About Impact
Impact is a company based in Santa Barbara (United States) founded in 2008 by Per Pettersen, Todd Crawford, Wade Crang, and Roger Kjensrud. Impact has raised $377 million across 12 funding rounds from investors including W Capital Partners, Providence Equity and Qatar Investment Authority. Impact has completed 8 acquisitions, including 5IQ, ACTIVATE and Affluent. Impact operates in a competitive market with competitors including Impartner, Zift Solutions, Allbound, Avangate and Reveal, among others.
- Headquarter Santa Barbara, United States
- Founders Per Pettersen, Todd Crawford, Wade Crang, Roger Kjensrud
- Stage Unicorn
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$377 M (USD)
in 12 rounds
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Latest Funding Round
$100 M (USD), Series D
May 16, 2022
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Investors
W Capital Partners
& 7 more
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Employee Count
Not available
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Investments & Acquisitions
5IQ
& 7 more
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People of Impact
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Leadership Team
95 people
Sales and Marketing
67 people
Senior Team
27 people
Product Management Team
24 people
Customer Team
16 people
Software Development Team
15 people
Human Resources and Administration
10 people
Operations Team
9 people
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Funding Insights of Impact
Impact has successfully raised a total of $377M across 12 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Impact
Impact has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include W Capital Partners, Providence Equity and Qatar Investment Authority.
| Investor | Description | Founded Year | Domain | Location |
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Investment management firm which invests in direct secondary market
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Private equity investments in media, communications, education, and technology sectors.
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Capital and operational support are provided to growth-stage software companies.
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Investor details for Impact
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Impact
Impact has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include 5IQ, ACTIVATE and Affluent.
Investment portfolio details for Impact
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Affluent is focused on providing affiliate marketing data solutions.
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CRM platform for affiliate and influencer marketers
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Locked | Locked | 2016 | Locked | |
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Affiliate data solutions are provided to businesses for publisher recruitment.
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Locked | Locked | 2014 | Locked |
Complete acquisition details for Impact
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Impact
Detailed financials for Impact
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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- Profit trends
- Statement rows
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Impact Comparisons
Peer comparison for Impact
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- Named peers
- Headcount comparison
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Competitors of Impact
Impact operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Impartner, Zift Solutions, Allbound, Avangate and Reveal, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Partner relationship management and marketing automation are provided via platform.
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SaaS platform for enterprise channel sales management is offered.
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Channel sales automation platform is offered for partner management.
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eCommerce and channel sales management solution provider
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Tea-based drinks are developed and branded by Reveal.
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Sales management solutions are delivered via a cloud-based platform.
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Detailed competitors of Impact
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Impact
Complete news archive for Impact
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Impact
Impact was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Impact is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
David Yovanno is the current CEO of Impact.
Impact is a funded company, having raised a total of $377M across 12 funding rounds to date.
Founded in 2008 and based in Santa Barbara, United States, IMPACT operates in the marketing technology sector. An integrated suite of products is offered, encompassing marketing intelligence, ad fraud detection, partner relationship management, and affiliate marketing solutions. The platform is utilized to discover partners, negotiate payouts, engage and train affiliates, and track traffic across properties. Clients such as HSBC, Microsoft, and Uber are served.
Impact has 8 investors. Key investors include W Capital Partners, Providence Equity, Qatar Investment Authority, PSG Equity, and Silversmith.
The valuation of Impact is $1.5B as of Jul 2021.