About thePlatform
thePlatform is a Media & Entertainment company based in Seattle (United States) founded in 2000, and was acquired by Comcast in June 2006. White-label solutions for video management and publishing are provided. thePlatform has raised $8 million across 1 funding round from investors including Comcast and Spark Capital. thePlatform has completed 1 acquisition, including Chirp Interactive. Its website theplatform.com draws about 29 thousand monthly visits. thePlatform offers products and services including AdFusion, Cloud Video Platform, and Comcast Media360. Its focus areas include OTT Video, Streaming Platforms Provider and White Label. Its competitors include SeaChange, Applicaster and Magnify; 2 of its 3 listed competitors have raised funding.
Company details
thePlatform was founded in 2000 in Seattle, United States, as a provider of white-label video solutions. Video content is managed, monetized, and syndicated across multiscreen platforms for cable operators, programmers, and media companies. Operations focus on the media and entertainment sector, handling billions of video views annually through secure publishing and distribution services.
- Headquarters Seattle, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Business Services
- Website theplatform.com
- Social LinkedIn X
- Acquired by Comcast (Jun 2006)
Products & Services of thePlatform
thePlatform offers a comprehensive portfolio of products and services, including AdFusion, Cloud Video Platform, and Comcast Media360.
Platform for end-to-end creative management for advertisers
Fully managed solution for video processing and delivery
Service for streamlining video operations and content distribution
Funding Insights of thePlatform
thePlatform has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Series B round of $8 million completed in January 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 1
- Last Round Series B — $8M
- First Round $8M
(Jan 2006)
- Investors Count 1
All 1 funding rounds of thePlatform with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2006 | $8M | Series B | – | Spark Capital | – |
2 investors in total: 2 institutional.
Investors in thePlatform
thePlatform has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Comcast and Spark Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Cable TV, internet, phone, and media entertainment services are provided. | 1963 | comcast.com | Philadelphia, United States |
Investor details for thePlatform
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by thePlatform
thePlatform has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Chirp Interactive.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Offers a social network aggregation tool for streamlined user interactions. | chirp.com | San Francisco, United States | 2007 | Jul 2008 | •••• |
Complete acquisition details for thePlatform
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of thePlatform
4 dated milestones of thePlatform across 8 years, from founding to its latest funding, stage changes and deals.
- Founded thePlatform is founded.
- Funding First funding round of $8.0M.
- Exit Acquired by Comcast.
- Acquisition Acquires Chirp Interactive.
Competitors of thePlatform
thePlatform has 3 listed competitors in our database, 2 of them funded. They include SeaChange, Applicaster and Magnify.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| seachange.com | 1993 | Waltham, United States | 108 | Video streaming, broadcast platforms, and advertising solutions are provided globally. | ||
| applicaster.com | 2009 | New York, United States | $41.5M | 16 | Platform for creating white-labeled OTT applications | |
| magnify.net | 2002 | New York, United States | $3.39M | Online video curation platform |
Detailed competitors of thePlatform
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of thePlatform
The website of thePlatform (theplatform.com) receives about 29.3K visits a month and ranks #680,055 among all websites worldwide, #5,420 in Business Services.
- Monthly visits29.3K
▲ 13.4% vs previous month
- Unique visitors8.3K
per month
- Global rank#680,055
among all websites
- Category rank#5,420
Business and Consumer Services · Business Services
- Bounce rate33%
- Pages per visit8.7
- Average visit4 min 23 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with thePlatform. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| twistage.com | 100% | View details | |||
| ooyala.com | 90% | View details | |||
nbcuni-my.sharepoint.com | nbcuni-my.sharepoint.com | 75% | – | ||
en.wikipedia.org | en.wikipedia.org | 30% | – | ||
| brightcove.com | 29% | 392.8K | #99,362 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for thePlatform
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in OTT & Streaming Media
3 companies that operate in the same segment as thePlatform (OTT & Streaming Media) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Video content is streamed through subscription-based OTT platform. | 2007 | Santa Monica, California, United States | USD 100 M | 2,314 | ||
ESports social video streaming platform | 2006 | San Francisco, California, United States | USD 35.12 M | |||
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 |
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Frequently Asked Questions about thePlatform
thePlatform was founded in 2000 and raised its 1st funding round 6 years after it was founded.
thePlatform is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
thePlatform is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Series B of $8M, raised on Jan 2006.
thePlatform was founded in 2000 in Seattle, United States, as a provider of white-label video solutions. Video content is managed, monetized, and syndicated across multiscreen platforms for cable operators, programmers, and media companies. Operations focus on the media and entertainment sector, handling billions of video views annually through secure publishing and distribution services.
thePlatform's top competitors include Applicaster, Magnify and SeaChange.
thePlatform offers AdFusion, Cloud Video Platform, and Comcast Media360.
thePlatform has made 1 acquisition, including Chirp Interactive.
thePlatform has 2 investors. Key investors include Comcast, and Spark Capital.
Yes. thePlatform was acquired by Comcast in June 2006.