About The Yes
The Yes is a Retail company based in Burlingame (United States) founded in 2006 by Julie Bornstein, and was acquired by Pinterest in June 2022. Personalized product recommendations are delivered via an AI-driven e-commerce platform. Its chief executive, as recorded, is Julie Bornstein. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include ModeWalk, ShopLook and Mona; 2 of its 3 listed competitors have raised funding.
Company details
The Yes was established in 2006 in Burlingame, United States, within the e-commerce sector. An AI-powered shopping platform is maintained, where machine learning algorithms are applied to generate tailored product suggestions for users. Core operations involve streamlining online retail processes, with services emphasizing data-driven personalization to support consumer purchasing decisions across digital marketplaces.
- Headquarters Burlingame, United States
- Founders Julie Bornstein
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website theyes.com
- Social LinkedIn X
- Acquired by Pinterest (Jun 2022)
Funding Insights of The Yes
- Total Rounds 2
- Investors Count 5
All 2 funding rounds of The Yes with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | Series A | – | Jon Callaghan, Comcast Ventures | ||
| Jun 2018 | Seed | – | Comcast Ventures, Tony Florence | – |
6 investors in total: 3 institutional and 3 angel.
Investors in The Yes
The Yes has secured backing from 6 investors, including angel and venture fund investors. Prominent investors backing the company include Pinterest, Kirsten Green and Jon Callaghan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
KG Kirsten Green | Founder of Forerunner Ventures, prominent angel investor in consumer tech | unknown_80bdc61affcf491ca | ||
JC Jon Callaghan | Founder of True Ventures, active angel investor in tech startups | unknown_1c961fa2b33f40ebb | ||
TF Tony Florence | General Partner at NEA, active angel investor in tech startups | unknown_caad6814e1b94eaca | ||
Social image bookmarking platform | 2010 | pinterest.com | San Francisco, United States |
Investor details for The Yes
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People of The Yes
670 people are tracked at The Yes (251 in leadership, 11 in board & advisors, 408 in team).
| Name | Role | Group |
|---|---|---|
Julie Bornstein | Founder & CEO | Leadership |
Neeraj Jayaraman | Director Of Measurement | Leadership |
Andrey G. | Director Of Engineering | Leadership |
Andrew Holton | Global Head, Brand & Creative Solutions | Leadership |
Larissa Mendes | Lead Client Partner | Leadership |
Chunyan Wang | Vp, Head Of Data Engineering | Leadership |
Ilaria Citterio | Lead Client Partner | Leadership |
Davia Palley | Senior Human Resource Business Partner | Leadership |
Steven McCaa | Head of Corporate Engineering | Leadership |
Jennifer Gross | Senior Client Partner, Entertainment | Leadership |
Alice Jiang | Head Of Sales Systems, Sales Strategy & Operations | Leadership |
Sarah Herstad | Director, Sales Strategy & Operations, Global SMB & Channel Sales | Leadership |
Jannie D. | Lead Client Partner | Leadership |
Christian A. Nielsen | Lead Client Partner | Leadership |
Julie Towns | Vp, Product Marketing & Product Operations | Leadership |
Brendan Callum | Partner Engineering & BD | Leadership |
Lee Ramsaur | Agency Partner Manager | Leadership |
Katy Wegmann | Senior Client Partner | Leadership |
Ali Dar | Senior Client Partner | Leadership |
Alejandra Miller | Senior Measurement Partner | Leadership |
650 more people are available in the full profile.
Complete people profiles for The Yes
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of The Yes
4 dated milestones of The Yes across 16 years, from founding to its latest funding, stage changes and deals.
- Founded The Yes is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by Pinterest.
Competitors of The Yes
The Yes has 3 listed competitors in our database, 2 of them funded. They include ModeWalk, ShopLook and Mona.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| modewalk.com | 2011 | Burlingame, United States | $1.8M | Personalized online fashion concierge services are provided for women. | ||
| shoplook.io | 2017 | San Francisco, United States | AI-based online discovery platform for fashion apparels & accessories | |||
| monahq.com | 2014 | Seattle, United States | $2.12M | Mona is developed as an AI-powered personal shopping assistant. |
Detailed competitors of The Yes
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as The Yes (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about The Yes
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Frequently Asked Questions about The Yes
The Yes was founded in 2006 and raised its 1st funding round 12 years after it was founded.
The Yes is headquartered in Burlingame, United States. It is registered at Burlingame, California, United States.
Julie Bornstein is the CEO of The Yes, as recorded in our data. They have also founded this company.
The Yes was established in 2006 in Burlingame, United States, within the e-commerce sector. An AI-powered shopping platform is maintained, where machine learning algorithms are applied to generate tailored product suggestions for users. Core operations involve streamlining online retail processes, with services emphasizing data-driven personalization to support consumer purchasing decisions across digital marketplaces.
The Yes has 6 investors. Key investors include Pinterest, Kirsten Green, Jon Callaghan, Tony Florence, and Comcast Ventures.
Yes. The Yes was acquired by Pinterest in June 2022.