About The Indian Ethnic
The Indian Ethnic is a Retail company based in Mumbai (India) founded in 2016 by Hetal Desai and Lekhinee Desai. Internet first brand offering handcrafted ethnic wear for women. The Indian Ethnic has raised $199.82 thousand across 1 funding round from investors including SSS Advisory. The Indian Ethnic was last valued at $1.62 million in April 2021. Its website theindianethnicco.com draws about 216 thousand monthly visits. Its Indian entity Tieco Ecom And Retail Private Limited reported revenue of ₹33.53 Cr. The Indian Ethnic offers products and services including Kurtas, Dresses, Co-ord Sets, and Fabrics. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Dressfolk, Via East and Pinklay; 2 of its 3 listed competitors have raised funding.
Company details
The company was founded in 2016 and is headquartered in Mumbai, India. Operations focus on the ethnic wear sector, where handcrafted apparel for women is offered through an online platform. Items such as kurtas, sarees, blouses, pants, lehengas, and churidars are included in the catalog, with cotton fabrics used in production. Co-founders Hetal Desai and Lekhinee Desai lead the venture.
- Headquarters Mumbai, India
- Founders Hetal Desai, Lekhinee Desai
- Stage Minicorn
- SectorsRetail
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Phone•••• ••••
- Website theindianethnicco.com
- Social LinkedIn X Facebook Instagram
- Legal Name Tieco Ecom And Retail Private Limited
- Date of Incorporation 01 Sep, 2020
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹33.53 Cr
FY 2025 · +43% YoY
- Net Profit₹1.07 Cr
FY 2025 · 3% margin
- EBITDA₹2.59 Cr
FY 2025 · 8% margin
- Total Equity Funding$199.82K (USD)
in 1 rounds
- Latest Funding Round$199.82K (USD), Seed
Apr 2021
Associated legal entities of The Indian Ethnic
The Indian Ethnic operates through Tieco Ecom And Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Tieco Ecom And Retail Private Limited CIN U18109MH2020PTC345027 | Active | 01 Sep 2020 | Mumbai, Maharashtra | ₹33.5 Cr | 40 | 3 | View details |
Products & Services of The Indian Ethnic
The Indian Ethnic offers a comprehensive portfolio of products and services, including Kurtas, Dresses, Co-ord Sets, and Fabrics.
Handcrafted traditional Indian tops with prints and embroidery
Ethnic dresses made from natural fabrics for various occasions
Matching sets of ethnic clothing for casual wear
Hand block printed fabrics for custom clothing
Funding Insights of The Indian Ethnic
The Indian Ethnic has successfully raised a total of $199.82K through 1 strategic funding round. The most recent funding activity was a Seed round of $199.82 thousand completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $199,818
- Total Rounds 1
- Last Round Seed — $199,818
- First Round $199,818
(Apr 2021)
- Investors Count 1
All 1 funding rounds of The Indian Ethnic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $199,818 | Seed | $1.62M | SSS Advisory | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2021 | $1.62M | •••••••• |
Last known valuation $1.62M (Apr 2021). 1 investors in total: 1 institutional.
Investors in The Indian Ethnic
The Indian Ethnic has secured backing from 1 investor. Prominent investors backing the company include SSS Advisory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investor details for The Indian Ethnic
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Board of directors of Tieco Ecom And Retail Private Limited (The Indian Ethnic)
Tieco Ecom And Retail Private Limited is the primary company behind The Indian Ethnic. The board of Tieco Ecom And Retail Private Limited currently have 3 directors; the longest-serving is Mandeep Anantrai Desai, appointed in 2020. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mandeep Anantrai Desai DIN 08857477 | Director | 01 Sep 2020 | 6 yrs 2 mo | Tieco Ecom And Retail Private Limited |
| Hetal Mandeep Desai DIN 08857476 | Director | 01 Sep 2020 | 6 yrs 2 mo | Tieco Ecom And Retail Private Limited |
| Shreyas S Hegde DIN 03596498 | Director | 04 May 2021 | 5 yrs 5 mo | Tieco Ecom And Retail Private Limited |
People of The Indian Ethnic
2 people are tracked at The Indian Ethnic (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Lekhinee Desai | Co-Founder | Leadership |
Complete people profiles for The Indian Ethnic
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- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of The Indian Ethnic
Figures of Tieco Ecom And Retail Private Limited, the primary company behind The Indian Ethnic, for FY 2025. Revenue was ₹33.53 Cr (+43% year on year). Net profit was ₹1.07 Cr (3% margin). EBITDA was ₹2.59 Cr (8% margin). Revenue has grown at a compounded annual rate of +59% over three years.
