About Impact
Impact is a company based in Santa Barbara (United States) founded in 2008 by Per Pettersen, Todd Crawford, Wade Crang, and Roger Kjensrud.. Impact has raised $377 million across 12 funding rounds from investors including W Capital Partners, Providence Equity and Qatar Investment Authority. Impact has completed 8 acquisitions, including 5IQ, ACTIVATE and Affluent. Impact operates in a competitive market with competitors including Impartner, Zift Solutions, Allbound, Avangate and Reveal, among others.
- Headquarter Santa Barbara, United States
- Founders Per Pettersen, Todd Crawford, Wade Crang, Roger Kjensrud
- Stage Unicorn
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$377 M (USD)
in 12 rounds
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Latest Funding Round
$100 M (USD), Series D
May 16, 2022
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Investors
W Capital Partners
& 7 more
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Employee Count
Employee Count
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Investments & Acquisitions
5IQ
& 7 more
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Leadership Team
95 people
Sales and Marketing
67 people
Senior Team
27 people
Product Management Team
24 people
Customer Team
16 people
Software Development Team
15 people
Human Resources and Administration
10 people
Operations Team
9 people
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Funding Insights of Impact
Impact has successfully raised a total of $377M across 12 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 12
- Last Round Series D — $100.0M
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First Round
First Round
(21 Oct 2009)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2022 | Amount | Series D - Impact | Valuation |
investors |
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| Jul, 2021 | Amount | Series D - Impact | Valuation | Qatar Investment Authority |
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| Mar, 2019 | Amount | Series C - Impact | Valuation | PSG |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Impact
Impact has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include W Capital Partners, Providence Equity and Qatar Investment Authority. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment management firm which invests in direct secondary market
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Founded Year | Domain | Location | |
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Private equity investments in media, communications, education, and technology sectors.
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Founded Year | Domain | Location | |
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Capital and operational support are provided to growth-stage software companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Impact
Impact has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include 5IQ, ACTIVATE and Affluent. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Affluent is focused on providing affiliate marketing data solutions.
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2016 | ||||
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CRM platform for affiliate and influencer marketers
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2016 | ||||
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Affiliate data solutions are provided to businesses for publisher recruitment.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Impact
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Impact Comparisons
Competitors of Impact
Impact operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Impartner, Zift Solutions, Allbound, Avangate and Reveal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Partner relationship management and marketing automation are provided via platform.
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| domain | founded_year | HQ Location |
SaaS platform for enterprise channel sales management is offered.
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| domain | founded_year | HQ Location |
Channel sales automation platform is offered for partner management.
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| domain | founded_year | HQ Location |
eCommerce and channel sales management solution provider
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| domain | founded_year | HQ Location |
Tea-based drinks are developed and branded by Reveal.
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| domain | founded_year | HQ Location |
Sales management solutions are delivered via a cloud-based platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Impact
Frequently Asked Questions about Impact
When was Impact founded?
Impact was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Where is Impact located?
Impact is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
Who is the current CEO of Impact?
David Yovanno is the current CEO of Impact.
Is Impact a funded company?
Impact is a funded company, having raised a total of $377M across 12 funding rounds to date. The company's 1st funding round was a Series C of $75M, raised on Oct 21, 2009.
What does Impact do?
Founded in 2008 and based in Santa Barbara, United States, IMPACT operates in the marketing technology sector. An integrated suite of products is offered, encompassing marketing intelligence, ad fraud detection, partner relationship management, and affiliate marketing solutions. The platform is utilized to discover partners, negotiate payouts, engage and train affiliates, and track traffic across properties. Clients such as HSBC, Microsoft, and Uber are served.
Who are the top competitors of Impact?
How many acquisitions has Impact made?
Who are Impact's investors?
Impact has 8 investors. Key investors include W Capital Partners, Providence Equity, Qatar Investment Authority, PSG Equity, and Silversmith.
What is Impact's valuation?
The valuation of Impact is $1.5B as of Jul 2021.
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