About ToneTag
ToneTag is a Financial Services company based in Bengaluru (India) founded in 2014 by Kumar Abhishek and Vivek Singh. It operates as a soundwave technology for contactless payments and business solutions is provided. ToneTag has raised $19.43 million across 10 funding rounds from investors including Amazon, Mastercard and Reliance Capital. The company has 97 employees. ToneTag was last valued at $97.13 million in November 2023. ToneTag offers products and services including RetailPod, Voice Commerce, and DynamicPod. Its focus areas include FinTech, Payments, Enablers and Contactless Payments. Its competitors include Soundpays, Sonarax, MySonicWallet, Poppay and AcousticPay and 1 more.
Company details
ToneTag was established in 2014 in Bengaluru, India, as a provider of soundwave-based platforms in the fintech sector. Hardware and software solutions are offered for merchants and customers, enabling online and in-store payments, digital billing, and smart payment systems. Operations focus on retail, food and beverage, and banking industries, with features for voice-based commerce, online store discovery, and marketing. Payment systems are modernized through sound technology across these sectors.
- Headquarters Bengaluru, India
- Employees 97
- Founders Kumar Abhishek, Vivek Singh
- Stage Minicorn
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website tonetag.com
- Social LinkedIn X Facebook Instagram
- Annual Revenue$5.78 M (USD)103as on Mar 31, 2024
- Net Profit$2.52 M (USD)430as on Mar 31, 2024
- EBITDA$3.12 M (USD)582as on Mar 31, 2024
- Total Equity Funding$19.43M (USD)
in 10 rounds
- Latest Funding Round$5M (USD), Series B
Feb 2026
- InvestorsAmazon
& 24 more
- Employee Count97
Associated legal entities of ToneTag
ToneTag is associated with 3 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Naffa Technologies Private Limited CIN U72900KA2021PTC152113 | Active | 22 Sep 2021 | Bangalore, Karnataka | ₹0.0 Cr | – | 2 | View details |
| Naffa Services Private Limited CIN U74999KA2021PTC152938 | Active | 11 Oct 2021 | Bangalore, Karnataka | – | – | 3 | View details |
| Naffa Innovations Private Limited CIN U72300KA2013PTC087276 | Active | 02 Sep 2013 | Bangalore, Karnataka | ₹47.8 Cr | 66 | 5 | View details |
Products & Services of ToneTag
ToneTag offers a comprehensive portfolio of products and services, including RetailPod, Voice Commerce, and DynamicPod.
Device for smart store solutions and in-store payments.
Platform for voice-based online and in-store transactions.
Tool for proximity payments and business interactions.
Funding Insights of ToneTag
ToneTag has successfully raised a total of $19.43M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.43M
- Total Rounds 10
- Last Round Series B — $5M
- First Round $80,367
(Dec 2014)
- Investors Count 25
All 10 funding rounds of ToneTag with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $5M | Series B | – | – | |
| Jan 2025 | – | Series B | – | ValueQuest | |
| Nov 2023 | $769,933 | Series B | $97.13M | Elevate Innovation Partners | – |
| Feb 2023 | $194,737 | Series B | $97.96M | Elevate Innovation Partners | – |
| Mar 2018 | $10M | Series B | $••••• | Amazon | |
| Sep 2017 | $1.32M | Series A | – | – | |
| Nov 2016 | $1.07M | Seed | $••••• | 3one4 Capital, Akash Prakash | |
| Dec 2015 | – | Seed | – | Aditya Birla | – |
| Jun 2015 | $1M | Seed | $••••• | Reliance Venture Asset Management | – |
| Dec 2014 | $80,367 | Angel Round | $••••• | Rajesh Yohannan |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2023 | $97.13M | •••••••• |
| Feb 2023 | $97.96M | •••••••• |
| Mar 2018 | $••••• | •••••••• |
| Nov 2016 | $••••• | •••••••• |
| Jun 2015 | $••••• | •••••••• |
Full valuation and stage history of ToneTag
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $97.13M (Nov 2023). 25 investors in total: 15 institutional and 10 angel.
