About Tovala
Tovala is a Consumer company based in Chicago (United States) founded in 2015 by David Rabie. Connected smart ovens and subscription meals are provided by Tovala. It operates in the Consumer, Retail, and Technology sectors. Tovala has raised $61.9 million across 9 funding rounds from investors including OurCrowd, Seamless and The University of Chicago. Tovala has completed 1 acquisition, including Tovala. Its chief executive, as recorded, is David Rabie. Its website tovala.com draws about 918 thousand monthly visits. Tovala offers products and services including Tovala Smart Oven and Fresh Meals. Its focus areas include Food and Agriculture Tech, Food Tech, Tech Hardware and Food Preparation. Its legal entity is MAESTRO FOOD CO. Its competitors include Brava Home, Inductive Intelligence and Celcy; 3 of its 3 listed competitors have raised funding.
Company details
Tovala was founded in 2015 in Chicago, United States, and operates in the smart kitchen appliance sector. Connected ovens are offered with features such as broiling, steaming, convection, microwave heating, toasting, scan-to-cook functionality, and integration with a mobile app available on Android and iOS. Subscription-based smart meals are also provided, which are automatically detected and cooked using preset cycles.
Products & Services of Tovala
Tovala offers a comprehensive portfolio of products and services, including Tovala Smart Oven and Fresh Meals.
Countertop oven that automates cooking via WiFi for various foods.
Weekly delivered, pre-prepped meals for easy home preparation and cooking.
Apps and channels of Tovala
its YouTube channel Tovala has 2.06K subscribers and 8 videos.
Videos from Tovala
The most watched videos on Tovala's YouTube channel, Tovala (2.06K subscribers). Click a video to play it here.
More on Tovala.
Funding Insights of Tovala
Tovala has successfully raised a total of $61.9M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.9M
- Total Rounds 9
- Last Round Series C — $30M
- First Round $70,000
(May 2015)
- Investors Count 27
All 9 funding rounds of Tovala with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $30M | Series C | – | Left Lane | |
| Jun 2020 | $20M | Series B | – | Finistere Ventures | |
| Feb 2018 | Series A | – | Tyson Foods | – | |
| Dec 2017 | $9.2M | Series A | – | Origin Ventures | |
| Oct 2016 | $1.6M | Seed | – | Origin Ventures | |
| Jun 2016 | $120,000 | Seed | – | Y Combinator | – |
| Jan 2016 | $500,000 | Seed | – | Origin Ventures | |
| Dec 2015 | $475,000 | Seed | – | – | – |
| May 2015 | $70,000 | Grant | – | – |
27 investors in total: 16 institutional and 11 angel.
Investors in Tovala
Tovala has secured backing from 27 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include OurCrowd, Seamless and The University of Chicago.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| finistere.com | ||||
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
VC firm investing in the US | originventures.com | Chicago, United States | ||
Investments in SaaS, marketplace, and middle market companies are managed. | pritzkergroup.com | Chicago, United States | ||
Investments are directed toward high-growth consumer and internet technology companies. | leftlane.com | Brooklyn, United States | ||
Venture capital is provided by Rich Products Ventures for food innovation. | richproductsventures.com | United States | ||
Early-stage venture capital investments are made in innovative startups. | 2014 | newstack.com | Chicago, United States | |
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Venture capital support is provided to seed and early-stage startups. | strive.vc | Minato City, Japan | ||
Early-stage tech investments are made in US-based companies. | serviceprovidercapital.com | Golden, United States |
Investor details for Tovala
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Tovala
47 people are tracked at Tovala (19 in leadership, 28 in team).
