About Dormify
Dormify is a Consumer company based in Rockville (United States) founded in 2011. Internet first brand offering home improvement products. Dormify has raised $12.98 million across 5 funding rounds from investors including American Eagle Outfitters and Clerisy. The company has 15 employees. Its website dormify.com draws about 35 thousand monthly visits. Dormify offers products and services including Bedding, Storage Solutions, Furniture, and Decor Items. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its legal entity is DORMIFY, INC. Its competitors include Caavo, Brooklinen and The Inside; 3 of its 3 listed competitors have raised funding.
Company details
Dormify was founded in 2011 and is headquartered in Rockville, United States. An internet-first model is employed by the company within the home improvement sector. A catalog of products, including bedding essentials, home textiles, furniture, decor items, storage solutions, and bath accessories, is maintained in multiple colors and designs. Operations focus on direct-to-consumer sales through the domain dormify.com.
- Headquarters Rockville, United States
- Employees 15
- SectorsConsumer
- Website dormify.com
- Social LinkedIn X Facebook Instagram
- Legal Name Dormify, Inc.
- Total Equity Funding$12.98M (USD)
in 5 rounds
- Latest Funding Round$6.5M (USD), Series B
Mar 2021
- InvestorsAmerican Eagle Outfitters
& 1 more
- Employee Count15
Products & Services of Dormify
Dormify offers a comprehensive portfolio of products and services, including Bedding, Storage Solutions, Furniture, and Decor Items.
Collection of comforters, sheets, and pillows for dorm beds
Items for organizing small spaces in dorm rooms
Products like headboards and desks for student living
Wall art and rugs to enhance dorm aesthetics
Funding Insights of Dormify
Dormify has successfully raised a total of $12.98M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $6.5 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.98M
- Total Rounds 5
- Last Round Series B — $6.5M
- First Round $1.13M
(Jan 2012)
- Investors Count 2
All 5 funding rounds of Dormify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $6.5M | Series B | – | Clerisy | – |
| Jan 2020 | $777,000 | Series A | – | – | – |
| Nov 2018 | $3.45M | Series A | – | American Eagle Outfitters | – |
| Jul 2013 | $1.13M | Seed | – | – | – |
| Jan 2012 | $1.13M | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Dormify
Dormify has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include American Eagle Outfitters and Clerisy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Clerisy is focused on growth equity investments in consumer sectors. | clerisy.com | Miami, United States | ||
Multi-category fashion products for men and women are offered. | 1977 | ae.com | Pittsburgh, United States |
Investor details for Dormify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Dormify
18 people are tracked at Dormify (2 in leadership, 16 in team); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
Amanda Zuckerman | Co-Founder, Brand President, Chief Brand Officer | Leadership |
Chris Scherm | Director of Marketplace Marketing and Merchandising | Leadership |
Lauren Trejo | Brand Ambassador | Team |
Maren Kitogo | Brand Ambassador | Team |
Maya Zuckerman | Marketing Brand Ambassador | Team |
Savanna Perry | Brand Ambassador | Team |
Isabelle Ryan | Brand Ambassador | Team |
Alyssa Librizzi | Brand Ambassador | Team |
Kristin Edwards | Brand Ambassador | Team |
Willia Burton-Orr | Dormify Brand Ambassador | Team |
Rebecca Beavers | Brand Ambassador | Team |
Lisa Vallone | eCommerce Marketplace Catalog Manager | Team |
Brittany Blount | Customer Service Associate and Stylist | Team |
David G. | Application Support Lead | Team |
Sofia Axelrod | Brand Ambassador | Team |
Elizabeth Higgins | Style Advisor | Team |
Madison Zieger | Assistant Buyer | Team |
Mya Grimes | Campus Ambassador | Team |
Complete people profiles for Dormify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Dormify
3 dated milestones of Dormify across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Dormify is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series B, of $6.5M.
Competitors of Dormify
Dormify has 3 listed competitors in our database, 3 of them funded. They include Caavo, Brooklinen and The Inside.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| caavo.com | 2015 | Milpitas, United States | $34.5M | 13 | Private label brand of universal remote controllers | |
| brooklinen.com | 2013 | New York, United States | $60M | Internet-first brand of home textiles | ||
| theinside.com | 2017 | New York, United States | $2.6M | 11 | Home improvement products are sold via an internet-first customizable brand. |
Detailed competitors of Dormify
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Dormify
The website of Dormify (dormify.com) receives about 35.5K visits a month.
- Monthly visits35.5K
▼ 9.1% vs previous month
Websites whose visitors overlap most with Dormify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
designyourdorm.com | designyourdorm.com | 100% | – | ||
| dorm-decor.com | 100% | 5.3K | #3,716,472 | View details | |
| urbanoutfitters.com | 93% | 22M | #1,572 | View details | |
mcgeeandco.com | mcgeeandco.com | 88% | #58,399 | – | |
thecollegeprepster.com | thecollegeprepster.com | 85% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Dormify
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Dormify (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Dormify
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Frequently Asked Questions about Dormify
Dormify was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Dormify is headquartered in Rockville, United States. It is registered at Rockville, Maryland, United States.
Dormify is a funded company, having raised a total of $12.98M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.13M, raised on Jan 2012.
Dormify has 15 employees.
Dormify was founded in 2011 and is headquartered in Rockville, United States. An internet-first model is employed by the company within the home improvement sector. A catalog of products, including bedding essentials, home textiles, furniture, decor items, storage solutions, and bath accessories, is maintained in multiple colors and designs. Operations focus on direct-to-consumer sales through the domain dormify.com.
Dormify's top competitors include Brooklinen, Caavo and The Inside.
Dormify offers Bedding, Storage Solutions, Furniture, and Decor Items.
Dormify has 2 investors. Key investors include American Eagle Outfitters, and Clerisy.
Dormify operates through Dormify, Inc..