About Tracab
Tracab is a Media & Entertainment company based in Solna (Sweden) founded in 2003, and was acquired by Electronic Arts in February 2025. Digital tracking solutions for sports data and media are developed. Its focus areas include Consumer, Sports Tech, Sports Analytics and Performance Analytics.
Company details
Tracab develops and delivers digital tracking technology solutions for sports, creating real-time digital sports data and in turn converting the data into powerful content products for sports fans. Using image processing technology TRACAB is able to capture all movements in a sports arena in real-time. The captured data is packaged into different media products for different platforms such as broadband, broadcast, print and mobile. It is made available to the consumer both in real-time and in post-production. The company products include TCoach, an interactive system for analyzing a football match; TRACAB Offside Assistant, a non intrusive real-time referee support solution for offside calls; and TRACAB PanoramaCam, which offers a tool for commentators and directors. Its tracking technologies are used in various sports, including football, American football, basketball, tennis, and ice hockey.
- Headquarters Solna, Sweden
- Stage Acquired
- SectorsMedia & Entertainment
- Website tracab.com
- Social LinkedIn X
- Acquired by Electronic Arts (Feb 2025)
- Investors
- Acquired byElectronic Arts
(Feb 2025)
Investors in Tracab
Tracab has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Electronic Arts.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Video game developers focused on core games | 1982 | ea.com | Redwood City, United States |
Investor details for Tracab
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People of Tracab
1 people are tracked at Tracab (1 in leadership).
| Name | Role | Group |
|---|---|---|
Diego Martinez del Campo | Director Of Tracking Operations And Services | Leadership |
Complete people profiles for Tracab
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Timeline of Tracab
2 dated milestones of Tracab across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Tracab is founded.
- Exit Acquired by Electronic Arts.
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Frequently Asked Questions about Tracab
Tracab was founded in 2003.
Tracab is headquartered in Solna, Sweden.
Tracab develops and delivers digital tracking technology solutions for sports, creating real-time digital sports data and in turn converting the data into powerful content products for sports fans. Using image processing technology TRACAB is able to capture all movements in a sports arena in real-time. The captured data is packaged into different media products for different platforms such as broadband, broadcast, print and mobile. It is made available to the consumer both in real-time and in post-production. The company products include TCoach, an interactive system for analyzing a football match; TRACAB Offside Assistant, a non intrusive real-time referee support solution for offside calls; and TRACAB PanoramaCam, which offers a tool for commentators and directors. Its tracking technologies are used in various sports, including football, American football, basketball, tennis, and ice hockey.
Tracab has 1 investor. Key investors include Electronic Arts.
Yes. Tracab was acquired by Electronic Arts in February 2025.