The Sweethome

Honolulu, United States Founded: 2011 • Age: 15 yrs Acquired By The New York Times Company
Home products are reviewed and recommended through affiliate commerce.
Request Access

About The Sweethome

The Sweethome is a company based in Honolulu (United States) founded in 2011 was acquired by The New York Times Company in October 2016.. The Sweethome offers products and services including Product Reviews and Buying Advice. The Sweethome operates in a competitive market with competitors including Apartment Therapy, TheSpruce, Tannak AB, Hunker and Visite déco, among others.

  • Headquarter Honolulu, United States
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Wirecutter, Inc.
Operational Areas
Media & Entertainment → Digital Media, Publishing & Broadcasting
Key Metrics
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of The Sweethome

The Sweethome offers a comprehensive portfolio of products and services, including Product Reviews and Buying Advice. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Provides detailed evaluations of consumer products

Offers tips on product selection and deals

Funding Insights of The Sweethome

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in The Sweethome

The Sweethome has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The New York Times Company. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Newspapers and digital media are published by the group.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by The Sweethome

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - The Sweethome

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

The Sweethome Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of The Sweethome

The Sweethome operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Apartment Therapy, TheSpruce, Tannak AB, Hunker and Visite déco, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Offers online content on home tours, decorating, organizing, and cleaning tips.
domain founded_year HQ Location
Offers advice on decorating, gardening, home improvement, cleaning, and celebrations.
domain founded_year HQ Location
Integrated hardware and software for reindeer herd monitoring are offered.
domain founded_year HQ Location
Provides tips on home improvement, gardening, and lifestyle advice.
domain founded_year HQ Location
Home decor content is provided via an online platform.
domain founded_year HQ Location
Provides advice on gardening, home improvement, and landscaping resources.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on The Sweethome

Frequently Asked Questions about The Sweethome

When was The Sweethome founded?

The Sweethome was founded in 2011.

Where is The Sweethome located?

The Sweethome is headquartered in Honolulu, United States. It is registered at Honolulu, Hawaii, United States.

What does The Sweethome do?

The Sweethome was founded in 2011 in Honolulu, United States, operating as an affiliate commerce portal in the consumer goods sector. Recommendations for home products and related services are provided on single pages, supported by evidence to build consumer trust. Revenue is generated via affiliate commissions and display advertising. The platform was acquired by The New York Times Company on October 24, 2016.

Who are the top competitors of The Sweethome?

The Sweethome's top competitors include Rue, Tannak AB and Visite déco.

What products or services does The Sweethome offer?

The Sweethome offers Product Reviews and Buying Advice.

Who are The Sweethome's investors?

The Sweethome has 1 investor. Key investors include The New York Times Company.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available