About the EleFant
the EleFant is a Retail company based in Mumbai (India) founded in 2023. It offers subscription service for renting, exchanging, and delivering age-appropriate childrens toys. It operates on a D2C and Subscription model. Its Indian entity Madshades Technologies Private Limited reported revenue of ₹7.04 Cr. the EleFant offers products and services including Toy Subscription Service and Toy Catalogue. Its focus areas include Consumer, Toys and Games, Rental Services and Subscription-based. Its competitors include Toyflix, ToyMahal and Hoolla; 1 of its 3 listed competitors has raised funding.
Company details
EleFant is a subscription-based toy library that enables parents to rent and exchange a wide range of toys and books for their children. It operates by allowing users to select items based on age and interests, with options for doorstep delivery and pickup across multiple cities in India. The service emphasizes sustainability by reducing toy waste and promotes child development through curated, safe, and sanitized products. It serves parents seeking eco-friendly, hassle-free play options.
- Headquarters Mumbai, India
- SectorsRetail
- Website theelefant.com
- Social X Facebook
- Legal Name Madshades Technologies Private Limited
- Date of Incorporation 19 Aug, 2022
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹7.04 Cr
FY 2025 · +170% YoY
- Net Loss-₹6.90 Cr
FY 2025 · -98% margin
- EBITDA-₹6.86 Cr
FY 2025 · -97% margin
Associated legal entities of the EleFant
the EleFant operates through Madshades Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Madshades Technologies Private Limited CIN U36940MH2022PTC388803 | Active | 19 Aug 2022 | Mumbai, Maharashtra | ₹7.0 Cr | 6 | 2 | View details |
Products & Services of the EleFant
the EleFant offers a comprehensive portfolio of products and services, including Toy Subscription Service and Toy Catalogue.
Service for renting and exchanging children's toys based on age
Curated collection of toys and books for child development needs
Board of directors of Madshades Technologies Private Limited (the EleFant)
Madshades Technologies Private Limited is the primary company behind the EleFant. The board of Madshades Technologies Private Limited currently have 2 directors; the longest-serving is Shristi Jaishankar Padia, appointed in 2022.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shristi Jaishankar Padia DIN 09708051 | Director | 19 Aug 2022 | 4 yrs 2 mo | Madshades Technologies Private Limited |
| Sourabh Sunil Jain DIN 06812509 | Director | 19 Aug 2022 | 4 yrs 2 mo | Madshades Technologies Private Limited |
People of the EleFant
3 people are tracked at the EleFant (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Anshul Tripathi | Business Development Manager | Team |
Mihir Salot | Manager | Team |
Complete people profiles for the EleFant
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of the EleFant
Figures of Madshades Technologies Private Limited, the primary company behind the EleFant, for FY 2025. Revenue was ₹7.04 Cr (+170% year on year). Net loss was -₹6.90 Cr (-98% margin). EBITDA was -₹6.86 Cr (-97% margin).
- ₹7.04 CrRevenue · FY 2025 · +170% YoY
- -₹6.90 CrNet loss · -98% margin
- -₹6.86 CrEBITDA · -97% margin
- ₹1.5 LakhPaid-up capital
- 6Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Madshades Technologies Private Limited are on its company page.
Detailed financial statements for the EleFant
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of the EleFant
the EleFant has 3 listed competitors in our database, 1 of them funded. They include Toyflix, ToyMahal and Hoolla.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| toyflix.in | 2022 | Bengaluru, India | $121,355 | Toys are rented via subscription to parents for educational play. | ||
| toymahal.in | 2014 | Ahmedabad, India | Toys are rented via a subscription-based platform with shipping. | |||
| hoolla.co | 2021 | Mumbai, India | Rents educational STEM toys and games via membership plans in Mumbai. |
Detailed competitors of the EleFant
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Subscription & Video Commerce
2 companies that operate in the same segment as the EleFant (Subscription & Video Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Social commerce platform for users to discover and share recommendations | 2016 | Bengaluru, Karnataka, India | USD 65.91 M | USD 693.59 K | 15 | |
Makeup, skincare, and personal care products are retailed online. | 2017 | Bengaluru, Karnataka, India | USD 5.35 M | USD 994.46 K | 76 |
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Frequently Asked Questions about the EleFant
the EleFant was founded in 2023.
the EleFant is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind the EleFant, Madshades Technologies Private Limited, reported revenue of ₹7.04 Cr for FY 2025, up 170% year on year.
EleFant is a subscription-based toy library that enables parents to rent and exchange a wide range of toys and books for their children. It operates by allowing users to select items based on age and interests, with options for doorstep delivery and pickup across multiple cities in India. The service emphasizes sustainability by reducing toy waste and promotes child development through curated, safe, and sanitized products. It serves parents seeking eco-friendly, hassle-free play options.
the EleFant offers Toy Subscription Service and Toy Catalogue.
the EleFant operates through Madshades Technologies Private Limited.
The legal entities of the EleFant currently have 2 directors, including Shristi Jaishankar Padia, Sourabh Sunil Jain.