on snowboards, later diversifying into skate gear, shoes, clothing, and accessories from brands such as Altamont and Oakley. Operations include maintained inventory and in-house product imagery. A 30,000-square-foot warehouse was opened north of Eugene in 2016, alongside retail stores in Bend that year and an 8,000-square-foot location in Oregon since 2000. International shipping is provided from the U.S. base.
- Headquarters Eugene, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website tactics.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by TSI HOLDINGS (Apr 2020)
- Investors
- Acquired byTSI HOLDINGS
(Apr 2020)
Products & Services of Tactics
Tactics offers a comprehensive portfolio of products and services, including Skateboards, Snowboards, Clothing, Shoes, and Accessories.
Decks, trucks, and wheels for skateboarding activities
Boards and accessories for snowboarding enthusiasts
Outdoor wear including hoodies and jackets for sports
Skate and casual shoes for daily and athletic use
Items like helmets and bags for outdoor activities
Apps and channels of Tactics
its YouTube channel Tactics Boardshop has 100K subscribers and 30 videos.
Videos from Tactics
The most watched videos on Tactics's YouTube channel, Tactics Boardshop (100K subscribers). Click a video to play it here.
More on Tactics Boardshop.
Investors in Tactics
Tactics has secured backing from 1 investor. Prominent investors backing the company include TSI Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
TSI Holdings is engaged in fashion and apparel business. | 2011 | tsi-holdings.com | Tokyo, Japan |
Investor details for Tactics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Tactics
9 people are tracked at Tactics (2 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Dugan Baker | CEO | Leadership |
Mike Youngman | Operations Director | Leadership |
Julie Castillon | Marketing Affiliate | Team |
Erik Anderson | Photographer | Team |
Kyle Robinson | Photography Manager | Team |
Kevin Nimick | Retail Manager | Team |
James Noah Smith | Brand Manager & Social Media Manager | Team |
Tim Picerno | Shop Manager | Team |
Brian Zager | Senior Graphic Designer | Team |
Complete people profiles for Tactics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Tactics
2 dated milestones of Tactics across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Tactics is founded.
- Exit Acquired by TSI HOLDINGS.
Competitors of Tactics
Tactics has 3 listed competitors in our database, 2 of them funded. They include TeamSnap, Evolucion Innovations and Backcountry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| teamsnap.com | 2009 | Boulder, United States | $52.45M | 115 | Cloud-based sports league and team management solutions are provided. | |
| evo.com | 2001 | Seattle, United States | $10.86M | 318 | Outdoor action sports gear and apparel are retailed online. | |
| backcountry.com | 1996 | Park, United States | 1,333 | Outdoor and action sports clothing and equipment are retailed online. |
Detailed competitors of Tactics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Tactics
The website of Tactics (tactics.com) receives about 749.5K visits a month and ranks #47,166 among all websites worldwide, #1,481 in Sports.
- Monthly visits749.5K
▼ 12% vs previous month
- Unique visitors317.9K
per month
- Global rank#47,166
among all websites
- Category rank#1,481
Sports · Sports
- Bounce rate45%
- Pages per visit5.9
- Average visit3 min 10 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Tactics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
skatewarehouse.com | skatewarehouse.com | 100% | #122,235 | – | |
shop.ccs.com | shop.ccs.com | 95% | #56,854 | – | |
| zumiez.com | 82% | 3.7M | #8,973 | View details | |
warehouseskateboards.com | warehouseskateboards.com | 73% | #366,229 | – | |
| the-house.com | 69% | 352.5K | #73,157 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tactics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
3 companies that operate in the same segment as Tactics (Sports Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | 4,115 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Frequently Asked Questions about Tactics
Tactics was founded in 1999.
Tactics is headquartered in Eugene, United States. It is registered at Eugene, Oregon, United States.
Dugan Baker is the CEO of Tactics, as recorded in our data.
Tactics was founded in 1999 as an online retailer focused on snowboards, later diversifying into skate gear, shoes, clothing, and accessories from brands such as Altamont and Oakley. Operations include maintained inventory and in-house product imagery. A 30,000-square-foot warehouse was opened north of Eugene in 2016, alongside retail stores in Bend that year and an 8,000-square-foot location in Oregon since 2000. International shipping is provided from the U.S. base.
Tactics's top competitors include TeamSnap, Evolucion Innovations and Backcountry.
Tactics offers Skateboards, Snowboards, Clothing, Shoes, and Accessories.
Tactics has 1 investor. Key investors include TSI Holdings.
Yes. Tactics was acquired by TSI HOLDINGS in April 2020.
The website of Tactics receives about 749 thousand visits a month and ranks #47,166 among all websites worldwide.