About The Deeva
The Deeva is a Retail company based in Una (India) founded in 2022 by Ankush R Barjata. Ethnic wear for women is offered online by Deeva. The Deeva has raised $269.43 thousand across 3 funding rounds from investors including Wolfpack Labs, Prerna Gupta and Aakash Anand. The company has 1 employees. The Deeva was last valued at $536.9 thousand in September 2024. Its Indian entity Barjata E-Retail Private Limited reported revenue of ₹1.61 Cr. The Deeva offers products and services including Pashmina Saree, Banarasi Silk Saree, Litchi Silk Saree, and Linen Cotton Saree. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include IndiaSariHouse, Ethnicroop and New pink house.
Company details
Deeva was founded in 2022 by Ankush R Barjata in Una, India. Operations focus on the online fashion sector, where a range of ethnic apparel for women is provided through thedeeva.com. Sarees in categories including silk, linen, Banarasi, and others are primarily featured. The brand serves customers via e-commerce in the apparel industry.
- Headquarters Una, India
- Employees 1
- Founders Ankush R Barjata
- SectorsRetail
- Website thedeeva.com/en-us
- Social Instagram
- Legal Name Barjata E-Retail Private Limited
- Date of Incorporation 01 Sep, 2022
- Jurisdiction Una, Himachal Pradesh, India
- Annual Revenue₹1.61 Cr
FY 2024 · +713% YoY
- Net Profit₹10 Lakh
FY 2024 · 6% margin
- EBITDA₹20.9 Lakh
FY 2024 · 13% margin
- Total Equity Funding$269.43K (USD)
in 3 rounds
- Latest Funding Round$178.8K (USD), Seed
Sep 2024
- InvestorsWolfpack Labs
& 5 more
- Employee Count1
Associated legal entities of The Deeva
The Deeva operates through Barjata E-Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Barjata E-Retail Private Limited CIN U52100HP2022PTC009551 | Active | 01 Sep 2022 | Una, Himachal Pradesh | ₹1.6 Cr | 2 | View details |
Products & Services of The Deeva
The Deeva offers a comprehensive portfolio of products and services, including Pashmina Saree, Banarasi Silk Saree, Litchi Silk Saree, and Linen Cotton Saree.
Luxurious saree made from fine wool for elegant wear
Traditional silk saree with intricate designs from Banaras
Rich fabric saree offering comfort and premium quality
Blended saree for everyday wear with breathable material
Funding Insights of The Deeva
The Deeva has successfully raised a total of $269.43K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $178.8 thousand completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $269,434
- Total Rounds 3
- Last Round Seed — $178,800
- First Round $151,058
(Mar 2024)
- Investors Count 6
All 3 funding rounds of The Deeva with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $178,800 | Seed | $536,895 | Wolfpack Labs | |
| Mar 2024 | $151,058 | Debt – Conventional | – | – | |
| Mar 2024 | $90,634 | Angel Round | – | – |
Last known valuation $536,895 (Sep 2024). 6 investors in total: 1 institutional and 5 angel.
Investors in The Deeva
The Deeva has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Wolfpack Labs, Prerna Gupta and Aakash Anand.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture studio services for startups and entrepreneurs in India. | 2024 | wolfpacklabs.vc | Gurugram, India | |
PG Prerna Gupta | Angel investor and entrepreneur, focusing on tech startups in India. | unknown_39d94d530e0d4c018 | ||
AA Aakash Anand | unknown_3ba763034965441fb | |||
AG Aman Gupta | Co-founder of boAt, Shark Tank India judge, active angel investor | unknown_7660b96940b24df8b | ||
RG Radhika Gupta | unknown_f36f2ac0c47049988 | |||
RA Ritesh Agarwal | unknown_7232691783544531a |
Investor details for The Deeva
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Barjata E-Retail Private Limited (The Deeva)
Barjata E-Retail Private Limited is the primary company behind The Deeva. The board of Barjata E-Retail Private Limited currently have 2 directors; the longest-serving is Rajinder Barjata, appointed in 2025. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajinder Barjata DIN 09723796 | Additional Director | 07 Mar 2025 | 1 yr 8 mo | Barjata E-Retail Private Limited |
| Hans Raj DIN 10478102 | Additional Director | 07 Mar 2025 | 1 yr 8 mo | Barjata E-Retail Private Limited |
People of The Deeva
1 people are tracked at The Deeva (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Ankush R Barjata | Founder | Leadership |
Complete people profiles for The Deeva
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of The Deeva
Figures of Barjata E-Retail Private Limited, the primary company behind The Deeva, for FY 2024. Revenue was ₹1.61 Cr (+713% year on year). Net profit was ₹10 Lakh (6% margin). EBITDA was ₹20.9 Lakh (13% margin).
- ₹1.61 CrRevenue · FY 2024 · +713% YoY
- ₹10 LakhNet profit · 6% margin
- ₹20.9 LakhEBITDA · 13% margin
- ₹1.5 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Barjata E-Retail Private Limited are on its company page.
Detailed financial statements for The Deeva
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of The Deeva
3 dated milestones of The Deeva across 2 years, from founding to its latest funding, stage changes and deals.
- Founded The Deeva is founded.
- Funding First funding round of $151K.
- Funding Latest funding round, Seed, of $179K.
Competitors of The Deeva
The Deeva has 3 listed competitors in our database. They include IndiaSariHouse, Ethnicroop and New pink house.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| indiasarihouse.com | 2013 | Mumbai, India | Online platform for slot games, gambling, and user transactions. | |||
| ethnicroop.com | 2016 | Surat, India | Online retailer of traditional Indian ethnic clothing such as sarees and lehengas. | |||
| newpinkhouse.com | 2021 | Indore, India | Operates an online retail platform specializing in ethnic wear for women. |
Detailed competitors of The Deeva
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The Deeva
The website of The Deeva (thedeeva.com) receives about 3.9K visits a month.
- Monthly visits3.9K
▼ 16.2% vs previous month
Websites whose visitors overlap most with The Deeva. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| saraswatisareedepot.com | 100% | View details | |||
| sskl.co.in | 97% | 4.8K | #3,907,260 | View details | |
| okcredit.in | 57% | 281.7K | #160,074 | View details |
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as The Deeva (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about The Deeva
Complete news archive for The Deeva
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about The Deeva
The Deeva was founded in 2022 and raised its 1st funding round 2 years after it was founded.
The Deeva is headquartered in Una, India. It is registered at Una, Himachal Pradesh, India.
The Deeva is a funded company, having raised a total of $269.43K across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $151.06K, raised on Mar 2024.
The Deeva has 1 employees.
The primary company behind The Deeva, Barjata E-Retail Private Limited, reported revenue of ₹1.61 Cr for FY 2024, up 713% year on year.
Deeva was founded in 2022 by Ankush R Barjata in Una, India. Operations focus on the online fashion sector, where a range of ethnic apparel for women is provided through thedeeva.com. Sarees in categories including silk, linen, Banarasi, and others are primarily featured. The brand serves customers via e-commerce in the apparel industry.
The Deeva's top competitors include IndiaSariHouse, New pink house and Ethnicroop.
The Deeva offers Pashmina Saree, Banarasi Silk Saree, Litchi Silk Saree, and Linen Cotton Saree.
The Deeva has 6 investors. Key investors include Wolfpack Labs, Prerna Gupta, Aakash Anand, Aman Gupta, and Radhika Gupta.
The valuation of The Deeva is $536.9K as of Sep 2024.
The Deeva operates through Barjata E-Retail Private Limited.
The legal entities of The Deeva currently have 2 directors, including Rajinder Barjata, Hans Raj.