About Vegetarian Express
Vegetarian Express is a company based in Watford (United Kingdom) founded in 2004 by David Jonas was acquired by NVM in February 2024. Vegetarian Express has raised $7.16 million across 1 funding round from investors including NVM Private Equity and Bridges Fund Management. The company has 93 employees. Vegetarian Express offers products and services including Tofu - Extra Firm Plain, BBQ Cauliflower Wings, Diced Avocado, Falafel - Spinach & Kale, and Coconut Milk Yoghurt. Vegetarian Express operates in a competitive market with competitors including BOL Foods, The Smarter Food Company, Zinda Foods, Nutcrafter Creamery and Feel Free Nutrition, among others.
- Headquarter Watford, United Kingdom
- Employees 93
- Founders David Jonas
- SectorsConsumer
- Website category Food and Drink · Vegetarian and Vegan
- Email••••••••
- Phone•••• ••••
- Website vegetarianexpress.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by NVM (Feb 2024)
- Legal Name Vegetarian Express Limited
- Date of Incorporation 25 Feb, 1993
- Jurisdiction WATFORD, HERTS, UNITED KINGDOM
- Total Equity Funding$7.16M (USD)
in 1 rounds
- Latest Funding Round$7.16M (USD), Series A
Oct 2016
- InvestorsNVM Private Equity
& 1 more
- Employee Count93
- Acquired byNVM
(Feb 2024)
Products & Services of Vegetarian Express
Vegetarian Express offers a comprehensive portfolio of products and services, including Tofu - Extra Firm Plain, BBQ Cauliflower Wings, Diced Avocado, Falafel - Spinach & Kale, and Coconut Milk Yoghurt.
Plant-based protein for cooking and menu applications.
Vegan substitute for meat-based wings in foodservice.
Frozen avocado for quick and easy recipe preparation.
Plant-based snack or meal component for various dishes.
Vegan yoghurt option for desserts and breakfast items.
Funding Insights of Vegetarian Express
Vegetarian Express has successfully raised a total of $7.16M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.16 million completed in October 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.16M
- Total Rounds 1
- Last Round Series A — $7.16M
- First Round $7.16M
(Oct 2016)
- Investors Count 1
All 1 funding rounds of Vegetarian Express with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2016 | $7.16M | Series A | – | Bridges Fund Management | – |
2 investors in total: 2 institutional.
Investors in Vegetarian Express
Vegetarian Express has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include NVM Private Equity and Bridges Fund Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Bridges Fund Management is focused on sustainable and impact investing. | – | bridgesfundmanagement.com | London, United Kingdom | |
Private equity investments are managed across the UK. | 1984 | nvm.co.uk | Newcastle Upon Tyne, United Kingdom |
Investor details for Vegetarian Express
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Vegetarian Express
20 people are tracked at Vegetarian Express (9 in leadership, 11 in team); the tracked headcount is 93.
| Name | Role | Group |
|---|---|---|
David Jonas | Founder & Director | Leadership |
Hiten Patel | Chief Financial Officer | Leadership |
Clare Twiss | Marketing & Category Director | Leadership |
Konrad Howlett | Operations Director | Leadership |
Tom Brown | Sales Director | Leadership |
Michelle Conner McIpd | Human Resources Director | Leadership |
Rich M. | Purchasing & Supply Chain Director | Leadership |
David Webster | Managing Director | Leadership |
Lucy Revill-Darton | Head Of Digital & Ecommerce | Leadership |
Simon Belfon | Procurement Manager | Team |
Simon Herbert | Business Data Analyst | Team |
Abigail Woodall | Senior National Account Manager | Team |
Karla Keaney | Business Development Controller | Team |
Daniel Blucert | Food Innovation Chef | Team |
Hetal Thakkar | National Account Executive | Team |
Usman A. | Telesales Account Manager | Team |
Bushra al-Salehi | National Account Manager | Team |
Jemma Hill | National Account Manager | Team |
Lorna Stutchbury | Marketing Manager | Team |
Paul Sullivan | Senior National Account Manager | Team |
Complete people profiles for Vegetarian Express
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
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Timeline of Vegetarian Express
3 dated milestones of Vegetarian Express across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Vegetarian Express is founded.
