About The Sweethome
The Sweethome is a company based in Honolulu (United States) founded in 2011 was acquired by The New York Times Company in October 2016.. The Sweethome offers products and services including Product Reviews and Buying Advice. The Sweethome operates in a competitive market with competitors including Apartment Therapy, TheSpruce, Tannak AB, Hunker and Visite déco, among others.
- Headquarter Honolulu, United States
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Wirecutter, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
The New York Times Company
(Oct 24, 2016)
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Products & Services of The Sweethome
The Sweethome offers a comprehensive portfolio of products and services, including Product Reviews and Buying Advice. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides detailed evaluations of consumer products
Offers tips on product selection and deals
Funding Insights of The Sweethome
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Sweethome
The Sweethome has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The New York Times Company. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Newspapers and digital media are published by the group.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Sweethome
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - The Sweethome
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Sweethome Comparisons
Competitors of The Sweethome
The Sweethome operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Apartment Therapy, TheSpruce, Tannak AB, Hunker and Visite déco, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Offers online content on home tours, decorating, organizing, and cleaning tips.
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| domain | founded_year | HQ Location |
Offers advice on decorating, gardening, home improvement, cleaning, and celebrations.
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| domain | founded_year | HQ Location |
Integrated hardware and software for reindeer herd monitoring are offered.
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| domain | founded_year | HQ Location |
Provides tips on home improvement, gardening, and lifestyle advice.
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| domain | founded_year | HQ Location |
Home decor content is provided via an online platform.
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| domain | founded_year | HQ Location |
Provides advice on gardening, home improvement, and landscaping resources.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about The Sweethome
When was The Sweethome founded?
The Sweethome was founded in 2011.
Where is The Sweethome located?
The Sweethome is headquartered in Honolulu, United States. It is registered at Honolulu, Hawaii, United States.
What does The Sweethome do?
The Sweethome was founded in 2011 in Honolulu, United States, operating as an affiliate commerce portal in the consumer goods sector. Recommendations for home products and related services are provided on single pages, supported by evidence to build consumer trust. Revenue is generated via affiliate commissions and display advertising. The platform was acquired by The New York Times Company on October 24, 2016.
Who are the top competitors of The Sweethome?
The Sweethome's top competitors include Rue, Tannak AB and Visite déco.
What products or services does The Sweethome offer?
The Sweethome offers Product Reviews and Buying Advice.
Who are The Sweethome's investors?
The Sweethome has 1 investor. Key investors include The New York Times Company.
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