About The Pure Concept
The Pure Concept is a Retail company based in Mumbai (India) founded in 2012 by Chanya Kaur and Dalbir Singh. It provides home decor designs, collections, and styles for consumers through retail channels. It operates on a B2C and D2C model in Retail and Consumer sectors. The company has 1,575 employees. Its Indian entity G M Syntex Private Limited reported revenue of ₹551 Cr. The Pure Concept offers products and services including Design Collections and Store Locator. Its focus areas include Retail Tech, Ecommerce Platforms, Online Collections and Home Decor. Its competitors include Geeken Seating Collection, DAMRO Furniture and Wim Plast.
Company details
The Pure Concept focuses on home decor, featuring collections like Ikat, Geometric, Floral, and Ogee designs. It includes various colors and textures, with options for online browsing and physical store locations. Based in India, it caters to customers via retail sales and vendor registrations, emphasizing privacy and user-friendly search features for styles and countries.
- Headquarters Mumbai, India
- Employees 1,575
- Founders Chanya Kaur, Dalbir Singh
- SectorsRetailConsumer
- Website thepureconcept.co.in
- Social X Facebook Instagram
- Legal Name G M Syntex Private Limited
- Date of Incorporation 03 Nov, 1999
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹551 Cr
FY 2025 · -2% YoY
- Net Profit₹35.71 Cr
FY 2025 · 6% margin
- EBITDA₹103 Cr
FY 2025 · 19% margin
- Employee Count1,575
Associated legal entities of The Pure Concept
The Pure Concept operates through G M Syntex Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| G M Syntex Private Limited CIN U17100MH1999PTC122522 | Active | 03 Nov 1999 | Mumbai, Maharashtra | ₹551 Cr | 1,575 | 5 | View details |
Products & Services of The Pure Concept
The Pure Concept offers a comprehensive portfolio of products and services, including Design Collections and Store Locator.
Offers various styles like Ikat and Geometric for home use
Tool to find physical stores for design purchases
Board of directors of G M Syntex Private Limited (The Pure Concept)
G M Syntex Private Limited is the primary company behind The Pure Concept. The board of G M Syntex Private Limited currently have 5 directors; the longest-serving is Gurbakhshish Singh, appointed in 1999. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Gurbakhshish Singh DIN 01332493 | Director | 03 Nov 1999 | 27 yrs | G M Syntex Private Limited |
| Ravinder Kaur Gurbakhshish Singh DIN 00136434 | Director | 20 Jul 2005 | 21 yrs 3 mo | G M Syntex Private Limited |
| Dalbir Singh DIN 00136561 | Director | 20 Jul 2005 | 21 yrs 3 mo | G M Syntex Private Limited |
| Chandeep Kaur Dalbir Singh DIN 01031048 | Director | 04 Dec 2006 | 19 yrs 11 mo | G M Syntex Private Limited |
| Omkarnath Parmanand Malhotra DIN 01346267 | Director | 15 Mar 2009 | 17 yrs 7 mo | G M Syntex Private Limited |
People of The Pure Concept
2 people are tracked at The Pure Concept (2 in leadership); the tracked headcount is 1,575.
| Name | Role | Group |
|---|---|---|
Chanya Kaur | Co-Founder | Leadership |
| Co-Founder | Leadership |
Complete people profiles for The Pure Concept
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Financials of The Pure Concept
Figures of G M Syntex Private Limited, the primary company behind The Pure Concept, for FY 2025. Revenue was ₹551 Cr (-2% year on year). Net profit was ₹35.71 Cr (6% margin). EBITDA was ₹103 Cr (19% margin). Revenue has grown at a compounded annual rate of 0% over three years and +11% over five years.
- ₹551 CrRevenue · FY 2025 · -2% YoY
- ₹35.71 CrNet profit · 6% margin
- ₹103 CrEBITDA · 19% margin
- ₹1.29 CrPaid-up capital
- 1,575Employees (provident fund records)
- 0%Revenue CAGR, 3 years
- +11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of G M Syntex Private Limited are on its company page.
Detailed financial statements for The Pure Concept
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Competitors of The Pure Concept
The Pure Concept has 3 listed competitors in our database. They include Geeken Seating Collection, DAMRO Furniture and Wim Plast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| geeken.in | 1995 | Gurugram, India | 2,158 | Furniture products are retailed by Geeken Seating Collection in India. | ||
| damroindia.com | 1986 | Bengaluru, India | 835 | Manufacturer of furniture | ||
| cellowimplast.com | 1983 | Mumbai, India | 20 | Manufacturer of plastic moulded furniture and extrusion sheets |
Detailed competitors of The Pure Concept
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as The Pure Concept (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about The Pure Concept
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Frequently Asked Questions about The Pure Concept
The Pure Concept was founded in 2012.
The Pure Concept is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The Pure Concept has 1,575 employees.
The primary company behind The Pure Concept, G M Syntex Private Limited, reported revenue of ₹551 Cr for FY 2025, down 2% year on year.
The Pure Concept focuses on home decor, featuring collections like Ikat, Geometric, Floral, and Ogee designs. It includes various colors and textures, with options for online browsing and physical store locations. Based in India, it caters to customers via retail sales and vendor registrations, emphasizing privacy and user-friendly search features for styles and countries.
The Pure Concept's top competitors include Wim Plast, Geeken Seating Collection and DAMRO Furniture.
The Pure Concept offers Design Collections and Store Locator.
The Pure Concept operates through G M Syntex Private Limited.
The legal entities of The Pure Concept currently have 5 directors, including Gurbakhshish Singh, Ravinder Kaur Gurbakhshish Singh, Omkarnath Parmanand Malhotra and others.