| Name | Role | Group |
|---|---|---|
David Rabie | Co-Founder & CEO | Leadership |
Matt Taube | VP of Finance | Leadership |
Brian Krall | Vp, Performance Marketing | Leadership |
Jason Punches | VP, Creative | Leadership |
Sabrina Zhu | Director, Oven Procurement | Leadership |
Taryn Aronson | CFO | Leadership |
Natalie Coleman | Chief People Officer | Leadership |
Brooke Carpenter | Sr Director, FSQA | Leadership |
Rachel Pentecost | Director Of Operations | Leadership |
Jill Balis | Chief Growth Officer | Leadership |
Rachel Commens McIps | Senior Director Of Procurement | Leadership |
Shauna Peete | Human Resources Business Partner | Leadership |
David Sharpe | Director Of Strategy | Leadership |
Jon Thornton | Director Of Software Engineering | Leadership |
Ben Barnes | Sr. Director, Continuous Improvement | Leadership |
Bryant Ross | Senior Director, Creative | Leadership |
Cen Qian | VP, Supply Chain | Leadership |
Nicole Pannell | Product Director, Oven And Packaging | Leadership |
Kevin Glennon | Director of Oven Engineering | Leadership |
Hayoung Kwon | Design Lead | Team |
27 more people are available in the full profile.
Complete people profiles for Tovala
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Tovala
Tovala has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tovala.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fresh meal delivery service is provided by Tovala. | goradish.com | Chicago, United States | 2015 | Nov 2017 | •••• |
Complete acquisition details for Tovala
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Timeline of Tovala
4 dated milestones of Tovala across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Tovala is founded.
- Funding First funding round of $70K.
- Acquisition Acquires Tovala.
- Funding Latest funding round, Series C, of $30.0M.
Competitors of Tovala
Tovala has 3 listed competitors in our database, 3 of them funded. They include Brava Home, Inductive Intelligence and Celcy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brava.com | 2015 | San Francisco, United States | $12M | Provider of smart oven | ||
| inductiveintelligence.com | 2017 | Grand Rapids, United States | $1M | Manufacturer of IoT-powered induction devices for kitchen appliances | ||
| celcy.com | 2021 | Baltimore, United States | $82,500 | Smart ovens with app control are provided by Celcy. |
Detailed competitors of Tovala
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Tovala
The website of Tovala (tovala.com) receives about 918.5K visits a month and ranks #65,800 among all websites worldwide, #1,933 in Restaurants and Delivery.
- Monthly visits918.5K
▲ 28.2% vs previous month
- Unique visitors355.3K
per month
- Global rank#65,800
among all websites
- Category rank#1,933
Food and Drink · Restaurants and Delivery
- Bounce rate41%
- Pages per visit3.7
- Average visit2 min 22 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Tovala. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cookunity.com | 100% | 3.9M | #14,788 | View details | |
tavolavino.com | tavolavino.com | 86% | #2,983,168 | – | |
| everytable.com | 80% | 50K | #477,858 | View details | |
tavolas.com | tavolas.com | 76% | #2,196,164 | – | |
| hellofresh.com | 71% | 12.1M | #9,186 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tovala
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Tovala (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Tovala
Complete news archive for Tovala
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Frequently Asked Questions about Tovala
Tovala was founded in 2015.
Tovala is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
David Rabie is the CEO of Tovala, as recorded in our data. They have also founded this company.
Tovala is a funded company, having raised a total of $61.9M across 9 funding rounds to date. The company's 1st funding round was a Grant of $70K, raised on May 2015.
Tovala was founded in 2015 in Chicago, United States, and operates in the smart kitchen appliance sector. Connected ovens are offered with features such as broiling, steaming, convection, microwave heating, toasting, scan-to-cook functionality, and integration with a mobile app available on Android and iOS. Subscription-based smart meals are also provided, which are automatically detected and cooked using preset cycles.
Tovala's top competitors include Brava Home, Inductive Intelligence and Celcy.
Tovala offers Tovala Smart Oven and Fresh Meals.
Tovala has made 1 acquisition, including Tovala.
Tovala has 27 investors. Key investors include OurCrowd, Seamless, The University of Chicago, Tyson Foods, and Finistere Ventures.
Tovala operates through Maestro Food Co.
The website of Tovala receives about 918 thousand visits a month and ranks #65,800 among all websites worldwide.