The Inside

New York, United States Founded: 2017 • Age: 9 yrs Acquired By Havenly
Home improvement products are sold via an internet-first customizable brand.
Annual revenue - Latest available
Total funding $2.6M 1 rounds
Employees 11 Tracked headcount
Investors 11 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About The Inside

The Inside is a company based in New York (United States) founded in 2017 by Britt Bunn and Christiane Lemieux was acquired by Havenly in February 2022. The Inside has raised $2.6 million across 1 funding round from investors including Havenly, Lerer Hippeau and Canaan. The company has 11 employees as of December 31, 2022. The Inside operates in a competitive market with competitors including Brooklinen, Dormify, Caavo, Mud Pie and Miliboo, among others.

  • Headquarter New York, United States
  • Employees 11 as on 31 Dec, 2022
  • Founders Britt Bunn, Christiane Lemieux
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Custom Furniture Technologies Inc
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2.6 M (USD)

    in 1 rounds

  • Latest Funding Round
    $2.6 M (USD), Seed

    Sep 04, 2018

  • Investors
    Havenly

    & 10 more

  • Employee Count
    11

    as on Dec 31, 2022

  • Acquired by
    Havenly

    (Feb 17, 2022)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

People of The Inside

Headcount 200-500
Employee Profiles 56
Employee Profiles
People
Lee Mayer
CEO & co-Founder
People
Shelby Girard
Svp, Creative & Design
People
Bill Sherby
VP, Product
People
Rocio Edelshein
Interior Designer

Unlock access to complete

Funding Insights of The Inside

The Inside has successfully raised a total of $2.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.6 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in The Inside

The Inside has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Havenly, Lerer Hippeau and Canaan.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Tech focused Seed & Early stage VC firm investing primarily in the US
Locked Locked Locked
Early-stage investments are directed toward tech startups by Forerunner Ventures.
Locked Locked Locked
USA focused VC firm investing in seed and early stage startups
Locked Locked Locked
Premium access

Investor details for The Inside

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by The Inside

Investments
Premium access

Investment portfolio details for The Inside

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - The Inside

Premium access

Detailed financials for The Inside

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

The Inside Comparisons

The Inside Primary company
Description
Home improvement products are sold via an internet-first cus...
Location
New York, United States
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
11
As of 2022
Premium access

Peer comparison for The Inside

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of The Inside

The Inside operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brooklinen, Dormify, Caavo, Mud Pie and Miliboo, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Internet-first brand of home textiles
Locked Locked Locked
Internet first brand offering home improvement products
Locked Locked Locked
Private label brand of universal remote controllers
Locked Locked Locked
Internet fist brand offering multi-category fashion and home improvement products
Locked Locked Locked
Contemporary furniture is manufactured and sold online by Miliboo.
Premium access

Detailed competitors of The Inside

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on The Inside

Premium access

Complete news archive for The Inside

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about The Inside

The Inside was founded in 2017 and raised its 1st funding round 1 year after it was founded.

The Inside is headquartered in New York, United States. It is registered at New York, New York, United States.

Christiane Lemieux is the current CEO of The Inside. They have also founded this company.

The Inside is a funded company, having raised a total of $2.6M across 1 funding round to date.

As of Dec 31, 2022, the latest employee count at The Inside is 11.

The Inside was founded in 2017 and is headquartered in New York, United States. Operations focus on the home improvement sector through an online platform, where products such as beds, benches, chairs, pillows, furniture, and scalloped screens are offered. Customization options are provided based on user preferences, and fabric swatches can be requested. The model emphasizes direct-to-consumer sales in the furniture and decor industry.

The Inside's top competitors include Brooklinen, Dormify and Caavo.

The Inside has 11 investors. Key investors include Havenly, Lerer Hippeau, Canaan, Corigin Ventures, and Forerunner Ventures.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available