About TheSpruce
TheSpruce is a company based in New York (United States) founded in 2017 by Scott Kurnit. It operates as a B2C and D2C. TheSpruce offers products and services including Gardening Guide, Home Improvement Tools, and Cleaning Advice. TheSpruce operates in a competitive market with competitors including Apartment Therapy, Tannak AB, Hunker, Dengarden and Visite déco, among others.
- Headquarter New York, United States
- Founders Scott Kurnit
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Website thespruce.com
- Social Facebook Instagram
- Legal Name Dotdash Meredith
Products & Services of TheSpruce
TheSpruce offers a comprehensive portfolio of products and services, including Gardening Guide, Home Improvement Tools, and Cleaning Advice.
Provides tips for growing plants and landscaping projects.
Offers reviews of tools for painting and remodeling tasks.
Delivers methods for organizing and pest control at home.
People of TheSpruce
31 people are tracked at TheSpruce (4 in leadership, 7 in board & advisors, 20 in team).
| Name | Role | Group |
|---|---|---|
Scott Kurnit | Founder | Leadership |
Courtney Mason | GM & VP | Leadership |
Neil Vogel | CEO of Dotdash Meredith | Leadership |
Caroline Utz | Editorial & Strategy Director | Leadership |
Amanda Rose Newton | Board Member | Board & advisors |
Rhea Mehta | Board Member | Board & advisors |
Larry Campbell | Board Member | Board & advisors |
Richard Epstein | Board Member | Board & advisors |
Katie Berry | Board Member | Board & advisors |
Johnathan C. Brewer | Board Member | Board & advisors |
Kelly Bacon | Board Member | Board & advisors |
Jessie Quinn | Commerce Writer At The Spruce Crafts | Team |
Aliyah Rodriguez | Associate Editor | Team |
Mélanie Berliet | SVP & Group GM | Team |
Jamie Abarca | Senior Editorial Project Manager | Team |
James Fitzgerald | Writer | Team |
Sara Brown | Associate Social Media Editor | Team |
Kate McKenna | Senior Editor | Team |
Cheyenne Elwell | Contributing Writer | Team |
Donna Currie | Writer | Team |
11 more people are available in the full profile.
Complete people profiles for TheSpruce
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of TheSpruce
TheSpruce operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Apartment Therapy, Tannak AB, Hunker, Dengarden and Visite déco, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| apartmenttherapy.com | 2004 | New York, United States | – | 112 | Offers online content on home tours, decorating, organizing, and cleaning tips. | |
| tannak.se | 2007 | Jokkmokk, Sweden | $240,000 | – | Integrated hardware and software for reindeer herd monitoring are offered. | |
| hunker.com | 2001 | Santa Monica, United States | – | – | Provides tips on home improvement, gardening, and lifestyle advice. | |
| dengarden.com | 2016 | San Francisco, United States | – | 28 | Provides advice on gardening, home improvement, and landscaping resources. | |
| visitedeco.com | 2007 | – | – | – | Home decor content is provided via an online platform. | |
| ruemag.com | 2010 | San Francisco, United States | – | – | A media platform focused on stylish home decor inspiration. | |
| monexpertproprete.com | 2021 | Paris, France | – | – | Mobile app providing cleaning tips, product tracking, and pest control advice. |
Detailed competitors of TheSpruce
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TheSpruce
The website of TheSpruce (thespruce.com) receives about 13.4M visits a month and ranks #5,127 among all websites worldwide, #41 in Home and Garden.
- Monthly visits13.4M
▼ 8.5% vs previous month
- Unique visitors8.3M
per month
- Global rank#5,127
among all websites
- Category rank#41
Home and Garden
- Bounce rate66%
- Pages per visit1.7
- Average visit1 min 31 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with TheSpruce. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| realsimple.com | 81% | 12.4M | #6,114 | View details | |
| brooklinen.com | 75% | 1.7M | #19,501 | View details | |
| marthastewart.com | 67% | 11.6M | #5,681 | View details | |
| reviewed.com | 65% | 779.4K | #88,301 | View details | |
| domino.com | 63% | 1.3M | #55,682 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for TheSpruce
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Thespruce
Complete news archive for TheSpruce
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to TheSpruce
10 companies that operate in the same segment as TheSpruce (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about TheSpruce
TheSpruce was founded in 2017.
TheSpruce is headquartered in New York, United States. It is registered at New York, New York, United States.
The Spruce is a website delivering practical tips and inspiration for home-related activities, including decorating, gardening, and cleaning. It features expert articles, product reviews, and DIY guides to help users enhance their spaces. Based in the US, it serves everyday consumers through content and recommendations, focusing on real-life solutions for home projects and maintenance.
TheSpruce's top competitors include Rue, Tannak AB and Visite déco.
TheSpruce offers Gardening Guide, Home Improvement Tools, and Cleaning Advice.
TheSpruce operates through Dotdash Meredith.
The website of TheSpruce receives about 13.4 million visits a month and ranks #5,127 among all websites worldwide.