About Willicroft
Willicroft is a company based in Amsterdam (Netherlands) founded in 2019.. Willicroft has raised $2.08 million across 1 funding round from investors including Döhler, Rockstart and Feast Ventures. Willicroft operates in a competitive market with competitors including Heinz, The Ketchup Project, Wijndragers, Oliehoorn and Yespers, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
Consumer
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Phone
*********
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Website
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.08 M (USD)
in 1 rounds
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Latest Funding Round
$2.08 M (USD), Seed
May 17, 2022
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Investors
Döhler
& 3 more
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Employee Count
Employee Count
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Funding Insights of Willicroft
Willicroft has successfully raised a total of $2.08M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.08 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $2.1M
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First Round
First Round
(17 May 2022)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2022 | Amount | Seed - Willicroft | Valuation | Paulig |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Willicroft
Willicroft has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Döhler, Rockstart and Feast Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Founded Year | Domain | Location | |
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Early-stage startups are accelerated across energy, agrifood, and emerging technologies.
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Founded Year | Domain | Location | |
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Food and beverage ingredients are manufactured globally by Döhler.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Willicroft
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Willicroft
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Willicroft Comparisons
Competitors of Willicroft
Willicroft operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Heinz, The Ketchup Project, Wijndragers, Oliehoorn and Yespers, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Heinz is recognized for producing condiments and packaged foods.
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| domain | founded_year | HQ Location |
Internet first brand offering sauces
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| domain | founded_year | HQ Location |
Wines and grocery staples are distributed in the Netherlands.
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| domain | founded_year | HQ Location |
Sauces are produced and branded by Oliehoorn in the Netherlands.
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| domain | founded_year | HQ Location |
Sells sustainable breakfast and snack products to support an inclusive food chain.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Willicroft
Frequently Asked Questions about Willicroft
When was Willicroft founded?
Willicroft was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Where is Willicroft located?
Willicroft is headquartered in Amsterdam, Netherlands.
Is Willicroft a funded company?
Willicroft is a funded company, having raised a total of $2.08M across 1 funding round to date. The company's 1st funding round was a Seed of $2.08M, raised on May 17, 2022.
What does Willicroft do?
Willicroft was established in 2019 in Amsterdam, Netherlands, as a brand within the food sector. Cheese sauces are developed and offered by the company, targeting consumers through its online presence at willicroft.com. Operations focus on production and distribution of these products, with an emphasis on quality ingredients sourced for various culinary applications. The brand serves markets in Europe, maintaining a presence in the competitive sauces industry.
Who are the top competitors of Willicroft?
Willicroft's top competitors include Heinz, The Ketchup Project and Wijndragers.