About Via East
Via East is a Retail company based in Bengaluru (India) founded in 2016. Retailer of handcrafted Indian sarees and clothing. Via East has raised $345.57 thousand across 1 funding round from investors including Mukesh Bansal. Via East was last valued at $1.72 million in September 2020. Its Indian entity Helium Designs Private Limited reported revenue of ₹24.8 Lakh. Via East offers products and services including Banarasi Sarees, Linen Sarees, Chanderi Sarees, Organza Sarees, and Dupattas and Shawls. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Dressfolk, The Indian Ethnic and Pinklay; 2 of its 3 listed competitors have raised funding.
Company details
Via East was founded in 2016 and is based in Bengaluru, India. Operations focus on the retail sector, where a curated selection of handcrafted sarees in fabrics such as linen, chanderi, organza, and Banarasi is offered, alongside blouses, dupattas, and shawls. Both casual and festive wear are included in the collection. Detailed information on materials, craftsmanship, and care is provided for products, with a return policy available for online purchases.
- Headquarters Bengaluru, India
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Website viaeast.in
- Social X Facebook Instagram
- Legal Name Helium Designs Private Limited
- Date of Incorporation 01 Oct, 2013
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹24.8 Lakh
FY 2024 · +62% YoY
- Net Loss-₹38.4 Lakh
FY 2024 · -155% margin
- EBITDA-₹38.4 Lakh
FY 2024 · -155% margin
- Total Equity Funding$345.57K (USD)
in 1 rounds
- Latest Funding Round$345.57K (USD), Angel Round
Sep 2020
Associated legal entities of Via East
Via East operates through Helium Designs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Helium Designs Private Limited CIN U51101KA2013PTC071249 | Active | 01 Oct 2013 | Bangalore, Karnataka | ₹0.2 Cr | 2 | View details |
Products & Services of Via East
Via East offers a comprehensive portfolio of products and services, including Banarasi Sarees, Linen Sarees, Chanderi Sarees, Organza Sarees, and Dupattas and Shawls.
Handwoven traditional sarees with intricate designs and natural sheen
Comfortable everyday sarees made from breathable linen fabric
Lightweight sarees featuring floral and tie-dye patterns
Elegant sarees with metallic finishes for special occasions
Hand-embroidered items complementing ethnic outfits
Funding Insights of Via East
Via East has successfully raised a total of $345.57K through 1 strategic funding round. The most recent funding activity was a Angel Round of $345.57 thousand completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $345,568
- Total Rounds 1
- Last Round Angel Round — $345,568
- First Round $345,568
(Sep 2020)
- Investors Count 1
All 1 funding rounds of Via East with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $345,568 | Angel Round | $1.72M | Mukesh Bansal | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2020 | $1.72M | •••••••• |
Last known valuation $1.72M (Sep 2020). 1 investors in total: 0 institutional and 1 angel.
Investors in Via East
Via East has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Mukesh Bansal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MB Mukesh Bansal | unknown_ff6100b7a2dc449db |
Investor details for Via East
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Helium Designs Private Limited (Via East)
Helium Designs Private Limited is the primary company behind Via East. The board of Helium Designs Private Limited currently have 2 directors; the longest-serving is Manish Das Chandra, appointed in 2013.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Manish Das Chandra DIN 06611295 | Director | 01 Oct 2013 | 13 yrs 1 mo | Helium Designs Private Limited |
| Deeksha Sharma DIN 06611367 | Director | 01 Oct 2013 | 13 yrs 1 mo | Helium Designs Private Limited |
Financials of Via East
Figures of Helium Designs Private Limited, the primary company behind Via East, for FY 2024. Revenue was ₹24.8 Lakh (+62% year on year). Net loss was -₹38.4 Lakh (-155% margin). EBITDA was -₹38.4 Lakh (-155% margin). Revenue has grown at a compounded annual rate of +3% over three years and -23% over five years.
- ₹24.8 LakhRevenue · FY 2024 · +62% YoY
- -₹38.4 LakhNet loss · -155% margin
- -₹38.4 LakhEBITDA · -155% margin
- ₹1.7 LakhPaid-up capital
- +3%Revenue CAGR, 3 years
- -23%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Helium Designs Private Limited are on its company page.
Detailed financial statements for Via East
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Via East
3 dated milestones of Via East across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Via East is founded.
- Funding First funding round of $346K.
- Milestone Reaches Minicorn status.
Competitors of Via East
Via East has 3 listed competitors in our database, 2 of them funded. They include Dressfolk, The Indian Ethnic and Pinklay.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dressfolk.com | 2015 | Delhi, India | $838,736 | 5 | Handcrafted ethnic wear for women is offered online by Dressfolk. | |
| theindianethnicco.com | 2016 | Mumbai, India | $199,818 | 1 | Internet first brand offering handcrafted ethnic wear for women | |
| pinklay.com | 2015 | Mumbai, India | 12 | Online retailer offering women's clothing, home decor, and kids' products globally. |
Detailed competitors of Via East
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Via East
The website of Via East (viaeast.in) receives about 5.8K visits a month.
- Monthly visits5.8K
▼ 71.7% vs previous month
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Via East (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Frequently Asked Questions about Via East
Via East was founded in 2016 and raised its 1st funding round 4 years after it was founded.
Via East is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Via East is a funded company, having raised a total of $345.57K across 1 funding round to date. The company's 1st funding round was a Angel Round of $345.57K, raised on Sep 2020.
The primary company behind Via East, Helium Designs Private Limited, reported revenue of ₹24.8 Lakh for FY 2024, up 62% year on year.
Via East was founded in 2016 and is based in Bengaluru, India. Operations focus on the retail sector, where a curated selection of handcrafted sarees in fabrics such as linen, chanderi, organza, and Banarasi is offered, alongside blouses, dupattas, and shawls. Both casual and festive wear are included in the collection. Detailed information on materials, craftsmanship, and care is provided for products, with a return policy available for online purchases.
Via East's top competitors include Dressfolk, Pinklay and The Indian Ethnic.
Via East offers Banarasi Sarees, Linen Sarees, Chanderi Sarees, Organza Sarees, and Dupattas and Shawls.
Via East has 1 investor. Key investors include Mukesh Bansal.
The valuation of Via East is $1.72M as of Sep 2020.
Via East operates through Helium Designs Private Limited.
The legal entities of Via East currently have 2 directors, including Manish Das Chandra, Deeksha Sharma.