About The Established
The Established is a Media & Entertainment company based in Mumbai (India) founded in 2013 by Akash Sheth and Shruti Thacker. Blogs on multiple topics are published by The Established. The company has 1 employees. Its website theestablished.com draws about 110 thousand monthly visits. Its Indian entity Established Digital Publishing Private Limited reported revenue of ₹6.09 Cr. Its focus areas include Internet First Media, Lifestyle, Demographic and Women. Its competitors include POPxo and MissMalini; 2 of its 2 listed competitors have raised funding.
Company details
The Established was founded in 2013 in Mumbai, India, by co-founders Akash Sheth and Shruti Thacker. Operations center on digital content creation within the media sector, where blogs addressing various topics are developed and disseminated via the domain theestablished.com. Focus is placed on providing informative articles across diverse subjects, with activities managed from the companys base in India.
- Headquarters Mumbai, India
- Employees 1
- Founders Akash Sheth, Shruti Thacker
- SectorsMedia & Entertainment
- Email••••••••
- Website theestablished.com
- Social LinkedIn Facebook
- Legal Name Established Digital Publishing Private Limited
- Date of Incorporation 23 Nov, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹6.09 Cr
FY 2025 · +48% YoY
- Net Profit₹1.87 Cr
FY 2025 · 31% margin
- EBITDA₹1.87 Cr
FY 2025 · 31% margin
- Investors
- Employee Count1
Associated legal entities of The Established
The Established operates through Established Digital Publishing Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Established Digital Publishing Private Limited CIN U22300MH2021PTC372033 | Active | 23 Nov 2021 | Mumbai, Maharashtra | ₹6.1 Cr | 2 | View details |
Funding Insights of The Established
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of The Established with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | Seed | – | Brand Capital | – |
1 investors in total: 1 institutional.
Investors in The Established
The Established has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Brand Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in early-stage startups are made by Brand Capital. | brandcapital.co.in | Mumbai, India |
Investor details for The Established
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Established Digital Publishing Private Limited (The Established)
Established Digital Publishing Private Limited is the primary company behind The Established. The board of Established Digital Publishing Private Limited currently have 2 directors; the longest-serving is Aakash Lalit Sheth, appointed in 2021. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aakash Lalit Sheth DIN 00236544 | Director | 23 Nov 2021 | 4 yrs 11 mo | Established Digital Publishing Private Limited |
| Kunal Avanti Shah DIN 07089114 | Director | 30 Apr 2022 | 4 yrs 5 mo | Established Digital Publishing Private Limited |
People of The Established
2 people are tracked at The Established (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Akash Sheth | Co-Founder | Leadership |
Shruti Thacker | Co-Founder | Leadership |
Complete people profiles for The Established
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of The Established
Figures of Established Digital Publishing Private Limited, the primary company behind The Established, for FY 2025. Revenue was ₹6.09 Cr (+48% year on year). Net profit was ₹1.87 Cr (31% margin). EBITDA was ₹1.87 Cr (31% margin).
- ₹6.09 CrRevenue · FY 2025 · +48% YoY
- ₹1.87 CrNet profit · 31% margin
- ₹1.87 CrEBITDA · 31% margin
- ₹1.6 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Established Digital Publishing Private Limited are on its company page.
Detailed financial statements for The Established
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of The Established
2 dated milestones of The Established across 10 years, from founding to its latest funding, stage changes and deals.
- Founded The Established is founded.
- Funding First funding round.
Competitors of The Established
The Established has 2 listed competitors in our database, 2 of them funded. They include POPxo and MissMalini.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| popxo.com | 2013 | Gurugram, India | $11.76M | 74 | Provides content platform for lifestyle/fashion, beauty, and health topics | |
| missmalini.com | 2008 | Mumbai, India | $4.16M | 2 | Lifestyle and entertainment content is published on an online platform. |
Detailed competitors of The Established
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of The Established
The website of The Established (theestablished.com) receives about 109.8K visits a month.
- Monthly visits109.8K
▲ 6.3% vs previous month
Websites whose visitors overlap most with The Established. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hustleculture.co.in | hustleculture.co.in | 100% | #199,805 | – | |
scrappyapparel.com | scrappyapparel.com | 91% | #3,015,255 | – | |
| hypefly.co.in | 91% | 349.1K | #111,039 | View details | |
ludic.life | ludic.life | 91% | #235,989 | – | |
| crepdogcrew.com | 91% | 806.2K | #56,402 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for The Established
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as The Established (DTC Media Innovators) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | 942 | ||
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 |
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Related news about The Established
Complete news archive for The Established
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about The Established
The Established was founded in 2013 and raised its 1st funding round 10 years after it was founded.
The Established is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The Established has 1 employees.
The primary company behind The Established, Established Digital Publishing Private Limited, reported revenue of ₹6.09 Cr for FY 2025, up 48% year on year.
The Established was founded in 2013 in Mumbai, India, by co-founders Akash Sheth and Shruti Thacker. Operations center on digital content creation within the media sector, where blogs addressing various topics are developed and disseminated via the domain theestablished.com. Focus is placed on providing informative articles across diverse subjects, with activities managed from the companys base in India.
The Established's top competitors include POPxo and MissMalini.
The Established has 1 investor. Key investors include Brand Capital.
The Established operates through Established Digital Publishing Private Limited.
The legal entities of The Established currently have 2 directors, including Aakash Lalit Sheth, Kunal Avanti Shah.
The website of The Established receives about 110 thousand visits a month.