Investors in ToneTag
ToneTag has secured backing from 25 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Amazon, Mastercard and Reliance Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth capital provision and investment services for tech entrepreneurs across multiple locations. | 2016 | ironpillarfund.com | Ebene City, Mauritius | |
Early stage centric tech and energy focused micro-VC investing in geographies such as the US, India and Europe | – | eipfund.com | New York, United States | |
Venture capital investments in technology sectors like SaaS and Fintech in India. | 2016 | 3one4capital.com | Bengaluru, India | |
Venture capital fund focused on multiple sectors | – | tropicalstar.tcc.mode | Singapore, Singapore | |
Corporate-backed venture capital firm focused on multiple sectors | 2006 | relianceventure.com | Mumbai, India | |
- | – | qualcommventures.com | - | |
Provider of portfolio management services | – | valuequest.in | Mumbai, India | |
- | – | vqiapl.tcc.mode | - | |
Multi-category products are offered through an online marketplace. | 1994 | amazon.com | Seattle, United States | |
Global payments are processed via card network connections. | 1966 | mastercard.com | Purchase, United States |
Investor details for ToneTag
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Board of directors of ToneTag
The boards of the 3 registered companies of ToneTag currently have 6 directors; the longest-serving is Arun Seth, appointed in 2016. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arun Seth DIN 00204434 | Director | 27 Apr 2016 | 10 yrs 5 mo | Naffa Innovations Private Limited |
| Vivek Kumar Singh DIN 05208610 | Director | 22 Sep 2021 | 5 yrs | Naffa Technologies Private Limited, Naffa Innovations Private Limited, Naffa Services Private Limited |
| Kumar Abhishek DIN 05209576 | Director | 22 Sep 2021 | 5 yrs | Naffa Technologies Private Limited, Naffa Innovations Private Limited, Naffa Services Private Limited |
| Pushkar Jauhari DIN 06391650 | Director | 07 Feb 2025 | 1 yr 8 mo | Naffa Innovations Private Limited |
| Ashok Ananthakrishnan DIN 02985891 | Director | 07 Feb 2025 | 1 yr 8 mo | Naffa Innovations Private Limited |
| Gourab Mitra DIN 11300938 | Director | 16 Sep 2025 | 1 yr 1 mo | Naffa Services Private Limited |
People of ToneTag
20 people are tracked at ToneTag (7 in leadership, 13 in team); the tracked headcount is 97.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
| Co-Founder & Director Product | Leadership | |
Anusha Sivan | HR Business Partner | Leadership |
Himaghna Dey Sarkar | Chief Expansion Officer | Leadership |
Ganga Reddy | City Head Expansion | Leadership |
Saptarshi Sashi | Vice President - Business Expansion | Leadership |
Vigil M Thomas | Head - Human Resources | Leadership |
Akshay Halemani | Devops Engineer | Team |
Sanjit kumar Yadav | Territory Manager | Team |
Aravind Y k | Senior Manager | Team |
Yuvaraj Patil | SVP - Product And Services | Team |
Deepak Kumar | Growing With Tonetag (sourcing And Procurement) | Team |
Praveen T. | Team Lead iOS | Team |
Rishabh Mishra | Expansion Manager | Team |
Khem bahadur Bhujel | Sales Executive | Team |
Deebiga Swaminathan | Assistant Expansion Manager | Team |
P R Hari | Manager Business Expansion (South Asia and Japan) | Team |
Jagadeshwari T S | Deputy Manager - HR | Team |
Prakruti Tamta | Deputy Manager - Expansion | Team |
Shaikh Parvez | Senior Expansion Manager (west) | Team |
Complete people profiles for ToneTag
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Financials of ToneTag
Figures of Naffa Technologies Private Limited, the primary company behind ToneTag, for FY 2023. Revenue was ₹2.1 Lakh. Net loss was -₹17.7 Lakh (-853% margin). EBITDA was -₹17.7 Lakh (-853% margin).
- ₹2.1 LakhRevenue · FY 2023
- -₹17.7 LakhNet loss · -853% margin
- -₹17.7 LakhEBITDA · -853% margin
- ₹10,000Paid-up capital
Balance sheet, profit and loss, cash flow and ratios of Naffa Technologies Private Limited are on its company page.
