About Trackonomics
Trackonomics is a Technology company based in London (United Kingdom) founded in 2014, and was acquired by IMPACT in March 2021. Affiliate marketing performance is tracked and campaigns are optimized. Trackonomics has raised $1.6 million across 1 funding round from investors including Impact and 24 Haymarket. The company has 3 employees. Its website trackonomics.net draws about 22 thousand monthly visits. Trackonomics offers products and services including Affiliate Data Management, Link Automation, and Revenue Attribution. Its focus areas include Enterprise Applications, MarketingTech, Affiliate Marketing and Affiliate Tracking. Its legal entity is TRACKONOMICS LIMITED.
Company details
Trackonomics was founded in 2014 in London, United Kingdom. An affiliate marketing and analytics platform is operated to monitor partner performance and manage campaigns across various platforms. Conversions are tracked to support sales improvements. Data consolidation, content discovery, forecasting tools, automated reporting, and link management are included among the features. Clients including Uber, BuzzFeed, and CNN are served in the sector.
- Headquarters London, United Kingdom
- Employees 3
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website trackonomics.net
- Social LinkedIn X Facebook
- Acquired by IMPACT (Mar 2021)
- Legal Name Trackonomics Limited
- Date of Incorporation 28 Nov, 2012
- Jurisdiction EDINBURGH, SCOTLAND
Products & Services of Trackonomics
Trackonomics offers a comprehensive portfolio of products and services, including Affiliate Data Management, Link Automation, and Revenue Attribution.
Manages affiliate data to optimize publisher revenue streams
Automates affiliate link creation and tagging processes
Attributes revenue to specific links and sources accurately
Funding Insights of Trackonomics
Trackonomics has successfully raised a total of $1.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.6 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.6M
- Total Rounds 1
- Last Round Seed — $1.6M
- First Round $1.6M
(Feb 2019)
- Investors Count 1
All 1 funding rounds of Trackonomics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $1.6M | Seed | – | 24 Haymarket | – |
2 investors in total: 2 institutional.
Investors in Trackonomics
Trackonomics has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Impact and 24 Haymarket.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in the UK | 24haymarket.com | London, United Kingdom | ||
Marketing intelligence and affiliate marketing solutions for businesses are provided. | 2008 | impact.com | Santa Barbara, United States |
Investor details for Trackonomics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Trackonomics
13 people are tracked at Trackonomics (2 in leadership, 11 in team); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Angus Morrison | Director | Leadership |
Aleia Glick | Senior Partner Success Manager | Leadership |
Leigh Huey | Technical Solutions Engineer | Team |
Brianna Shnirman | HR Associate And Office Manager | Team |
Konstantin Baibekov | Senior Data Engineer | Team |
Tomer Schilman | Patform manager | Team |
Imran Naqvi | Full Stack Engineer | Team |
Mohammad Umer | Full-stack Developer | Team |
Or Cohen | Developer | Team |
Samuel Chai | Senior Backend Engineer | Team |
Yair Shlomo | Full-stack Developer | Team |
Michael Atlas | Full Stack Developer | Team |
Nathaniel BERDA | Platform consultant and integration Lead | Team |
Complete people profiles for Trackonomics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Trackonomics
3 dated milestones of Trackonomics across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Trackonomics is founded.
- Funding First funding round of $1.6M.
- Exit Acquired by IMPACT.
Web traffic of Trackonomics
The website of Trackonomics (trackonomics.net) receives about 22.3K visits a month.
- Monthly visits22.3K
▲ 22.7% vs previous month
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Frequently Asked Questions about Trackonomics
Trackonomics was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Trackonomics is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Trackonomics is a funded company, having raised a total of $1.6M across 1 funding round to date. The company's 1st funding round was a Seed of $1.6M, raised on Feb 2019.
Trackonomics has 3 employees.
Trackonomics was founded in 2014 in London, United Kingdom. An affiliate marketing and analytics platform is operated to monitor partner performance and manage campaigns across various platforms. Conversions are tracked to support sales improvements. Data consolidation, content discovery, forecasting tools, automated reporting, and link management are included among the features. Clients including Uber, BuzzFeed, and CNN are served in the sector.
Trackonomics offers Affiliate Data Management, Link Automation, and Revenue Attribution.
Trackonomics has 2 investors. Key investors include Impact, and 24 Haymarket.
Trackonomics operates through Trackonomics Limited.
Yes. Trackonomics was acquired by IMPACT in March 2021.