Dormify

Rockville, United States Founded: 2011 • Age: 15 yrs
Internet first brand offering home improvement products
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About Dormify

Dormify is a company based in Rockville (United States) founded in 2011.. Dormify has raised $12.98 million across 5 funding rounds from investors including American Eagle Outfitters and Clerisy. The company has 15 employees as of December 31, 2022. Dormify offers products and services including Bedding, Storage Solutions, Furniture, and Decor Items. Dormify operates in a competitive market with competitors including Caavo, Brooklinen, Miliboo, The Inside and Mud Pie, among others.

  • Headquarter Rockville, United States
  • Employees 15 as on 31 Dec, 2022
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Dormify, Inc.
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
    $0
    0
    as on Jul 02, 2013
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $12.98 M (USD)

    in 5 rounds

  • Latest Funding Round
    $6.5 M (USD), Series B

    Mar 10, 2021

  • Investors
  • Employee Count
    15

    as on Dec 31, 2022

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Products & Services of Dormify

Dormify offers a comprehensive portfolio of products and services, including Bedding, Storage Solutions, Furniture, and Decor Items. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Collection of comforters, sheets, and pillows for dorm beds

Items for organizing small spaces in dorm rooms

Products like headboards and desks for student living

Wall art and rugs to enhance dorm aesthetics

People of Dormify
Headcount 50-200
Employee Profiles 18
Employee Profiles
People
Lauren Trejo
Brand Ambassador
People
Maren Kitogo
Brand Ambassador
People
Maya Zuckerman
Marketing Brand Ambassador
People
Savanna Perry
Brand Ambassador

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Funding Insights of Dormify

Dormify has successfully raised a total of $12.98M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $6.5 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series B — $6.5M
  • First Round

    (12 Jan 2012)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2021 Amount Series B - Dormify Valuation Clerisy
Jan, 2020 Amount Series A - Dormify Valuation

investors

Nov, 2018 Amount Series A - Dormify Valuation American Eagle Outfitters
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Dormify

Dormify has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include American Eagle Outfitters and Clerisy. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Clerisy is focused on growth equity investments in consumer sectors.
Founded Year Domain Location
Multi-category fashion products for men and women are offered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Dormify

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Dormify

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Dormify Comparisons

Employees
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Competitors of Dormify

Dormify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Caavo, Brooklinen, Miliboo, The Inside and Mud Pie, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Private label brand of universal remote controllers
domain founded_year HQ Location
Internet-first brand of home textiles
domain founded_year HQ Location
Contemporary furniture is manufactured and sold online by Miliboo.
domain founded_year HQ Location
Home improvement products are sold via an internet-first customizable brand.
domain founded_year HQ Location
Internet fist brand offering multi-category fashion and home improvement products
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Dormify

Frequently Asked Questions about Dormify

When was Dormify founded?

Dormify was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Dormify located?

Dormify is headquartered in Rockville, United States. It is registered at Rockville, Maryland, United States.

Is Dormify a funded company?

Dormify is a funded company, having raised a total of $12.98M across 5 funding rounds to date. The company's 1st funding round was a Series A of $3.45M, raised on Jan 12, 2012.

How many employees does Dormify have?

As of Dec 31, 2022, the latest employee count at Dormify is 15.

What does Dormify do?

Dormify was founded in 2011 and is headquartered in Rockville, United States. An internet-first model is employed by the company within the home improvement sector. A catalog of products, including bedding essentials, home textiles, furniture, decor items, storage solutions, and bath accessories, is maintained in multiple colors and designs. Operations focus on direct-to-consumer sales through the domain dormify.com.

Who are the top competitors of Dormify?

Dormify's top competitors include Brooklinen, Caavo and The Inside.

What products or services does Dormify offer?

Dormify offers Bedding, Storage Solutions, Furniture, and Decor Items.

Who are Dormify's investors?

Dormify has 2 investors. Key investors include American Eagle Outfitters, and Clerisy.

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