The Advantage Program

Salt Lake City, United States Founded: 2018 • Age: 8 yrs Acquired By Rent Dynamics
Residential mortgages are connected via an online borrower-lender marketplace.
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About The Advantage Program

The Advantage Program is a company based in Salt Lake City (United States) founded in 2018 was acquired by Rent Dynamics in November 2021.. The Advantage Program operates in a competitive market with competitors including Better Mortgage, loanDepot, Mr. Cooper, Hometap and NewRez, among others.

  • Headquarter Salt Lake City, United States
  • Sectors
    Financial Services
  • Phone
    *********
  • Website
    *********
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Rent Dynamics

    (Nov 04, 2021)

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Funding Insights of The Advantage Program

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in The Advantage Program

The Advantage Program has secured backing from 1 investor. Prominent investors backing the company include Rent Dynamics. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Lead management software for rental operations is offered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by The Advantage Program

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - The Advantage Program

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

The Advantage Program Comparisons

Employees
+
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Competitors of The Advantage Program

The Advantage Program operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Better Mortgage, loanDepot, Mr. Cooper, Hometap and NewRez, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Residential mortgage loans are facilitated via an online marketplace.
domain founded_year HQ Location
Consumer loans for personal and home needs are provided online.
domain founded_year HQ Location
Provider of an app-based platform for residential mortgage loans
domain founded_year HQ Location
Provider of Home loans
domain founded_year HQ Location
An online platform for mortgage lending and refinancing is offered.
domain founded_year HQ Location
Residential mortgage loans are offered via an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on The Advantage Program

Frequently Asked Questions about The Advantage Program

When was The Advantage Program founded?

The Advantage Program was founded in 2018.

Where is The Advantage Program located?

The Advantage Program is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.

Who is the current CEO of The Advantage Program?

Robin Roller is the current CEO of The Advantage Program.

What does The Advantage Program do?

TAP was founded in 2018 in Salt Lake City, United States, as an online platform in the residential mortgage sector. Borrowers are linked with lenders through a marketplace process. Required details are submitted by users to initiate financing applications. Lenders are matched based on criteria, properties selected and approved, and funds transferred to designated bank accounts. Operations focus on streamlining mortgage access for residential properties.

Who are the top competitors of The Advantage Program?

The Advantage Program's top competitors include loanDepot, Better Mortgage and Rocket Mortgage.

Who are The Advantage Program's investors?

The Advantage Program has 1 investor. Key investors include Rent Dynamics.

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