The Key

London, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By Permira
Expert information and smart solutions for schools are provided.
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About The Key

The Key is a company based in London (United Kingdom) founded in 2007 was acquired by Permira in November 2025.. The Key operates in a competitive market with competitors including EdTechX Holdings, Playforce, art-K, Chatta and Wishford Education, among others.

  • Headquarter London, United Kingdom
  • Sectors
    Education
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name The Key Support Services Limited
  • Date of Incorporation 25 Oct, 2012
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Education → Education Support, Policy & Administration
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Permira

    & 1 more

    (Nov 12, 2025)

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People of The Key
Headcount 50-200
Employee Profiles 45
Employee Profiles
People
Emma Kinch
Finance Manager
People
Emma McDevitt
Accounts Assistant
People
Eleanor Potter
Content Marketing & Social Media Lead
People
Kaley Foran
Director Of Content

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Funding Insights of The Key

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in The Key

The Key has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Permira. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investments are made in technology, consumer, healthcare, and service sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by The Key

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - The Key

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

The Key Comparisons

Employees
+
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Competitors of The Key

The Key operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as EdTechX Holdings, Playforce, art-K, Chatta and Wishford Education, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Educational technology products and services are provided by EdTechX Holdings.
domain founded_year HQ Location
Outdoor spaces for children are designed and installed.
domain founded_year HQ Location
Personalized art classes for children aged 6-18 are provided.
domain founded_year HQ Location
Digital training services are provided to schools by Chatta.
domain founded_year HQ Location
Provider of independent education including schools, nurseries, and camps in UK.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on The Key

Frequently Asked Questions about The Key

When was The Key founded?

The Key was founded in 2007.

Where is The Key located?

The Key is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

What does The Key do?

The Key was founded in 2007 and is based in London, United Kingdom. Operations focus on the education sector, where expert information and practical solutions are delivered to support schools. Services include advisory resources and tools designed to address administrative and operational needs. The company maintains an online presence through its domain, thekeysupport.com, serving clients primarily in the UK education system.

Who are the top competitors of The Key?

The Key's top competitors include EdTechX Holdings, Playforce and art-K.

Who are The Key's investors?

The Key has 1 investor. Key investors include Permira.

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