About The Ketchup Project
The Ketchup Project is a Consumer company based in Amersfoort (Netherlands) founded in 2016 by Anne Janssens. Internet first brand offering sauces. It operates in the Consumer and Retail sectors. The Ketchup Project has raised $474.92 thousand across 1 funding round from investors including DOEN Foundation and Brave New Food Investments. The Ketchup Project offers products and services including Ketchup. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Sauces Pickles and Condiments. Its legal entity is Bellamy’s B.V. Its competitors include Willicroft, Wijndragers and Oliehoorn; 1 of its 3 listed competitors has raised funding.
Company details
The Ketchup Project was founded in 2016 and is based in Amersfoort, Netherlands. Operations focus on the food sector as an internet-first brand, where various sauces such as tomato ketchup, mango ketchup, and smoky sauce are offered. Produce is procured directly from farmers, with sun-ripened and dried ingredients utilized to minimize agricultural wastage. Sales are conducted primarily through online channels.
- Headquarters Amersfoort, Netherlands
- Founders Anne Janssens
- SectorsConsumerRetail
- Email••••••••
- Website theketchupproject.nl
- Social LinkedIn Facebook
- Legal Name Bellamy’S B.V.
- Total Equity Funding$474.92K (USD)
in 1 rounds
- Latest Funding Round$474.92K (USD), Seed
Jun 2022
- InvestorsDOEN Foundation
& 1 more
Products & Services of The Ketchup Project
The Ketchup Project offers a comprehensive portfolio of products and services, including Ketchup.
Sustainable ketchup made from Kenyan ingredients and processed in Netherlands.
Funding Insights of The Ketchup Project
The Ketchup Project has successfully raised a total of $474.92K through 1 strategic funding round. The most recent funding activity was a Seed round of $474.92 thousand completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $474,921
- Total Rounds 1
- Last Round Seed — $474,921
- First Round $474,921
(Jun 2022)
- Investors Count 2
All 1 funding rounds of The Ketchup Project with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $474,921 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in The Ketchup Project
The Ketchup Project has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include DOEN Foundation and Brave New Food Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
No specific activity is described for this company. | bravenewfoodinvestments.com | |||
Sustainable, cultural, and social pioneers are supported by the foundation. | 1991 | doen.nl | Amsterdam, Netherlands |
Investor details for The Ketchup Project
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of The Ketchup Project
1 people are tracked at The Ketchup Project (1 in leadership).
| Name | Role | Group |
|---|---|---|
Anne Janssens | Co-Founder | Leadership |
Complete people profiles for The Ketchup Project
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of The Ketchup Project
2 dated milestones of The Ketchup Project across 6 years, from founding to its latest funding, stage changes and deals.
- Founded The Ketchup Project is founded.
- Funding First funding round of $475K.
Competitors of The Ketchup Project
The Ketchup Project has 3 listed competitors in our database, 1 of them funded. They include Willicroft, Wijndragers and Oliehoorn.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| willicroft.com | 2019 | Amsterdam, Netherlands | $2.08M | Cheese sauces are branded and distributed by Willicroft. | ||
| wijndragers.nl | 1983 | Zwolle, Netherlands | Wines and grocery staples are distributed in the Netherlands. | |||
| oliehoorn.nl | 1981 | Zwaag, Netherlands | Sauces are produced and branded by Oliehoorn in the Netherlands. |
Detailed competitors of The Ketchup Project
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Frequently Asked Questions about The Ketchup Project
The Ketchup Project was founded in 2016 and raised its 1st funding round 6 years after it was founded.
The Ketchup Project is headquartered in Amersfoort, Netherlands. It is registered at Amersfoort, Utrecht, Netherlands.
The Ketchup Project is a funded company, having raised a total of $474.92K across 1 funding round to date. The company's 1st funding round was a Seed of $474.92K, raised on Jun 2022.
The Ketchup Project was founded in 2016 and is based in Amersfoort, Netherlands. Operations focus on the food sector as an internet-first brand, where various sauces such as tomato ketchup, mango ketchup, and smoky sauce are offered. Produce is procured directly from farmers, with sun-ripened and dried ingredients utilized to minimize agricultural wastage. Sales are conducted primarily through online channels.
The Ketchup Project's top competitors include Willicroft, Wijndragers and Oliehoorn.
The Ketchup Project offers Ketchup.
The Ketchup Project has 2 investors. Key investors include DOEN Foundation, and Brave New Food Investments.
The Ketchup Project operates through Bellamy’S B.V..