About The Idle Man
The Idle Man is a Retail company based in London (United Kingdom) founded in 2013, and was acquired by Aurora Fashions in September 2019. Online only menswear brand. The Idle Man has raised $4.85 million across 5 funding rounds from investors including Channel 4, Foresight Group and Aurora Fashions. The company has 22 employees. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is IDLE PROJECTS LTD- FY 2015-17. Its competitors include Percival Menswear, Finisterre and Superdry; 2 of its 3 listed competitors have raised funding.
Company details
The Idle Man was founded in 2013 in London, United Kingdom. An online-only platform is operated in the menswear sector, targeting men in their twenties with fast fashion. Curated products are provided, including branded designer clothing and the companys own range. Watches and shoes are also available for purchase. The website is maintained with a monochrome design.
- Headquarters London, United Kingdom
- Employees 22
- Stage Acquired
- SectorsRetail
- Website theidleman.com
- Social LinkedIn X Facebook
- Acquired by Aurora Fashions (Sep 2019)
- Legal Name Idle Projects Ltd- Fy 2015-17
- Total Equity Funding$4.85M (USD)
in 5 rounds
- InvestorsChannel 4
& 2 more
- Employee Count22
- Acquired byAurora Fashions
(Sep 2019)
Funding Insights of The Idle Man
The Idle Man has successfully raised a total of $4.85M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.85M
- Total Rounds 5
- First Round $593,000
(May 2014)
- Investors Count 2
All 5 funding rounds of The Idle Man with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | Series A | – | – | ||
| Jun 2016 | $2M | Series A | – | – | |
| Mar 2015 | $1.06M | Series A | – | – | – |
| Oct 2014 | $1.2M | Series A | – | – | |
| May 2014 | $593,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in The Idle Man
The Idle Man has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Channel 4, Foresight Group and Aurora Fashions.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Public service broadcaster | 1982 | channel4.com | London, United Kingdom | |
Foresight Group is engaged in sustainable investment management. | 1984 | foresightgroup.eu | ||
| aurorafashions.com |
Investor details for The Idle Man
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of The Idle Man
4 dated milestones of The Idle Man across 6 years, from founding to its latest funding, stage changes and deals.
- Founded The Idle Man is founded.
- Funding First funding round of $593K.
- Funding Latest funding round, Series A,.
- Exit Acquired by Aurora Fashions.
Competitors of The Idle Man
The Idle Man has 3 listed competitors in our database, 2 of them funded. They include Percival Menswear, Finisterre and Superdry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| percivalclo.com | 2009 | London, United Kingdom | $7.49M | 27 | Multi-category men's fashion products are offered via an internet-first brand. | |
| finisterre.com | 2003 | St Agnes, United Kingdom | $10.67M | Sustainable outdoor apparel and accessories are designed and retailed. | ||
| superdry.com | 2003 | Cheltenham, United Kingdom | 2,509 | Casual wear for men and women is retailed online. |
Detailed competitors of The Idle Man
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of The Idle Man
Websites that share an audience with The Idle Man (theidleman.com).
Websites whose visitors overlap most with The Idle Man. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
supremebeing.com | supremebeing.com | 100% | #13,228,038 | – | |
mcconnellshoes.co.uk | mcconnellshoes.co.uk | 98% | – | ||
thealternativestore.net | thealternativestore.net | 95% | – | ||
divinetrash.co.uk | divinetrash.co.uk | 95% | #2,784,996 | – | |
farah.co.uk | farah.co.uk | 95% | #372,526 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for The Idle Man
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- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about The Idle Man
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Frequently Asked Questions about The Idle Man
The Idle Man was founded in 2013 and raised its 1st funding round 1 year after it was founded.
The Idle Man is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
The Idle Man is a funded company, having raised a total of $4.85M across 5 funding rounds to date. The company's 1st funding round was a Seed of $593K, raised on May 2014.
The Idle Man has 22 employees.
The Idle Man was founded in 2013 in London, United Kingdom. An online-only platform is operated in the menswear sector, targeting men in their twenties with fast fashion. Curated products are provided, including branded designer clothing and the companys own range. Watches and shoes are also available for purchase. The website is maintained with a monochrome design.
The Idle Man's top competitors include Finisterre, Superdry and Percival Menswear.
The Idle Man has 3 investors. Key investors include Channel 4, Foresight Group, and Aurora Fashions.
The Idle Man operates through Idle Projects Ltd- Fy 2015-17.
Yes. The Idle Man was acquired by Aurora Fashions in September 2019.