About The Switch Fix
The Switch Fix is a Consumer company based in Gurugram (India) founded in 2019. Internet first brand of natural beauty personal care products. It operates in the Consumer and Healthcare sectors. The Switch Fix has raised $194.03 thousand across 2 funding rounds from investors including Venture Catalysts, Sat Industries and 100Unicorns. The Switch Fix was last valued at $1.28 million in June 2021. Its Indian entity Meliorism Switchism Private Limited reported revenue of ₹21.2 Lakh. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
The Switch Fix was founded in 2019 in Gurugram, India, as an internet-first brand in the natural beauty and personal care sector. Products such as shampoos, conditioners, oral care items, lip care, facial care, and skincare combos are offered online. Curated packs of beauty care items are also provided to customers through the companys digital platform. Operations focus on direct-to-consumer sales in the personal care industry.
- Headquarters Gurugram, India
- Stage Minicorn
- SectorsConsumerHealthcare
- Website theswitchfix.co
- Social LinkedIn X Facebook
- Legal Name Meliorism Switchism Private Limited
- Date of Incorporation 19 Sep, 2018
- Jurisdiction Gautam Buddha Nagar, Uttar Pradesh, India
- Annual Revenue₹21.2 Lakh
FY 2021 · +14% YoY
- Net Loss-₹17.5 Lakh
FY 2021 · -83% margin
- EBITDA-₹17.5 Lakh
FY 2021 · -83% margin
- Total Equity Funding$194.03K (USD)
in 2 rounds
- Latest Funding Round$173.59K (USD), Seed
Jun 2021
- InvestorsVenture Catalysts
& 22 more
Associated legal entities of The Switch Fix
The Switch Fix operates through Meliorism Switchism Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Meliorism Switchism Private Limited CIN U36999UP2018PTC108006 | Active | 19 Sep 2018 | Noida, Uttar Pradesh | ₹0.2 Cr | 2 | View details |
Funding Insights of The Switch Fix
The Switch Fix has successfully raised a total of $194.03K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $173.59 thousand completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $194,026
- Total Rounds 2
- Last Round Seed — $173,587
- First Round $20,439
(Sep 2020)
- Investors Count 23
All 2 funding rounds of The Switch Fix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $173,587 | Seed | $1.28M | Venture Catalysts, Kushal Khandwala | |
| Sep 2020 | $20,439 | Angel Round | $924,381 | Ajay Yadav, Ajay Yadav | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $1.28M | •••••••• |
Last known valuation $1.28M (Jun 2021). 23 investors in total: 3 institutional and 20 angel.
Investors in The Switch Fix
The Switch Fix has secured backing from 23 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Venture Catalysts, Sat Industries and 100Unicorns.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
A startup accelerator offering funding and support to early-stage companies. | 2020 | 100unicorns.in | Mumbai, India | |
PP/HDPE woven bags are manufactured by Sat Industries. | 1984 | satgroup.in | Mumbai, India | |
KK Kushal Khandwala | Angel investor and entrepreneur, co-founder of KredX, focused on fintech | unknown_5c8e484ac4f54f9d9 | ||
GY Gaurav Yadav | Angel investor and entrepreneur, founder of multiple tech startups in India. | unknown_7a4402cfaff14809a | ||
AP Aakaanksh Puthokutchi | unknown_b48d3b5305ad4fec8 | |||
AC Ashvinder Chowdhary | unknown_5f4765ec2e974f759 | |||
SK Shreyans Kochar | unknown_a3e22b843d6a481bb | |||
AL Akash Lal | unknown_8e29e9acb4384693b | |||
CK Chandrashekar Kupperi | Angel investor, founder of ANOVA, focusing on tech startups in India. | unknown_4f064297f8a0445db |
Investor details for The Switch Fix
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Meliorism Switchism Private Limited (The Switch Fix)
Meliorism Switchism Private Limited is the primary company behind The Switch Fix. The board of Meliorism Switchism Private Limited currently have 2 directors; the longest-serving is Abhishek Kumar, appointed in 2018. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Abhishek Kumar DIN 08229435 | Director | 19 Sep 2018 | 8 yrs 1 mo | Meliorism Switchism Private Limited |
| Dinesh Prasad DIN 10381233 | Director | 13 Nov 2023 | 2 yrs 11 mo | Meliorism Switchism Private Limited |
Financials of The Switch Fix
Figures of Meliorism Switchism Private Limited, the primary company behind The Switch Fix, for FY 2021. Revenue was ₹21.2 Lakh (+14% year on year). Net loss was -₹17.5 Lakh (-83% margin). EBITDA was -₹17.5 Lakh (-83% margin).
- ₹21.2 LakhRevenue · FY 2021 · +14% YoY
- -₹17.5 LakhNet loss · -83% margin
- -₹17.5 LakhEBITDA · -83% margin
- ₹1.2 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Meliorism Switchism Private Limited are on its company page.
Detailed financial statements for The Switch Fix
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Verified entity values are shown only after access is granted.
Timeline of The Switch Fix
4 dated milestones of The Switch Fix across 2 years, from founding to its latest funding, stage changes and deals.
- Founded The Switch Fix is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Seed, of $174K.
- Milestone Reaches Minicorn status.
Competitors of The Switch Fix
The Switch Fix has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of The Switch Fix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as The Switch Fix (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about The Switch Fix
The Switch Fix was founded in 2019 and raised its 1st funding round 1 year after it was founded.
The Switch Fix is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
The Switch Fix is a funded company, having raised a total of $194.03K across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $20.44K, raised on Sep 2020.
The primary company behind The Switch Fix, Meliorism Switchism Private Limited, reported revenue of ₹21.2 Lakh for FY 2021, up 14% year on year.
The Switch Fix was founded in 2019 in Gurugram, India, as an internet-first brand in the natural beauty and personal care sector. Products such as shampoos, conditioners, oral care items, lip care, facial care, and skincare combos are offered online. Curated packs of beauty care items are also provided to customers through the companys digital platform. Operations focus on direct-to-consumer sales in the personal care industry.
The Switch Fix's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
The Switch Fix has 23 investors. Key investors include Venture Catalysts, Sat Industries, 100Unicorns, Kushal Khandwala, and Gaurav Yadav.
The valuation of The Switch Fix is $1.28M as of Jun 2021.
The Switch Fix operates through Meliorism Switchism Private Limited.
The legal entities of The Switch Fix currently have 2 directors, including Abhishek Kumar, Dinesh Prasad.