About The Good Doll
The Good Doll is a Consumer company based in Ooty (India) founded in 2021 by Sunita Suhas and Suhas Ramegowda. E-commerce platform offering multi-category handcrafted plush toys for kids. The Good Doll has raised $195.47 thousand across 4 funding rounds from investors including TNIFMC, Murali Menon and Suvarna Avvari. The company has 19 employees. Its website thegooddoll.in draws about 14 thousand monthly visits. Its Indian entity Macramedecor Craft Private Limited reported revenue of ₹1.14 Cr. The Good Doll offers products and services including Nilah Doll, Festive Darlings, and Huggable 12". Its focus areas include Retail, Mom & Baby Care, Commerce and Toys. Its competitors include Shivanjali Crafts and MyPlushBuddy.
Company details
An e-commerce platform was established in 2021 in Ooty, India, focusing on the childrens toys sector. Multi-category handcrafted plush toys, including dolls, play sets, animal figures, and human representations, are provided. All products are handmade using sustainable fabrics. Operations center on online sales to deliver these items to customers across regions.
- Headquarters Ooty, India
- Employees 19
- Founders Sunita Suhas, Suhas Ramegowda
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website thegooddoll.in
- Social LinkedIn Facebook YouTube
- Legal Name Macramedecor Craft Private Limited
- Date of Incorporation 01 Sep, 2021
- Jurisdiction Udhagamandalam, Tamil Nadu, India
- Annual Revenue₹1.14 Cr
FY 2025 · +64% YoY
- Net Loss-₹7.4 Lakh
FY 2025 · -6% margin
- EBITDA-₹6.1 Lakh
FY 2025 · -5% margin
- Total Equity Funding$195.47K (USD)
in 4 rounds
- Latest Funding Round$116.87K (USD), Seed
Mar 2025
- InvestorsTNIFMC
& 3 more
- Employee Count19
Associated legal entities of The Good Doll
The Good Doll operates through Macramedecor Craft Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Macramedecor Craft Private Limited CIN U36101TZ2021PTC036927 | Active | 01 Sep 2021 | Udhagamandalam, Tamil Nadu | ₹1.1 Cr | 19 | 2 | View details |
Products & Services of The Good Doll
The Good Doll offers a comprehensive portfolio of products and services, including Nilah Doll, Festive Darlings, and Huggable 12".
Handcrafted sustainable fabric doll representing Indian culture and stories
Seasonal fabric dolls for celebrations and play
Soft fabric doll designed for comfort and ethical gifting
Funding Insights of The Good Doll
The Good Doll has successfully raised a total of $195.47K across 4 strategic funding rounds. The most recent funding activity was a Seed round of $116.87 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $195,473
- Total Rounds 4
- Last Round Seed — $116,871
- First Round $48,614
(Nov 2022)
- Investors Count 4
All 4 funding rounds of The Good Doll with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $116,871 | Seed | – | TNIFMC | – |
| Sep 2023 | $11,804 | Angel Round | – | Murali Menon | – |
| Feb 2023 | $18,185 | Angel Round | – | Suvarna Avvari | – |
| Nov 2022 | $48,614 | Seed | – | Zerodha | – |
4 investors in total: 2 institutional and 2 angel.
Investors in The Good Doll
The Good Doll has secured backing from 4 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include TNIFMC, Murali Menon and Suvarna Avvari.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management for thematic funds in affordable housing, emerging sectors, and climate initiatives. | 2015 | tnifmc.com | Chennai, India | |
Equity investments, broking services, and trading platforms are offered. | zerodha.com | Bengaluru, India | ||
MM Murali Menon | unknown_a3577f0710b34c738 | |||
SA Suvarna Avvari | unknown_02f4311274444060b |
Investor details for The Good Doll
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Macramedecor Craft Private Limited (The Good Doll)
Macramedecor Craft Private Limited is the primary company behind The Good Doll. The board of Macramedecor Craft Private Limited currently have 2 directors; the longest-serving is Sunita Suhas, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sunita Suhas DIN 09302563 | Director | 01 Sep 2021 | 5 yrs 2 mo | Macramedecor Craft Private Limited |
| Suhas Ramegowda DIN 09302522 | Director | 01 Sep 2021 | 5 yrs 2 mo | Macramedecor Craft Private Limited |
People of The Good Doll
2 people are tracked at The Good Doll (2 in leadership); the tracked headcount is 19.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for The Good Doll
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of The Good Doll
Figures of Macramedecor Craft Private Limited, the primary company behind The Good Doll, for FY 2025. Revenue was ₹1.14 Cr (+64% year on year). Net loss was -₹7.4 Lakh (-6% margin). EBITDA was -₹6.1 Lakh (-5% margin). Revenue has grown at a compounded annual rate of +157% over three years.
- ₹1.14 CrRevenue · FY 2025 · +64% YoY
- -₹7.4 LakhNet loss · -6% margin
- -₹6.1 LakhEBITDA · -5% margin
- ₹14,980Paid-up capital
- 19Employees (provident fund records)
- +157%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Macramedecor Craft Private Limited are on its company page.
Detailed financial statements for The Good Doll
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of The Good Doll
3 dated milestones of The Good Doll across 4 years, from founding to its latest funding, stage changes and deals.
- Founded The Good Doll is founded.
- Funding First funding round of $49K.
- Funding Latest funding round, Seed, of $117K.
Competitors of The Good Doll
The Good Doll has 2 listed competitors in our database. They include Shivanjali Crafts and MyPlushBuddy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shivanjalicraftsandcafe.com | 1997 | Coimbatore, India | Operates a direct-to-consumer brand offering handcrafted plush toys for children. | |||
| myplushbuddy.com | 2019 | Noida, India | Produces custom plush toys from user drawings, photos, and ideas for gifting and bulk orders. |
Detailed competitors of The Good Doll
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The Good Doll
The website of The Good Doll (thegooddoll.in) receives about 14.2K visits a month.
- Monthly visits14.2K
▲ 35.9% vs previous month
Websites whose visitors overlap most with The Good Doll. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
baromarket.in | baromarket.in | 100% | #2,942,242 | – |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as The Good Doll (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 62.99 M |
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Frequently Asked Questions about The Good Doll
The Good Doll was founded in 2021 and raised its 1st funding round 1 year after it was founded.
The Good Doll is headquartered in Ooty, India. It is registered at Ooty, Tamil Nadu, India.
The Good Doll is a funded company, having raised a total of $195.47K across 4 funding rounds to date. The company's 1st funding round was a Seed of $48.61K, raised on Nov 2022.
The Good Doll has 19 employees.
The primary company behind The Good Doll, Macramedecor Craft Private Limited, reported revenue of ₹1.14 Cr for FY 2025, up 64% year on year.
An e-commerce platform was established in 2021 in Ooty, India, focusing on the childrens toys sector. Multi-category handcrafted plush toys, including dolls, play sets, animal figures, and human representations, are provided. All products are handmade using sustainable fabrics. Operations center on online sales to deliver these items to customers across regions.
The Good Doll's top competitors include Shivanjali Crafts and MyPlushBuddy.
The Good Doll offers Nilah Doll, Festive Darlings, and Huggable 12".
The Good Doll operates through Macramedecor Craft Private Limited.
The legal entities of The Good Doll currently have 2 directors, including Sunita Suhas, Suhas Ramegowda.