Detailed financial statements for ToneTag
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of ToneTag
4 dated milestones of ToneTag across 12 years, from founding to its latest funding, stage changes and deals.
- Founded ToneTag is founded.
- Funding First funding round of $80K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $5.0M.
Competitors of ToneTag
ToneTag has 6 listed competitors in our database. They include Soundpays, Sonarax, MySonicWallet, Poppay and AcousticPay, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| soundpays.com | 2015 | Toronto, Canada | – | – | Payments are enabled via sound waves through a mobile app. | |
| sonarax.com | 2013 | Haifa, Israel | – | – | Offers ultrasonic sound-based authentication technology for secure applications. | |
| mysonicwallet.com | 2014 | Montauban, France | – | – | Functions as a mobile wallet utilizing ultrasonic wave technology for transactions. | |
| thepoppay.com | 2015 | Seoul, South Korea | – | – | Provides sound-based solutions for secure offline payments. | |
| acousticpay.com | 2020 | Bangladesh | – | – | Offers an AI-driven audio-based payment system for secure business transactions. | |
| audio2pay.com | 2019 | United States | – | – | Offers an ultrasound-based payment solution for consumers and businesses, facilitating secure transactions. |
Detailed competitors of ToneTag
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Web traffic of ToneTag
The website of ToneTag (tonetag.com) receives about 2.7K visits a month.
- Monthly visits2.7K
▼ 50.4% vs previous month
Websites whose visitors overlap most with ToneTag. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| entrackr.com | 100% | 753.1K | #77,013 | View details |
Top companies in Payments & Remittance Platforms
10 companies that operate in the same segment as ToneTag (Payments & Remittance Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-hailing and on-demand delivery services are aggregated via mobile app. | 2012 | Singapore, Singapore, Singapore | USD 10.38 B | USD 3.37 B | 57,733 | |
Digital payments, financial services, and e-commerce platforms are provided. | 2000 | Noida, Uttar Pradesh, India | USD 2.81 B | USD 1.05 B | 39,368 | |
Payment, financial, investment, and lending services are provided digitally. | 2012 | Bengaluru, Karnataka, India | USD 1.71 B | USD 950.07 M | 12,265 | |
Payment processing and card issuance solutions are provided for businesses. | 2009 | San Francisco, California, United States | USD 9.81 B | – | 16,622 | |
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 3,108 | |
Payment and business banking solutions are provided for enterprises. | 2014 | Bengaluru, Karnataka, India | USD 741.62 M | USD 302.19 M | 2,850 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | – | 6,209 | |
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Online payment processing and credit solutions are provided for businesses. | 2002 | Amsterdam, North Holland, Netherlands | USD 35.15 M | USD 5.47 B | 3,355 |
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Related news about Tonetag
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Frequently Asked Questions about ToneTag
ToneTag was founded in 2014.
ToneTag is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
ToneTag is a funded company, having raised a total of $19.43M across 10 funding rounds to date. The company's 1st funding round was a Angel Round of $80.37K, raised on Dec 2014.
ToneTag has 97 employees.
Annual revenue of ToneTag is $5.78M as on Mar 31, 2024.
ToneTag was established in 2014 in Bengaluru, India, as a provider of soundwave-based platforms in the fintech sector. Hardware and software solutions are offered for merchants and customers, enabling online and in-store payments, digital billing, and smart payment systems. Operations focus on retail, food and beverage, and banking industries, with features for voice-based commerce, online store discovery, and marketing. Payment systems are modernized through sound technology across these sectors.
ToneTag's top competitors include Soundpays, Sonarax and MySonicWallet.
ToneTag offers RetailPod, Voice Commerce, and DynamicPod.
ToneTag has 25 investors. Key investors include Amazon, Mastercard, Reliance Capital, Aditya Birla, and 3one4 Capital.
The valuation of ToneTag is $97.13M as of Nov 2023.
ToneTag is associated with 3 legal entities: Naffa Technologies Private Limited, Naffa Innovations Private Limited, Naffa Services Private Limited.
The legal entities of ToneTag currently have 6 directors, including Vivek Kumar Singh, Kumar Abhishek, Pushkar Jauhari and others.