About Brooklinen
Brooklinen is a Consumer company based in New York (United States) founded in 2013 by Vicki Fulop. It operates as an internet-first brand of home textiles. Brooklinen has raised $60 million across 3 funding rounds from investors including FirstMark, Freeman Spogli and Summit Partners. Its website brooklinen.com draws about 1.7 million monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its competitors include Caavo, Miliboo, Dormify, The Inside and Mud Pie and 4 more; 6 of its 9 listed competitors have raised funding.
Company details
Brooklinen was established in 2013 in New York, United States, as an internet-first brand in the home textiles sector. Products such as bed sheets, pillows, and blankets are distributed primarily through online channels. A proprietary line of fabric care items is also maintained. Operations focus on direct-to-consumer sales within the United States, with emphasis on textile quality and variety.
- Headquarters New York, United States
- Founders Vicki Fulop
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website brooklinen.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$60M (USD)
in 3 rounds
- InvestorsFirstMark
& 2 more
Funding Insights of Brooklinen
Brooklinen has successfully raised a total of $60M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $60M
- Total Rounds 3
- First Round $10M
(Mar 2017)
- Investors Count 3
All 3 funding rounds of Brooklinen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | – | Series B | – | Freeman Spogli | – |
| Mar 2020 | $50M | Series B | – | Summit Partners | – |
| Mar 2017 | $10M | Series A | – | FirstMark | – |
3 investors in total: 3 institutional.
Investors in Brooklinen
Brooklinen has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include FirstMark, Freeman Spogli and Summit Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
North American private equity investments are managed by Freeman Spogli. | 1983 | freemanspogli.com | Los Angeles, United States | |
Summit Partners is recognized as a growth equity investment firm. | – | summitpartners.com | Boston, United States | |
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States |
Investor details for Brooklinen
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People of Brooklinen
33 people are tracked at Brooklinen (12 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Vicki Fulop | Co-Founder | Leadership |
Denequa Russell | Director, People & Culture | Leadership |
Guilford Robinson | Chief Financial Officer | Leadership |
Rachel Levy | COO | Leadership |
Josh Illig | VP, Retail | Leadership |
Chantelle M. | Chief People Officer | Leadership |
Laura Jacobs | Chief Marketing Officer | Leadership |
Susan Colton Weisel | Chief Financial Officer | Leadership |
Katherine Penta | Director, Copy & Editorial | Leadership |
Nick Barbour | Director Of Retail | Leadership |
Eric Iversen | Vp, Software Development | Leadership |
Billy May | Chief Executive Officer, Board Director | Leadership |
Kelly Hallinan | Svp, Ecommerce & Omnichannel Strategy | Team |
Emily Santangelo | Senior Product Development Manager | Team |
Pilar Ralph | Manager, Finance & Strategy | Team |
Hannah Z. | Finance & Strategy Manager | Team |
Mei Hong Chen | Finance & Strategy Senior Analyst | Team |
Demi H. | Store Manager | Team |
Victoria Sherwood | Senior Operations Manager, Distribution And Fulfillment | Team |
Andres Franco | Visual Menchandising Manager | Team |
13 more people are available in the full profile.
Complete people profiles for Brooklinen
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of Brooklinen
3 dated milestones of Brooklinen across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Brooklinen is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B,.
Competitors of Brooklinen
Brooklinen has 9 listed competitors in our database, 6 of them funded. They include Caavo, Miliboo, Dormify, The Inside and Mud Pie, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| caavo.com | 2015 | Milpitas, United States | $34.5M | 13 | Private label brand of universal remote controllers | |
| miliboo.com | 2007 | Annecy, France | $8.6M | – | Contemporary furniture is manufactured and sold online by Miliboo. | |
| dormify.com | 2011 | Rockville, United States | $12.98M | 15 | Internet first brand offering home improvement products | |
| theinside.com | 2017 | New York, United States | $2.6M | 11 | Home improvement products are sold via an internet-first customizable brand. | |
| mudpie.com | 1988 | Stone Mountain, United States | – | 105 | Internet fist brand offering multi-category fashion and home improvement products | |
| snowehome.com | 2015 | New York, United States | $1.54M | – | Home goods in four categories are sold directly to consumers. | |
| bambeco.com | 2008 | Baltimore, United States | $39.89M | 65 | Eco-friendly home furnishings are sold online by Bambeco. | |
| greenlam.com | 1984 | Delhi, India | – | – | Manufacturer of surfacing solutions for interiors and exteriors | |
| trinityii.com | 1962 | Carson, United States | – | 52 | Home improvement products are sold via an internet-first brand. |
Detailed competitors of Brooklinen
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Web traffic of Brooklinen
The website of Brooklinen (brooklinen.com) receives about 1.7M visits a month and ranks #19,501 among all websites worldwide, #208 in Home and Garden.
- Monthly visits1.7M
▼ 27% vs previous month
- Unique visitors1.2M
per month
- Global rank#19,501
among all websites
- Category rank#208
Home and Garden
- Bounce rate35%
- Pages per visit5.1
- Average visit2 min 38 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Brooklinen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thecompanystore.com | 100% | 2.3M | #18,557 | View details | |
| parachutehome.com | 98% | 665.5K | #46,817 | View details | |
| bollandbranch.com | 90% | 601.1K | #33,927 | View details | |
| williams-sonoma.com | 88% | 10.9M | #2,730 | View details | |
potterybarn.com | potterybarn.com | 76% | – | #3,248 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brooklinen
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Home & Living Products
10 companies that operate in the same segment as Brooklinen (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | 1,807 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 323.07 M | – | 272 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 339.7 M | USD 497 M | 806 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Brooklinen
Complete news archive for Brooklinen
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Frequently Asked Questions about Brooklinen
Brooklinen was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Brooklinen is headquartered in New York, United States. It is registered at New York, New York, United States.
Brooklinen is a funded company, having raised a total of $60M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Mar 2017.
Brooklinen was established in 2013 in New York, United States, as an internet-first brand in the home textiles sector. Products such as bed sheets, pillows, and blankets are distributed primarily through online channels. A proprietary line of fabric care items is also maintained. Operations focus on direct-to-consumer sales within the United States, with emphasis on textile quality and variety.
Brooklinen's top competitors include Dormify, Caavo and The Inside.
Brooklinen has 3 investors. Key investors include FirstMark, Freeman Spogli, and Summit Partners.
The website of Brooklinen receives about 1.7 million visits a month and ranks #19,501 among all websites worldwide.