About Trackonomics
Trackonomics is a company based in London (United Kingdom) founded in 2014 was acquired by IMPACT in March 2021.. Trackonomics has raised $1.6 million across 1 funding round from investors including Impact and 24 Haymarket. The company has 3 employees as of March 31, 2020. Trackonomics offers products and services including Affiliate Data Management, Link Automation, and Revenue Attribution. Trackonomics operates in a competitive market with competitors including Partnerize, Swaarm, GoaffPro, Profitshare and ThriveTracker, among others.
- Headquarter London, United Kingdom
- Employees 3 as on 31 Mar, 2020
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Trackonomics Limited
- Date of Incorporation 28 Nov, 2012
- Jurisdiction EDINBURGH, SCOTLAND
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Products & Services of Trackonomics
Trackonomics offers a comprehensive portfolio of products and services, including Affiliate Data Management, Link Automation, and Revenue Attribution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages affiliate data to optimize publisher revenue streams
Automates affiliate link creation and tagging processes
Attributes revenue to specific links and sources accurately
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Funding Insights of Trackonomics
Trackonomics has successfully raised a total of $1.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.6 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $1.6M
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First Round
First Round
(01 Feb 2019)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2019 | Amount | Seed - Trackonomics | Valuation | 24 Haymarket |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Trackonomics
Trackonomics has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Impact and 24 Haymarket. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech focused VC firm investing in the UK
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Founded Year | Domain | Location | |
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Marketing intelligence and affiliate marketing solutions for businesses are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Trackonomics
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Trackonomics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trackonomics Comparisons
Competitors of Trackonomics
Trackonomics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Partnerize, Swaarm, GoaffPro, Profitshare and ThriveTracker, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS-based partner management platform
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| domain | founded_year | HQ Location |
Cloud based platform offering performance marketing software
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| domain | founded_year | HQ Location |
Affiliate marketing platform for ecommerce stores, enabling commissions and referrals.
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| domain | founded_year | HQ Location |
Affiliate marketing platform is provided for tracking conversations and commissions.
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| domain | founded_year | HQ Location |
Performance Marketing tracking platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Trackonomics
When was Trackonomics founded?
Trackonomics was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Where is Trackonomics located?
Trackonomics is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Trackonomics a funded company?
Trackonomics is a funded company, having raised a total of $1.6M across 1 funding round to date. The company's 1st funding round was a Seed of $1.6M, raised on Feb 01, 2019.
How many employees does Trackonomics have?
As of Mar 31, 2020, the latest employee count at Trackonomics is 3.
What does Trackonomics do?
Trackonomics was founded in 2014 in London, United Kingdom. An affiliate marketing and analytics platform is operated to monitor partner performance and manage campaigns across various platforms. Conversions are tracked to support sales improvements. Data consolidation, content discovery, forecasting tools, automated reporting, and link management are included among the features. Clients including Uber, BuzzFeed, and CNN are served in the sector.
Who are the top competitors of Trackonomics?
Trackonomics's top competitors include Partnerize, GoaffPro and Profitshare.
What products or services does Trackonomics offer?
Trackonomics offers Affiliate Data Management, Link Automation, and Revenue Attribution.
Who are Trackonomics's investors?
Trackonomics has 2 investors. Key investors include Impact, and 24 Haymarket.