About Tote
Tote is a Retail company based in San Francisco (United States) founded in 2014, and was acquired by Pinterest in June 2016. Shopping app driven by fashion influencer and friend recommendations. The company was acqui-hired. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include SocialLadder, The Hunt and Curate; 3 of its 3 listed competitors have raised funding.
Company details
Tote was founded in 2014 in San Francisco, United States, as a shopping app in the fashion sector. A publishing platform is provided for bloggers and stylists to curate shoppable collections, allowing followers and clients to purchase items directly. Operations resemble a fashion-focused version of Medium, with recommendations from influencers and friends guiding user experiences. The company was acquired by Pinterest in a small acquihire deal.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsRetail
- Website usetote.com
- Social LinkedIn X
- Acquired by Pinterest (Jun 2016)
Investors in Tote
Tote has secured backing from 1 investor. Prominent investors backing the company include Pinterest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Social image bookmarking platform | 2010 | pinterest.com | San Francisco, United States |
Investor details for Tote
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Timeline of Tote
2 dated milestones of Tote across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Tote is founded.
- Exit Acquired by Pinterest.
Competitors of Tote
Tote has 3 listed competitors in our database, 3 of them funded. They include SocialLadder, The Hunt and Curate.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| socialladderapp.com | 2013 | Philadelphia, United States | $2.73M | Social discovery platform for brands via gamified mobile app. | ||
| thehunt.com | 2012 | San Francisco, United States | $16.2M | Products from social media photos are sourced by community members. | ||
| curate.ly | 2011 | Palo Alto, United States | $9.06M | 5 | Social image sharing platform to get curated videos, articles, and shops |
Detailed competitors of Tote
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Tote (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Tote
Complete news archive for Tote
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Frequently Asked Questions about Tote
Tote was founded in 2014.
Tote is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Tote was founded in 2014 in San Francisco, United States, as a shopping app in the fashion sector. A publishing platform is provided for bloggers and stylists to curate shoppable collections, allowing followers and clients to purchase items directly. Operations resemble a fashion-focused version of Medium, with recommendations from influencers and friends guiding user experiences. The company was acquired by Pinterest in a small acquihire deal.
Tote's top competitors include Curate, SocialLadder and The Hunt.
Tote has 1 investor. Key investors include Pinterest.
Yes. Tote was acquired by Pinterest in June 2016.