Dormify

Rockville, United States Founded: 2011 • Age: 15 yrs
Internet first brand offering home improvement products
Annual revenue - Latest available
Total funding $13.0M 5 rounds
Employees 15 Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Dormify

Dormify is a company based in Rockville (United States) founded in 2011. Dormify has raised $12.98 million across 5 funding rounds from investors including American Eagle Outfitters and Clerisy. The company has 15 employees as of December 31, 2022. Dormify offers products and services including Bedding, Storage Solutions, Furniture, and Decor Items. Dormify operates in a competitive market with competitors including Caavo, Brooklinen, Miliboo, The Inside and Mud Pie, among others.

  • Headquarter Rockville, United States
  • Employees 15 as on 31 Dec, 2022
  • Sectors
    Consumer
  • Phone
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  • Website
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  • Social
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  • Legal Name Dormify, Inc.
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $12.98 M (USD)

    in 5 rounds

  • Latest Funding Round
    $6.5 M (USD), Series B

    Mar 10, 2021

  • Investors
  • Employee Count
    15

    as on Dec 31, 2022

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Products & Services of Dormify

Dormify offers a comprehensive portfolio of products and services, including Bedding, Storage Solutions, Furniture, and Decor Items.

Product name locked
Category locked
Primary

Collection of comforters, sheets, and pillows for dorm beds

Product name locked
Category locked
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Items for organizing small spaces in dorm rooms

Product name locked
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Products like headboards and desks for student living

Product name locked
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Wall art and rugs to enhance dorm aesthetics

People of Dormify

Headcount 50-200
Employee Profiles 18
Employee Profiles
People
Lauren Trejo
Brand Ambassador
People
Maren Kitogo
Brand Ambassador
People
Maya Zuckerman
Marketing Brand Ambassador
People
Savanna Perry
Brand Ambassador

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Funding Insights of Dormify

Dormify has successfully raised a total of $12.98M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $6.5 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Dormify

Dormify has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include American Eagle Outfitters and Clerisy.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Clerisy is focused on growth equity investments in consumer sectors.
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Multi-category fashion products for men and women are offered.
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Investor details for Dormify

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  • Investor domains
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Investments & Acquisitions by Dormify

Investments
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Investment portfolio details for Dormify

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  • Transaction dates
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Financial Statements - Dormify

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Detailed financials for Dormify

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  • Profit trends
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Dormify Comparisons

Dormify Primary company
Description
Internet first brand offering home improvement products
Location
Rockville, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
15
As of 2022
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Peer comparison for Dormify

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Competitors of Dormify

Dormify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Caavo, Brooklinen, Miliboo, The Inside and Mud Pie, among others.

Company Name Domain Founded year HQ Location Description
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Private label brand of universal remote controllers
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Internet-first brand of home textiles
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Contemporary furniture is manufactured and sold online by Miliboo.
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Home improvement products are sold via an internet-first customizable brand.
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Internet fist brand offering multi-category fashion and home improvement products
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Detailed competitors of Dormify

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Latest news on Dormify

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Complete news archive for Dormify

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Frequently Asked Questions about Dormify

Dormify was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Dormify is headquartered in Rockville, United States. It is registered at Rockville, Maryland, United States.

Dormify is a funded company, having raised a total of $12.98M across 5 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Dormify is 15.

Dormify was founded in 2011 and is headquartered in Rockville, United States. An internet-first model is employed by the company within the home improvement sector. A catalog of products, including bedding essentials, home textiles, furniture, decor items, storage solutions, and bath accessories, is maintained in multiple colors and designs. Operations focus on direct-to-consumer sales through the domain dormify.com.

Dormify's top competitors include Brooklinen, Caavo and The Inside.

Dormify offers Bedding, Storage Solutions, Furniture, and Decor Items.

Dormify has 2 investors. Key investors include American Eagle Outfitters, and Clerisy.

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