About The Smarter Food Company
The Smarter Food Company is a company based in Norwich (United Kingdom) founded in 2018.. The Smarter Food Company has raised $1.39 million across 2 funding rounds from investors including Oxford Technology, UKI2S and Jonathan Milner. The company has 1 employees as of March 31, 2022. The Smarter Food Company operates in a competitive market with competitors including Vegetarian Express, PandaVita, Superfood UK, Feel Free Nutrition and VIVA Drinks, among others.
- Headquarter Norwich, United Kingdom
- Employees 1 as on 31 Mar, 2022
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
- Legal Name The Smarter Food Company Limited
- Date of Incorporation 06 Jul, 2018
- Jurisdiction NORWICH, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.39 M (USD)
in 2 rounds
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Latest Funding Round
$1.27 M (USD), Seed
Jul 22, 2020
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Investors
Oxford Technology
& 2 more
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Employee Count
1
as on Mar 31, 2022
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Funding Insights of The Smarter Food Company
The Smarter Food Company has successfully raised a total of $1.39M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.27 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.3M
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First Round
First Round
(03 Apr 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2020 | Amount | Seed - The Smarter Food Company | Valuation |
investors |
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| Apr, 2019 | Amount | Seed - The Smarter Food Company | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Smarter Food Company
The Smarter Food Company has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Oxford Technology, UKI2S and Jonathan Milner. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage innovations are funded by UKI2S across key sectors.
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Founded Year | Domain | Location | |
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Early-stage micro-VC investments are focused on UK companies.
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Founded Year | Domain | Location | |
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JM
Jonathan Milner |
British angel investor, founder of Abcam, active in biotech and life sciences.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Smarter Food Company
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - The Smarter Food Company
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Smarter Food Company Comparisons
Competitors of The Smarter Food Company
The Smarter Food Company operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vegetarian Express, PandaVita, Superfood UK, Feel Free Nutrition and VIVA Drinks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Vegetarian frozen foods are supplied to UK markets.
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| domain | founded_year | HQ Location |
Operates an e-commerce store specializing in fruit powder products.
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| domain | founded_year | HQ Location |
Online retailer specializing in health supplements, beauty products, and healthy foods for wellbeing.
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| domain | founded_year | HQ Location |
Produces protein-fortified oats porridge for health-conscious consumers.
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| domain | founded_year | HQ Location |
VIVA Drinks is a brand specializing in high-quality energy beverages.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about The Smarter Food Company
When was The Smarter Food Company founded?
The Smarter Food Company was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is The Smarter Food Company located?
The Smarter Food Company is headquartered in Norwich, United Kingdom. It is registered at Norwich, Norfolk, United Kingdom.
Who is the current CEO of The Smarter Food Company?
Laura Knight is the current CEO of The Smarter Food Company.
Is The Smarter Food Company a funded company?
The Smarter Food Company is a funded company, having raised a total of $1.39M across 2 funding rounds to date. The company's 1st funding round was a Seed of $116.1K, raised on Apr 03, 2019.
How many employees does The Smarter Food Company have?
As of Mar 31, 2022, the latest employee count at The Smarter Food Company is 1.
What does The Smarter Food Company do?
The Smarter Food Company was established in 2018 and is based in Norwich, United Kingdom. Healthy food products are developed as the primary focus within the food sector. Operations center on creating nutritious options, with the companys domain registered as smarterfood.co.uk. Leadership is provided by CEO Laura Knight, overseeing activities in the UK market.
Who are the top competitors of The Smarter Food Company?
The Smarter Food Company's top competitors include Vegetarian Express, PandaVita and Superfood UK.
Who are The Smarter Food Company's investors?
The Smarter Food Company has 3 investors. Key investors include Oxford Technology, UKI2S, and Jonathan Milner.