About Theory
Theory is a Retail company based in New York (United States) founded in 1997. Casual and formal apparel is offered for men and women. It operates on a Direct-to-Consumer (D2C) model. Its chief executive, as recorded, is Shivkumar V. Its website theory.com draws about 1.5 million monthly visits. Its Indian entity Pants Theory Private Limited reported revenue of ₹16.83 Cr. Theory offers products and services including Women's Clothing and Men's Clothing. Its focus areas include Consumer Goods, Apparel and Fashion Retail. Its competitors include True Religion Apparel, Everlane and American Eagle Outfitters; 1 of its 3 listed competitors has raised funding.
Company details
Theory is engaged in the design and retail of contemporary clothing for both women and men. The company operates in the fashion retail sector, offering a wide range of apparel including pants, blazers, jackets, dresses, and accessories. Collections are crafted with a focus on modern tailoring and wardrobe essentials, with signature styles featured in seasonal lookbooks. Products are sold through their online platform and physical stores, catering to a global customer base with a presence in select countries.
- Headquarters New York, United States
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website theory.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Pants Theory Private Limited
- Date of Incorporation 22 May, 2019
- Indian entity revenue₹16.83 Cr
FY 2025 · +15% YoY
- Indian entity net profit₹69.5 Lakh
FY 2025 · 4% margin
- Indian entity EBITDA₹93.3 Lakh
FY 2025 · 6% margin
Associated legal entities of Theory
Theory operates through Pants Theory Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pants Theory Private Limited CIN U51909WB2019PTC232027 | Active | 22 May 2019 | Kolkata, West Bengal | ₹16.8 Cr | 2 | View details |
Products & Services of Theory
Theory offers a comprehensive portfolio of products and services, including Women's Clothing and Men's Clothing.
Contemporary clothing designed for women is offered here.
Modern apparel for men is provided by Theory.
Apps and channels of Theory
its YouTube channel Theory has 1.4K subscribers and 30 videos.
Videos from Theory
The most watched videos on Theory's YouTube channel, Theory (1.4K subscribers). Click a video to play it here.
More on Theory.
Board of directors of Pants Theory Private Limited (Theory)
Pants Theory Private Limited is the primary company behind Theory. The board of Pants Theory Private Limited currently have 2 directors; the longest-serving is Ananya Bubna, appointed in 2023. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ananya Bubna DIN 02779875 | Director | 10 Apr 2023 | 3 yrs 6 mo | Pants Theory Private Limited |
| Udayan Bubna DIN 02922035 | Director | 10 Apr 2023 | 3 yrs 6 mo | Pants Theory Private Limited |
People of Theory
73 people are tracked at Theory (34 in leadership, 39 in team).
| Name | Role | Group |
|---|---|---|
Shivkumar V | CEO | Leadership |
Andrew Rosen | CEO | Leadership |
Emmanuel Stern | CEO, Europe | Leadership |
Sarah Phillips | Head Of Retail UK & Europe | Leadership |
Brent Landquist | CFO | Leadership |
Vanessa Romero Boyce | Director Of Wholesale Operations | Leadership |
Gabriella Tedesco | HR Business Partner | Leadership |
Veronica Zafiropoulos Reagan | Director Of Learning And Development | Leadership |
James Kelly | US CFO At Theory | Leadership |
Lauren Sicilia | Merchandise Director | Leadership |
Jacqueline Sweeney | Director Of Global Merchandising | Leadership |
Dushane Noble | Head Of Design | Leadership |
Gianmarco Varesi | Chief Fashion Designer | Leadership |
Johan Åkesson | Design Director | Leadership |
Ying Wang | Director Of Women's Woven Technical / Product Development | Leadership |
Jenna Monteleone | Director Of Men’s Wholesale | Leadership |
Laurie Shelley | Vice President, Global Human Resources | Leadership |
Marc Krohn | Vice President Of Business Strategy And International Markets | Leadership |
Shane Monroe | Director Of Business Development | Leadership |
Marcos Soto | Design Director Womens | Leadership |
53 more people are available in the full profile.
Complete people profiles for Theory
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Financials of Theory
Figures of Pants Theory Private Limited, the primary company behind Theory, for FY 2025. Revenue was ₹16.83 Cr (+15% year on year). Net profit was ₹69.5 Lakh (4% margin). EBITDA was ₹93.3 Lakh (6% margin). Revenue has grown at a compounded annual rate of +17% over three years and +72% over five years.
- ₹16.83 CrRevenue · FY 2025 · +15% YoY
- ₹69.5 LakhNet profit · 4% margin
- ₹93.3 LakhEBITDA · 6% margin
- ₹1 LakhPaid-up capital
- +17%Revenue CAGR, 3 years
- +72%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Pants Theory Private Limited are on its company page.
Detailed financial statements for Theory
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Theory
Theory has 3 listed competitors in our database, 1 of them funded. They include True Religion Apparel, Everlane and American Eagle Outfitters.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| ae.com | 1977 | Pittsburgh, United States | 40,000 | Multi-category fashion products for men and women are offered. |
Detailed competitors of Theory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Theory
The website of Theory (theory.com) receives about 1.5M visits a month and ranks #34,164 among all websites worldwide, #1,641 in Fashion and Apparel.
- Monthly visits1.5M
▼ 2.7% vs previous month
- Unique visitors826.9K
per month
- Global rank#34,164
among all websites
- Category rank#1,641
Lifestyle · Fashion and Apparel
- Bounce rate39%
- Pages per visit3.2
- Average visit1 min 36 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Theory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vince.com | 100% | 688.2K | #64,093 | View details | |
| rag-bone.com | 87% | 1.1M | #40,433 | View details | |
| helmutlang.com | 78% | 126.6K | #243,760 | View details | |
cos.com | cos.com | 78% | #2,386 | – | |
ralphlauren.com | ralphlauren.com | 77% | #4,763 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Theory
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Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Theory (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Theory
Complete news archive for Theory
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Frequently Asked Questions about Theory
Theory was founded in 1997.
Theory is headquartered in New York, United States. It is registered at New York, New York, United States.
Shivkumar V is the CEO of Theory, as recorded in our data.
The primary company behind Theory, Pants Theory Private Limited, reported revenue of ₹16.83 Cr for FY 2025, up 15% year on year.
Theory is engaged in the design and retail of contemporary clothing for both women and men. The company operates in the fashion retail sector, offering a wide range of apparel including pants, blazers, jackets, dresses, and accessories. Collections are crafted with a focus on modern tailoring and wardrobe essentials, with signature styles featured in seasonal lookbooks. Products are sold through their online platform and physical stores, catering to a global customer base with a presence in select countries.
Theory's top competitors include True Religion Apparel, Everlane and American Eagle Outfitters.
Theory offers Women's Clothing and Men's Clothing.
Theory operates through Pants Theory Private Limited.
The legal entities of Theory currently have 2 directors, including Ananya Bubna, Udayan Bubna.
The website of Theory receives about 1.5 million visits a month and ranks #34,164 among all websites worldwide.