About The Indian Aura
The Indian Aura is a Retail company based in Noida (India) founded in 2019. It operates an online platform for curated home decor products and accessories. It operates on a B2C model. Its website theindianaura.com draws about 681 thousand monthly visits. Its Indian entity Supertrust Homes Private Limited reported revenue of ₹51.2 Lakh. Its focus areas include E-commerce, Online Shopping and Home Decor. Its competitors include 10Club, Nestasia, Fabindia, Durian and Ellementry and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
The Indian Aura operates an online platform for curated home decor products and accessories through engaging in retail operations, operating online marketplaces, online shopping, and supplying home decor. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field.
- Headquarters Noida, India
- SectorsRetail
- Website theindianaura.com
- Social Facebook
- Legal Name Supertrust Homes Private Limited
- Date of Incorporation 08 Aug, 2014
- Jurisdiction Dadri, Uttar Pradesh, India
- Annual Revenue₹51.2 Lakh
FY 2025 · +7% YoY
- Net Loss-₹55,253
FY 2025 · -1% margin
- EBITDA-₹22,139
FY 2025 · 0% margin
Associated legal entities of The Indian Aura
The Indian Aura operates through Supertrust Homes Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Supertrust Homes Private Limited CIN U70102UP2014PTC065364 | Active | 08 Aug 2014 | Dadri, Uttar Pradesh | ₹0.5 Cr | – | 5 | View details |
Board of directors of Supertrust Homes Private Limited (The Indian Aura)
Supertrust Homes Private Limited is the primary company behind The Indian Aura. The board of Supertrust Homes Private Limited currently have 5 directors; the longest-serving is Madhurya Malik, appointed in 2014. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Madhurya Malik DIN 06568769 | Director | 08 Aug 2014 | 12 yrs 2 mo | Supertrust Homes Private Limited |
| Sakshi Singh DIN 06569370 | Director | 25 Aug 2018 | 8 yrs 1 mo | Supertrust Homes Private Limited |
| Sujeet Kumar Deshwal DIN 11161536 | Additional Director | 19 Jun 2025 | 1 yr 4 mo | Supertrust Homes Private Limited |
| Ankur Kaushik DIN 11513346 | Additional Director | 30 Jan 2026 | 8 mo | Supertrust Homes Private Limited |
| Pratik Nathani DIN 10539093 | Additional Director | 16 Feb 2026 | 8 mo | Supertrust Homes Private Limited |
Financials of The Indian Aura
Figures of Supertrust Homes Private Limited, the primary company behind The Indian Aura, for FY 2025. Revenue was ₹51.2 Lakh (+7% year on year). Net loss was -₹55,253 (-1% margin). EBITDA was -₹22,139 (0% margin). Revenue has grown at a compounded annual rate of -36% over three years and +7% over five years.
- ₹51.2 LakhRevenue · FY 2025 · +7% YoY
- -₹55,253Net loss · -1% margin
- -₹22,139EBITDA · 0% margin
- ₹1 LakhPaid-up capital
- -36%Revenue CAGR, 3 years
- +7%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Supertrust Homes Private Limited are on its company page.
Detailed financial statements for The Indian Aura
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Verified entity values are shown only after access is granted.
Competitors of The Indian Aura
The Indian Aura has 10 listed competitors in our database, 8 of them funded. They include 10Club, Nestasia, Fabindia, Durian and Ellementry, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 10clubhomes.com | 2020 | Bengaluru, India | $44.47M | 48 | Multi-category home products are offered through an internet-first platform. | |
| nestasia.in | 2018 | Kolkata, India | $12.4M | 164 | Internet-first brand of multi-category home improvement products | |
| fabindia.com | 1960 | Delhi, India | – | 1,522 | Internet first brand of ethnic wear, home furniture, and home decor products | |
| durian.in | 1985 | Mumbai, India | $1.2M | 1,070 | Brand of home & office furniture and decor products | |
| ellementry.com | 2018 | Jaipur, India | $359,745 | 80 | Handmade home improvement products are sold online through Ellementry. | |
| knoll.com | 1938 | East Greenville, United States | – | 1,778 | Modern furniture for homes and offices is designed and manufactured. | |
| chumbak.com | 2009 | Bengaluru, India | $36.12M | 135 | Internet first brand of apparel for women | |
| pelicanessentials.com | 2018 | Bengaluru, India | $508,402 | – | Internet first brand offering furniture products | |
| thegreenfortune.com | 2022 | Hyderabad, India | $9.13M | 74 | Customized uPVC windows and doors are manufactured in Hyderabad. | |
| nestroots.com | 2016 | Gurugram, India | $522,229 | – | Home improvement products are sold via an online platform. |
Detailed competitors of The Indian Aura
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- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of The Indian Aura
The website of The Indian Aura (theindianaura.com) receives about 680.7K visits a month.
- Monthly visits680.7K
▼ 6.7% vs previous month
Websites whose visitors overlap most with The Indian Aura. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Indian Aura
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as The Indian Aura (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Frequently Asked Questions about The Indian Aura
The Indian Aura was founded in 2019.
The Indian Aura is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
The primary company behind The Indian Aura, Supertrust Homes Private Limited, reported revenue of ₹51.2 Lakh for FY 2025, up 7% year on year.
The Indian Aura operates an online platform for curated home decor products and accessories through engaging in retail operations, operating online marketplaces, online shopping, and supplying home decor. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field.
The Indian Aura operates through Supertrust Homes Private Limited.
The legal entities of The Indian Aura currently have 5 directors, including Madhurya Malik, Sakshi Singh, Sujeet Kumar Deshwal and others.
The website of The Indian Aura receives about 681 thousand visits a month.