Trackonomics

London, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By IMPACT
Affiliate marketing performance is tracked and campaigns are optimized.
Annual revenue - Latest available
Total funding $1.6M 1 rounds
Employees 3 Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Trackonomics

Trackonomics is a company based in London (United Kingdom) founded in 2014 was acquired by IMPACT in March 2021. Trackonomics has raised $1.6 million across 1 funding round from investors including Impact and 24 Haymarket. The company has 3 employees as of March 31, 2020. Trackonomics offers products and services including Affiliate Data Management, Link Automation, and Revenue Attribution. Trackonomics operates in a competitive market with competitors including Partnerize, Swaarm, GoaffPro, Profitshare and ThriveTracker, among others.

  • Headquarter London, United Kingdom
  • Employees 3 as on 31 Mar, 2020
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Trackonomics Limited
  • Date of Incorporation 28 Nov, 2012
  • Jurisdiction EDINBURGH, SCOTLAND
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $1.6 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1.6 M (USD), Seed

    Feb 01, 2019

  • Investors
    Impact

    & 1 more

  • Employee Count
    3

    as on Mar 31, 2020

  • Acquired by
    IMPACT

    (Mar 23, 2021)

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Products & Services of Trackonomics

Trackonomics offers a comprehensive portfolio of products and services, including Affiliate Data Management, Link Automation, and Revenue Attribution.

Product name locked
Category locked
Primary

Manages affiliate data to optimize publisher revenue streams

Product name locked
Category locked
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Automates affiliate link creation and tagging processes

Product name locked
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Attributes revenue to specific links and sources accurately

People of Trackonomics

Headcount 10-50
Employee Profiles 13
Employee Profiles
People
Leigh Huey
Technical Solutions Engineer
People
Brianna Shnirman
HR Associate And Office Manager
People
Konstantin Baibekov
Senior Data Engineer
People
Tomer Schilman
Patform manager

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Funding Insights of Trackonomics

Trackonomics has successfully raised a total of $1.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.6 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Trackonomics

Trackonomics has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Impact and 24 Haymarket.

All
Venture Fund
Investor Description Founded Year Domain Location
Tech focused VC firm investing in the UK
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Marketing intelligence and affiliate marketing solutions for businesses are provided.
Locked Locked Locked
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Investor details for Trackonomics

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Investments & Acquisitions by Trackonomics

Investments
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Investment portfolio details for Trackonomics

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Financial Statements - Trackonomics

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Detailed financials for Trackonomics

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Trackonomics Comparisons

Trackonomics Primary company
Description
Affiliate marketing performance is tracked and campaigns are...
Location
London, United Kingdom
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
3
As of 2020
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Peer comparison for Trackonomics

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Competitors of Trackonomics

Trackonomics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Partnerize, Swaarm, GoaffPro, Profitshare and ThriveTracker, among others.

Company Name Domain Founded year HQ Location Description
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SaaS-based partner management platform
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Cloud based platform offering performance marketing software
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Affiliate marketing platform for ecommerce stores, enabling commissions and referrals.
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Affiliate marketing platform is provided for tracking conversations and commissions.
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Performance Marketing tracking platform
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Detailed competitors of Trackonomics

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Latest news on Trackonomics

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Complete news archive for Trackonomics

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Frequently Asked Questions about Trackonomics

Trackonomics was founded in 2014 and raised its 1st funding round 5 years after it was founded.

Trackonomics is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Trackonomics is a funded company, having raised a total of $1.6M across 1 funding round to date.

As of Mar 31, 2020, the latest employee count at Trackonomics is 3.

Trackonomics was founded in 2014 in London, United Kingdom. An affiliate marketing and analytics platform is operated to monitor partner performance and manage campaigns across various platforms. Conversions are tracked to support sales improvements. Data consolidation, content discovery, forecasting tools, automated reporting, and link management are included among the features. Clients including Uber, BuzzFeed, and CNN are served in the sector.

Trackonomics's top competitors include Partnerize, GoaffPro and Profitshare.

Trackonomics offers Affiliate Data Management, Link Automation, and Revenue Attribution.

Trackonomics has 2 investors. Key investors include Impact, and 24 Haymarket.

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