- ₹33.53 CrRevenue · FY 2025 · +43% YoY
- ₹1.07 CrNet profit · 3% margin
- ₹2.59 CrEBITDA · 8% margin
- ₹5.7 LakhPaid-up capital
- 40Employees (provident fund records)
- +59%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Tieco Ecom And Retail Private Limited are on its company page.
Detailed financial statements for The Indian Ethnic
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of The Indian Ethnic
3 dated milestones of The Indian Ethnic across 5 years, from founding to its latest funding, stage changes and deals.
- Founded The Indian Ethnic is founded.
- Funding First funding round of $200K.
- Milestone Reaches Minicorn status.
Competitors of The Indian Ethnic
The Indian Ethnic has 3 listed competitors in our database, 2 of them funded. They include Dressfolk, Via East and Pinklay.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dressfolk.com | 2015 | Delhi, India | $838,736 | 5 | Handcrafted ethnic wear for women is offered online by Dressfolk. | |
| viaeast.in | 2016 | Bengaluru, India | $345,568 | Retailer of handcrafted Indian sarees and clothing | ||
| pinklay.com | 2015 | Mumbai, India | 12 | Online retailer offering women's clothing, home decor, and kids' products globally. |
Detailed competitors of The Indian Ethnic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of The Indian Ethnic
The website of The Indian Ethnic (theindianethnicco.com) receives about 216.4K visits a month and ranks #146,806 among all websites worldwide, #7,630 in Jewelry and Luxury Products.
- Monthly visits216.4K
▼ 13.9% vs previous month
- Unique visitors112.2K
per month
- Global rank#146,806
among all websites
- Category rank#7,630
Lifestyle · Jewelry and Luxury Products
- Bounce rate24%
- Pages per visit4.4
- Average visit1 min 09 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with The Indian Ethnic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vastarathelabel.com | 100% | 75.8K | #261,072 | View details | |
trendia.co | trendia.co | 98% | #146,446 | – | |
| gangafashions.com | 98% | 89K | #335,411 | View details | |
maatshi.com | maatshi.com | 98% | #374,434 | – | |
| ethnicelement.in | 97% | #835,828 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Indian Ethnic
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- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as The Indian Ethnic (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 143.24 M | USD 32.66 M | 711 |
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Related news about The Indian Ethnic
Complete news archive for The Indian Ethnic
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Frequently Asked Questions about The Indian Ethnic
The Indian Ethnic was founded in 2016 and raised its 1st funding round 5 years after it was founded.
The Indian Ethnic is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The Indian Ethnic is a funded company, having raised a total of $199.82K across 1 funding round to date. The company's 1st funding round was a Seed of $199.82K, raised on Apr 2021.
The primary company behind The Indian Ethnic, Tieco Ecom And Retail Private Limited, reported revenue of ₹33.53 Cr for FY 2025, up 43% year on year.
The company was founded in 2016 and is headquartered in Mumbai, India. Operations focus on the ethnic wear sector, where handcrafted apparel for women is offered through an online platform. Items such as kurtas, sarees, blouses, pants, lehengas, and churidars are included in the catalog, with cotton fabrics used in production. Co-founders Hetal Desai and Lekhinee Desai lead the venture.
The Indian Ethnic offers Kurtas, Dresses, Co-ord Sets, and Fabrics.
The Indian Ethnic has 1 investor. Key investors include SSS Advisory.
The valuation of The Indian Ethnic is $1.62M as of Apr 2021.
The Indian Ethnic operates through Tieco Ecom And Retail Private Limited.
The legal entities of The Indian Ethnic currently have 3 directors, including Shreyas S Hegde, Mandeep Anantrai Desai, Hetal Mandeep Desai.
The website of The Indian Ethnic receives about 216 thousand visits a month and ranks #146,806 among all websites worldwide.