About Technorati
Technorati is a company based in San Francisco (United States) founded in 2002 was acquired by Synacor in February 2016. Technorati has raised $34.95 million across 7 funding rounds from investors including Wavemaker Partners, Synacor and DFJ. Technorati has completed 2 acquisitions, including AdEngage and Silicon Valley Moms. Technorati operates in a competitive market with competitors including Bidstack, Omnicom Group, GroupM, The Meet Group and Primedia Group, among others.
- Headquarter San Francisco, United States
- SectorsBusiness Services
- Website technorati.com
- Social LinkedIn X
- Acquired by Synacor (Feb 2016)
- Total Equity Funding$34.95M (USD)
in 7 rounds
- Latest Funding Round$4.85M (USD), Series D
Oct 2009
- InvestorsWavemaker Partners
& 4 more
- Investments & AcquisitionsAdEngage
& 1 more
- Acquired bySynacor
(Feb 2016)
Funding Insights of Technorati
Technorati has successfully raised a total of $34.95M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $4.85 million completed in October 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $34.95M
- Total Rounds 7
- Last Round Series D — $4.85M
- First Round $4.58M
(Sep 2002)
- Investors Count 4
All 7 funding rounds of Technorati with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2009 | $4.85M | Series D | – | DFJ, Mobius Venture Capital | – |
| Jun 2008 | $7.5M | Series D | – | – | |
| Mar 2008 | – | Series D | – | – | |
| May 2007 | $1M | Series C | – | – | – |
| Jun 2006 | $10.52M | Series C | – | – | |
| Sep 2004 | $6.5M | Series B | – | – | |
| Sep 2002 | $4.58M | Series A | – | – | – |
5 investors in total: 5 institutional.
Investors in Technorati
Technorati has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Wavemaker Partners, Synacor and DFJ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused VC firm | – | dfj.com | Menlo Park, United States | |
- | – | mobiusvc.com | - | |
Investments in early-stage technology companies are made by Wavemaker Partners. | 2003 | wavemaker.vc | Los Angeles, United States | |
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | – | augustcap.com | - | |
Cloud-based federated identity management solutions are provided for OTT platforms. | 1998 | synacor.com | Buffalo, United States |
Investor details for Technorati
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Technorati
Technorati has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AdEngage and Silicon Valley Moms.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Blogs on motherhood topics for Silicon Valley parents are operated. | svmoms.com | – | 2006 | Nov 2010 | •••• | |
Offers an advertising network with data analytics | adengage.com | El Segundo, United States | 2004 | Oct 2008 | •••• |
Complete acquisition details for Technorati
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Technorati
6 dated milestones of Technorati across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Technorati is founded.
- Funding First funding round of $4.6M.
- Acquisition Acquires AdEngage.
- Funding Latest funding round, Series D, of $4.9M.
- Acquisition Acquires Silicon Valley Moms.
- Exit Acquired by Synacor.
Competitors of Technorati
Technorati operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bidstack, Omnicom Group, GroupM, The Meet Group and Primedia Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bidstack.com | 2015 | Shoreditch, United Kingdom | $11.52M | 71 | In-game advertising platform is provided for developers and advertisers. | |
| omnicomgroup.com | 1944 | New York, United States | – | 74,900 | Marketing & communications company | |
| groupm.com | 2003 | New York, United States | – | 3,723 | Provider of advertising services | |
| themeetgroup.com | 2005 | New Hope, United States | – | 231 | Provider of advertising services | |
| primedia.co.za | 1994 | Sandton, South Africa | – | – | Advertising and media services are provided across Africa. | |
| intersection.com | 2001 | New York, United States | $150M | 433 | Intersection is engaged in out-of-home advertising and public space communications. | |
| mcsaatchi.com | 1995 | London, United Kingdom | – | 2,706 | Creative solutions are provided for brand building and business challenges. | |
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| cumulusmedia.com | 1997 | Atlanta, United States | – | – | Audio-first media and entertainment company | |
| havasmedia.com | 1978 | Puteaux, France | – | 429 | Media planning and strategic marketing consultancy services are offered. |
Detailed competitors of Technorati
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Technorati
The website of Technorati (technorati.com) receives about 19K visits a month.
- Monthly visits19K
▲ 117.5% vs previous month
Websites whose visitors overlap most with Technorati. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blogcatalog.com | blogcatalog.com | 100% | – | – | – |
| stumbleupon.com | 100% | 171.3K | #272,701 | View details | |
| delicious.com | 100% | 14.8K | #1,917,493 | View details | |
blogpulse.com | blogpulse.com | 100% | – | – | – |
blogged.com | blogged.com | 95% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Technorati
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Technorati
Complete news archive for Technorati
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Technorati
10 companies that operate in the same segment as Technorati (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Technorati
Technorati was founded in 2002.
Technorati is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Technorati is a funded company, having raised a total of $34.95M across 7 funding rounds to date. The company's 1st funding round was a Series A of $4.58M, raised on Sep 2002.
Technorati was founded in 2002 in San Francisco, United States, within the advertising technology sector. A suite of products, applications, and services is offered to publishers. Contango is employed for real-time aggregation and management of demand partnerships. SmartWrapper is used to expand and optimize header bidding collaborations. SXSW awards for Best Technical Achievement and Best of Show were received. Acquisition by Synacor took place in February 2016.
Technorati has made 2 acquisitions, including AdEngage, and Silicon Valley Moms.
Technorati has 5 investors. Key investors include Wavemaker Partners, Synacor, DFJ, Mobius Venture Capital, and August Capital.
Yes. Technorati was acquired by Synacor in February 2016.