Reviewed

Cambridge, United States Founded: 1997 • Age: 29 yrs Acquired By USA TODAY
Products across categories are reviewed and aggregated online.

About Reviewed

Reviewed is a company based in Cambridge (United States) founded in 1997 was acquired by USA TODAY in January 2011. Reviewed offers products and services including Review Platform. Reviewed operates in a competitive market with competitors including Shop.com, Mertado, StyleFeeder, Shopwiki and StoreRunner, among others.

Key Metrics

Products & Services of Reviewed

Reviewed offers a comprehensive portfolio of products and services, including Review Platform.

Review Platform
Content Service

Platform for expert product reviews and buying guides.

Apps and channels of Reviewed

its YouTube channel Reviewed has 45.8K subscribers and 30 videos.

Reviewed
YouTube 45.8K subscribers 30 videos Science & Technology
Open channel

Videos from Reviewed

The most watched videos on Reviewed's YouTube channel, Reviewed (45.8K subscribers). Click a video to play it here.

The Mill Review
23.5K views
iRobot Roomba Combo Essential Review: Is it worth it?
21.1K views
FIRST LOOK at the Titanium Always Pan Pro: In-Depth Review
12.9K views
Dyson Big and Quiet + Formaldehyde Air Purifier Review: The Best Air Purifier for VOCs?
11K views

More on Reviewed.

Investors in Reviewed

Reviewed has secured backing from 1 investor. Prominent investors backing the company include USA TODAY.

All
InvestorDescriptionFounded YearDomainLocation
Multiplatform media company
1982usatoday.comMclean, United States
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Investor details for Reviewed

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Reviewed

150 people are tracked at Reviewed (16 in leadership, 134 in team).

NameRoleGroup
Holly T. Moore
Director of Now Teams and PlanningLeadership
Maribel Perez Wadsworth
President & PublisherLeadership
Mizell Stewart III
VP / News Performance, Talent & PartnershipsLeadership
Tovah Olson
VP, Content Strategy/News AnalyticsLeadership
Michelle Maltais
Senior Director/executive Editor, Lifestyle & Financial WellnessLeadership
Roxanna Scott
Executive Editor And Vice President At USA Today SportsLeadership
Bill Cannon
VP of Integrated Initiatives & InnovationLeadership
Nicole Mastrangelo
Sr. Director of Philanthropic PartnershipsLeadership
Russ Torres
VP of Video & StrategyLeadership
Justine Madden
Director Of Revenue PartnershipsLeadership
Matt Preis
Director Of Video Series And Special ProjectsLeadership
Ratona Branham-Harr
National Accounts Director, Higher EducationLeadership
Monica Richardson
Senior Vice PresidentLeadership
Ashley Lewis
Managing Editor, AudienceLeadership
J.paul London
Distribution DirectorLeadership
Doug Caruso
Managing Editor For InvestigationsLeadership
Zach Wichter
Consumer Travel ReporterTeam
Rachel Jordan
Video Producer/editorTeam
Elizabeth Flores
Sports ReporterTeam
Danielle Barker
Digital Video Producer/editorTeam

130 more people are available in the full profile.

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Complete people profiles for Reviewed

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Reviewed

2 dated milestones of Reviewed across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded Reviewed is founded.
  2. Exit Acquired by USA TODAY.

Competitors of Reviewed

Reviewed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shop.com, Mertado, StyleFeeder, Shopwiki and StoreRunner, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
shop.com1997Greensboro, United States$25M–
Comparison shopping for multi-category products from online stores is facilitated.
mertado.com2010Redwood, United States$2.3M–
Multi-category products are aggregated online through Mertado's platform.
stylefeeder.com2006Cambridge, United States$3.5M–
Personal shopping engine
shopwiki.com2005New York, United States$6.25M–
Search based product discovery platform
storerunner.com1998San Diego, United States$18M–
Products from e-commerce platforms are aggregated for online purchases.
tagflix.com2013San Francisco, United States$2.25M–
Video based product discovery platform
instock.org2016Santa Cruz, United States$150,0003
Multi-category products are aggregated and offered via an online platform.
kriyari.com2002Palo Alto, United States––
An e-commerce aggregator platform for online shopping.
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Detailed competitors of Reviewed

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Reviewed

The website of Reviewed (reviewed.com) receives about 779.4K visits a month and ranks #88,301 among all websites worldwide, #1,124 in Home Improvement and Maintenance.

  • Monthly visits
    779.4K

    ▲ 7.6% vs previous month

  • Unique visitors
    466.2K

    per month

  • Global rank
    #88,301

    among all websites

  • Category rank
    #1,124

    Home and Garden · Home Improvement and Maintenance

Similar websites

Websites whose visitors overlap most with Reviewed. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
goodhousekeeping.com
goodhousekeeping.com
100%
–#3,080–
consumerreports.org
87%
11.9M#4,441View details
familyhandyman.com
73%
–#19,409View details
apartmenttherapy.com
73%
680.7K#8,085View details
hgtv.com
hgtv.com
73%
–#1,218–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for Reviewed

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Similar companies to Reviewed

10 companies that operate in the same segment as Reviewed (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Multi-category consumer products are offered via an online marketplace platform.
2007Bengaluru, Karnataka, IndiaUSD 12.12 B––
Fashion and lifestyle products are offered via an online marketplace.
2007Bengaluru, Karnataka, IndiaUSD 123.71 MUSD 542.17 M1,108
Multi-category consumer products are sold via an online marketplace.
2010Seoul, South KoreaUSD 3.9 BUSD 34.53 B95,000
Multi-category products are sold via an online marketplace platform.
2012Singapore, SingaporeUSD 689.63 M––
Multi-category products are offered through an online marketplace.
1994Seattle, Washington, United StatesUSD 8 M––
Multi-category second-hand products are offered via online marketplace platform.
2007Moscow, RussiaUSD 161 M––
Used multi-category products are traded on an online marketplace platform.
2013Minato, Tokyo, JapanUSD 117.3 MUSD 1.41 B–
Multi-category consumer products are sold via an online marketplace platform.
1999Buenos Aires, Argentina–USD 28.89 B84,210
App-based marketplace and classified platform for multi-category products
2013Barcelona, Catalonia, SpainUSD 370.56 M––
Multi-category consumer products are offered via an online marketplace.
1998Moscow, RussiaUSD 442.27 M––
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Frequently Asked Questions about Reviewed

Reviewed was founded in 1997.

Reviewed is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.

Reviewed was founded in 1997 in Cambridge, United States, as an online platform in the consumer electronics and appliances sector. Products in areas such as TVs, cameras, laptops, and laundry items are analyzed through lab tests. Reviews based on these evaluations are provided, along with listings of sellers for purchases. The company was acquired by USA Today in 2011.

Reviewed's top competitors include Shop.com, Shopwiki and Mertado.

Reviewed offers Review Platform.

Reviewed has 1 investor. Key investors include USA TODAY.

Yes. Reviewed was acquired by USA TODAY in January 2011.

The website of Reviewed receives about 779 thousand visits a month and ranks #88,301 among all websites worldwide.

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