- Funding First funding round of $7.2M.
- Exit Acquired by NVM.
Competitors of Vegetarian Express
Vegetarian Express operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BOL Foods, The Smarter Food Company, Zinda Foods, Nutcrafter Creamery and Feel Free Nutrition, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bolfoods.com | 2015 | London, United Kingdom | $7.78M | 17 | Brand of frozen foods | |
| smarterfood.co.uk | 2018 | Norwich, United Kingdom | $1.39M | 1 | Healthy foods are developed in Norwich, United Kingdom. | |
| zindafoods.com | 2015 | West Drayton, United Kingdom | – | 10 | Frozen-ready meals are produced and distributed by Zinda Foods brand. | |
| nutcrafter.co.uk | 2015 | Glasgow, United Kingdom | – | – | Specializes in creating and marketing plant-based meal options. | |
| feelfreenutrition.com | 2011 | London, United Kingdom | – | – | Produces protein-fortified oats porridge for health-conscious consumers. | |
| pandavita.com | 2016 | Hartlepool, United Kingdom | – | – | Operates an e-commerce store specializing in fruit powder products. |
Detailed competitors of Vegetarian Express
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Vegetarian Express
The website of Vegetarian Express (vegetarianexpress.co.uk) receives about 33.4K visits a month and ranks #777,855 among all websites worldwide, #318 in Vegetarian and Vegan.
- Monthly visits33.4K
▼ 4.3% vs previous month
- Unique visitors17K
per month
- Global rank#777,855
among all websites
- Category rank#318
Food and Drink · Vegetarian and Vegan
- Bounce rate54%
- Pages per visit2.6
- Average visit51 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Vegetarian Express. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vegetarianforlife.org.uk | vegetarianforlife.org.uk | 100% | – | #3,948,830 | – |
vegiedelights.com.au | vegiedelights.com.au | 100% | – | – | – |
navra.blog.cz | navra.blog.cz | 100% | – | – | – |
schoolnightvegan.com | schoolnightvegan.com | 95% | – | #146,858 | – |
naturalchoice.co.uk | naturalchoice.co.uk | 86% | – | #935,526 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vegetarian Express
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Vegetarian Express
Complete news archive for Vegetarian Express
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Vegetarian Express
10 companies that operate in the same segment as Vegetarian Express (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about Vegetarian Express
Vegetarian Express was founded in 2004 and raised its 1st funding round 12 years after it was founded.
Vegetarian Express is headquartered in Watford, United Kingdom. It is registered at Watford, Hertfordshire, United Kingdom.
Vegetarian Express is a funded company, having raised a total of $7.16M across 1 funding round to date. The company's 1st funding round was a Series A of $7.16M, raised on Oct 2016.
Vegetarian Express has 93 employees.
Vegetarian Express was founded in 2004 by David Jonas and is based in Watford, United Kingdom. Operations focus on the supply of frozen vegetarian food products, serving wholesale and retail sectors. The company maintains a domain at vegetarianexpress.co.uk for its online presence. Core activities include sourcing, processing, and distribution of plant-based frozen meals and ingredients across the UK.
Vegetarian Express's top competitors include BOL Foods, The Smarter Food Company and Zinda Foods.
Vegetarian Express offers Tofu - Extra Firm Plain, BBQ Cauliflower Wings, Diced Avocado, Falafel - Spinach & Kale, and Coconut Milk Yoghurt.
Vegetarian Express has 2 investors. Key investors include NVM Private Equity, and Bridges Fund Management.
Vegetarian Express operates through Vegetarian Express Limited.
Yes. Vegetarian Express was acquired by NVM in February 2024.