About The Inside
The Inside is a Consumer company based in New York (United States) founded in 2017 by Britt Bunn and Christiane Lemieux, and was acquired by Havenly in February 2022. Home improvement products are sold via an internet-first customizable brand. The Inside has raised $2.6 million across 1 funding round from investors including Havenly, Lerer Hippeau and Canaan. The company has 11 employees. Its chief executive, as recorded, is Christiane Lemieux. Its website theinside.com draws about 126 thousand monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its legal entity is CUSTOM FURNITURE TECHNOLOGIES INC. Its competitors include Brooklinen, Dormify and Caavo; 3 of its 3 listed competitors have raised funding.
Company details
The Inside was founded in 2017 and is headquartered in New York, United States. Operations focus on the home improvement sector through an online platform, where products such as beds, benches, chairs, pillows, furniture, and scalloped screens are offered. Customization options are provided based on user preferences, and fabric swatches can be requested. The model emphasizes direct-to-consumer sales in the furniture and decor industry.
- Headquarters New York, United States
- Employees 11
- Founders Britt Bunn, Christiane Lemieux
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Phone•••• ••••
- Website theinside.com
- Social LinkedIn X Facebook
- Acquired by Havenly (Feb 2022)
- Legal Name Custom Furniture Technologies Inc
Funding Insights of The Inside
The Inside has successfully raised a total of $2.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.6 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.6M
- Total Rounds 1
- Last Round Seed — $2.6M
- First Round $2.6M
(Sep 2018)
- Investors Count 10
All 1 funding rounds of The Inside with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $2.6M | Seed | – | Corigin Ventures, Lerer Hippeau |
11 investors in total: 6 institutional and 5 angel.
Investors in The Inside
The Inside has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Havenly, Lerer Hippeau and Canaan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused Seed & Early stage VC firm investing primarily in the US | coriginventures.com | New York, United States | ||
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Investments in US tech companies are made by BAM Ventures. | bam.vc | Los Angeles, United States | ||
Canaan is recognized as an early-stage venture capital firm. | 1987 | canaan.com | San Francisco, United States | |
AV Alexa Von Tobel | Founder of LearnVest, Inspired Capital, angel investor in fintech and edtech. | unknown_aee2e2b677574d9b8 | ||
MR Maxwell Ryan | Indian angel investor focusing on early-stage tech startups. | unknown_e597f2cd3eb541529 | ||
SL Susan Lyne | Angel investor, ex-CEO of Gilt Groupe, focused on consumer tech | unknown_305de080a15f4a9ca | ||
JJ Jerry Jao | Angel investor, founder of Retention Science, focused on tech startups | unknown_506e563ed86642288 | ||
JF Jennifer Fleiss | unknown_537a09a72a164c32a |
Investor details for The Inside
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of The Inside
55 people are tracked at The Inside (12 in leadership, 43 in team); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
Britt Bunn | Co-Founder & COO | Leadership |
Christiane Lemieux | Co-Founder & CEO | Leadership |
Lee Mayer | CEO & co-Founder | Leadership |
Bill Sherby | VP, Product | Leadership |
Jake Meier | CTO | Leadership |
Alex Lawlor | VP Of Finance & Corporate Development | Leadership |
Jill John | Chief Customer Officer | Leadership |
Alex Cummings | VP Of Product & Technology | Leadership |
Rachel Kapraun | Director, Customer Experience | Leadership |
William Savage | Chief Global Supply Chain Officer | Leadership |
Cassie Mahar | Vice President Of Accounting And Controller | Leadership |
Heather Goerzen | Director Of Content & Design | Leadership |
Shelby Girard | Svp, Creative & Design | Team |
Colleen Banks | Home Stylist | Team |
Rocio Edelshein | Interior Designer | Team |
Mouny Alfraik | Design Expert | Team |
Dinah S. | Interior Designer | Team |
Ashley Yonan | Interior Designer | Team |
Carla Germanó | Principal Interior Designer | Team |
Nicole Kujawa | Senior Design Manager, Hard Goods | Team |
35 more people are available in the full profile.
Complete people profiles for The Inside
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of The Inside
3 dated milestones of The Inside across 5 years, from founding to its latest funding, stage changes and deals.
- Founded The Inside is founded.
- Funding First funding round of $2.6M.
- Exit Acquired by Havenly.
Competitors of The Inside
The Inside has 3 listed competitors in our database, 3 of them funded. They include Brooklinen, Dormify and Caavo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brooklinen.com | 2013 | New York, United States | $60M | Internet-first brand of home textiles | ||
| dormify.com | 2011 | Rockville, United States | $12.98M | 15 | Internet first brand offering home improvement products | |
| caavo.com | 2015 | Milpitas, United States | $34.5M | 13 | Private label brand of universal remote controllers |
Detailed competitors of The Inside
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of The Inside
The website of The Inside (theinside.com) receives about 126.5K visits a month and ranks #264,052 among all websites worldwide, #3,979 in Furniture.
- Monthly visits126.5K
▼ 14.1% vs previous month
- Unique visitors57.1K
per month
- Global rank#264,052
among all websites
- Category rank#3,979
Home and Garden · Furniture
- Bounce rate41%
- Pages per visit3.4
- Average visit3 min 51 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with The Inside. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| interiordefine.com | 100% | 1.5M | #41,123 | View details | |
| cococohome.com | 84% | 13.8K | #1,668,103 | View details | |
clubfurniture.com | clubfurniture.com | 84% | #827,142 | – | |
| perigold.com | 79% | #10,606 | View details | ||
| bassettfurniture.com | 79% | 771.6K | #45,559 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Inside
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Home & Living Products
3 companies that operate in the same segment as The Inside (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about The Inside
Complete news archive for The Inside
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Frequently Asked Questions about The Inside
The Inside was founded in 2017 and raised its 1st funding round 1 year after it was founded.
The Inside is headquartered in New York, United States. It is registered at New York, New York, United States.
Christiane Lemieux is the CEO of The Inside, as recorded in our data. They have also founded this company.
The Inside is a funded company, having raised a total of $2.6M across 1 funding round to date. The company's 1st funding round was a Seed of $2.6M, raised on Sep 2018.
The Inside has 11 employees.
The Inside was founded in 2017 and is headquartered in New York, United States. Operations focus on the home improvement sector through an online platform, where products such as beds, benches, chairs, pillows, furniture, and scalloped screens are offered. Customization options are provided based on user preferences, and fabric swatches can be requested. The model emphasizes direct-to-consumer sales in the furniture and decor industry.
The Inside's top competitors include Brooklinen, Dormify and Caavo.
The Inside has 11 investors. Key investors include Havenly, Lerer Hippeau, Canaan, Corigin Ventures, and Forerunner Ventures.
The Inside operates through Custom Furniture Technologies Inc.
Yes. The Inside was acquired by Havenly in February 2022.
The website of The Inside receives about 126 thousand visits a month and ranks #264,052 among all websites worldwide.