About Tictrac
Tictrac is a Technology company based in London (United Kingdom) founded in 2010 by James Pollock and Oliver MacCarthy, and was acquired by Dialogue in April 2022. Digital health platforms are provided for employer wellness programs. It operates in the Technology and Healthcare sectors. Tictrac has raised $21.54 million across 5 funding rounds from investors including Dialogue, Puma Growth Partners and Andy Murray. The company has 16 employees. Tictrac was last valued at $16.3 million in March 2020. Its focus areas include HealthTech, Employee Health IT, Tech Enabled Services and Mental Health. Its legal entity is TICTRAC LIMITED.
Company details
Founded in 2010 and based in London, United Kingdom, Tictrac operates in the digital health sector. Platforms are offered to employers and insurers for engaging employees and customers in wellbeing initiatives. Services include mental health tools, personalized content delivery, and data-driven performance insights. Engagement is facilitated through challenges, chronic condition management, medication adherence programs, and activities such as movement tracking, nutrition monitoring, meditation, and colleague connections.
- Headquarters London, United Kingdom
- Employees 16
- Founders James Pollock, Oliver MacCarthy
- Stage Acquired
- SectorsTechnologyHealthcare
- Emailβ’β’β’β’β’β’β’β’
- Website tictrac.com
- Social LinkedIn X Facebook Instagram
- Acquired by Dialogue (Apr 2022)
- Legal Name Tictrac Limited
- Date of Incorporation 07 Oct, 2010
- Jurisdiction SEVENOAKS, KENT, ENGLAND
- Annual Revenue$7.87 M (USD)207as on Dec 31, 2023
- Net Profit$5.04 M (USD)208as on Dec 31, 2023
- EBITDA$5.02 M (USD)205as on Dec 31, 2023
- Total Equity Funding$21.54M (USD)
in 5 rounds
- Latest Funding Round$15.9M (USD), Series A
Mar 2020
- InvestorsDialogue
& 2 more
- Employee Count16
- Acquired byDialogue
(Apr 2022)
Funding Insights of Tictrac
Tictrac has successfully raised a total of $21.54M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $15.9 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.54M
- Total Rounds 5
- Last Round Series A β $15.9M
- First Round $120,073
(Apr 2012)
- Investors Count 2
All 5 funding rounds of Tictrac with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $15.9M | Series A | $16.3M | Puma Private Equity | β |
| Jan 2017 | $133,000 | Series A | $6.51M | β | β |
| Jul 2016 | $5.3M | Angel Round | β | Andy Murray | β |
| Nov 2014 | $89,000 | Seed | $β’β’β’β’β’ | β | β |
| Apr 2012 | $120,073 | Seed | $β’β’β’β’β’ | β | β |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2020 | $16.3M | β’β’β’β’β’β’β’β’ |
| Jan 2017 | $6.51M | β’β’β’β’β’β’β’β’ |
| Nov 2014 | $β’β’β’β’β’ | β’β’β’β’β’β’β’β’ |
| Apr 2012 | $β’β’β’β’β’ | β’β’β’β’β’β’β’β’ |
Full valuation and stage history of Tictrac
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $16.3M (Mar 2020). 3 investors in total: 2 institutional and 1 angel.
Investors in Tictrac
Tictrac has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Dialogue, Puma Growth Partners and Andy Murray.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made to support growing businesses. | 2018 | pumaprivateequity.co.uk | London, United Kingdom | |
AM Andy Murray | unknown_bd4e762b07734b24b | |||
Dialogue is recognized as a leading health and wellness provider in Canada. | 2016 | dialogue.co | Montreal, Canada |
Investor details for Tictrac
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Tictrac
10 people are tracked at Tictrac (5 in leadership, 5 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
James Pollock | Co-Founder | Leadership |
Oliver MacCarthy | Co-Founder | Leadership |
Wendy Rose | Sales Director | Leadership |
John Paul (JP) Hough | Vice President Enterprise Sales EMEA | Leadership |
Sarah Wagner | Head of Content | Leadership |
Rachel Sharpless (CMgr) | Senior Account Manager | Team |
Andreu Belmonte Peña | Senior Devops Engineer | Team |
Faizan Shah | Financial Controller | Team |
Nooreen Kara | Senior Account Manager | Team |
Anna Polevaya | Content and Campaigns Executive | Team |
Complete people profiles for Tictrac
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Tictrac
5 dated milestones of Tictrac across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Tictrac is founded.
- Funding First funding round of $120K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $15.9M.
- Exit Acquired by Dialogue.
Web traffic of Tictrac
Websites that share an audience with Tictrac (tictrac.com).
Websites whose visitors overlap most with Tictrac. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lifestreamblog.com | lifestreamblog.com | 100% | #9,407,494 | β | |
carepass.com | carepass.com | 85% | β | ||
| twitter.com | 82% | View details | |||
| cnet.com | 80% | 21.9M | #3,019 | View details | |
| mashable.com | 80% | 14.9M | #5,924 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 15 similar websites and full traffic analytics for Tictrac
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Tictrac
Complete news archive for Tictrac
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Frequently Asked Questions about Tictrac
Tictrac was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Tictrac is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Tictrac is a funded company, having raised a total of $21.54M across 5 funding rounds to date. The company's 1st funding round was a Seed of $120.07K, raised on Apr 2012.
Tictrac has 16 employees.
Annual revenue of Tictrac is $7.87M as on Dec 31, 2023.
Founded in 2010 and based in London, United Kingdom, Tictrac operates in the digital health sector. Platforms are offered to employers and insurers for engaging employees and customers in wellbeing initiatives. Services include mental health tools, personalized content delivery, and data-driven performance insights. Engagement is facilitated through challenges, chronic condition management, medication adherence programs, and activities such as movement tracking, nutrition monitoring, meditation, and colleague connections.
Tictrac has 3 investors. Key investors include Dialogue, Puma Growth Partners, and Andy Murray.
The valuation of Tictrac is $16.3M as of Mar 2020.
Tictrac operates through Tictrac Limited.
Yes. Tictrac was acquired by Dialogue in April 2022.

