About Impact
Impact is a company based in Santa Barbara (United States) founded in 2008 by Per Pettersen, Todd Crawford, Wade Crang, and Roger Kjensrud. Impact has raised $377 million across 12 funding rounds from investors including W Capital Partners, Providence Equity and Qatar Investment Authority. Impact has completed 8 acquisitions, including 5IQ, ACTIVATE and Affluent. Impact operates in a competitive market with competitors including Impartner, Zift Solutions, Allbound, Avangate and Reveal, among others.
- Total Equity Funding$377M (USD)
in 12 rounds
- Latest Funding Round$100M (USD), Series D
May 2022
- InvestorsW Capital Partners
& 7 more
- Investments & Acquisitions5IQ
& 7 more
Apps and channels of Impact
Impact publishes 2 mobile apps with over 10K+ downloads; its YouTube channel impact․com has 2.79K subscribers and 30 videos.
Videos from Impact
The most watched videos on Impact's YouTube channel, impact․com (2.79K subscribers). Click a video to play it here.
More on impact․com.
Funding Insights of Impact
Impact has successfully raised a total of $377M across 12 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $377M
- Total Rounds 12
- Last Round Series D — $100M
- First Round $1M
(Oct 2009)
- Investors Count 8
Latest 10 of 12 funding rounds of Impact with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $100M | Series D | – | – | |
| Jul 2021 | $150M | Series D | $1.5B | Qatar Investment Authority | – |
| Mar 2019 | $75M | Series C | – | PSG | |
| Jun 2016 | $30M | Series B | – | Silversmith | – |
| Dec 2014 | $3.1M | Series A | – | – | – |
| Oct 2012 | $4M | Series A | – | – | |
| Sep 2012 | $4M | Series A | – | Estalea | – |
| Mar 2012 | $75,000 | Series A | – | – | – |
| Jan 2010 | $2.05M | Series C | – | – | – |
| Jan 2010 | $6M | Series A | – | Redpoint Ventures | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2021 | $1.5B | •••••••• |
Last known valuation $1.5B (Jul 2021). 8 investors in total: 8 institutional.
Investors in Impact
Impact has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include W Capital Partners, Providence Equity and Qatar Investment Authority.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management firm which invests in direct secondary market | 2001 | wcapgroup.com | New York, United States | |
Private equity investments in media, communications, education, and technology sectors. | – | provequity.com | - | |
Capital and operational support are provided to growth-stage software companies. | – | psgequity.com | Boston, United States | |
Venture capital firm investing in technology and healthcare sectors | – | silversmith.com | Boston, United States | |
A business acceleration model is focused on tech startups. | – | estalea.com | Santa Barbara, United States | |
Redpoint Ventures is engaged in venture capital investments. | – | redpoint.com | Woodside, United States | |
VC firm investing in the US | – | nctventures.com | Columbus, United States | |
A sovereign wealth fund backed by Qatar, managing investments and funds. | 2005 | qia.qa | Doha, Qatar |
Investor details for Impact
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Impact
338 people are tracked at Impact (97 in leadership, 12 in board & advisors, 229 in team).
| Name | Role | Group |
|---|---|---|
Per Pettersen | Co-Founder & Chief Strategy Officer | Leadership |
Todd Crawford | Co-Founder | Leadership |
Wade Crang | Co-Founder | Leadership |
Roger Kjensrud | Co-Founder & CTO | Leadership |
David Yovanno | CEO & Director | Leadership |
San Sareen | Regional Vice President | Leadership |
Beth Schmitt | Director, Publisher Development | Leadership |
Louise Nell | Senior Director Of Operations | Leadership |
Florian Gramshammer | Managing Director, EMEA | Leadership |
Avi Alfia | CTO, Trackonomics | Leadership |
Dirk Oberholster | Chief Productivity Officer ( Cpro ) | Leadership |
Ross Lloyd-Butler | Regional VP, Sales | Leadership |
Penelope Robertson | Associate Director, Social Marketing | Leadership |
Kat Cleveland | Customer Success Director | Leadership |
Ayaan Mohamud | Regional VP, Marketing, APAC | Leadership |
Michael Yu | Account Director | Leadership |
Lisa Riolo | VP, Strategic Partnerships & Co-Founder | Leadership |
Nathan Easom | Sales Director, East Coast | Leadership |
Karam Rai | Director | Leadership |
Max Ciccotosto | Chief Product Officer | Leadership |
318 more people are available in the full profile.
Complete people profiles for Impact
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Impact
Impact has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include 5IQ, ACTIVATE and Affluent.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Loyalty, referral, and rewards programs are managed via SaaSquatch software. | saasquatch.com | Victoria, Canada | 2013 | Sep 2023 | •••• | |
Brands are matched with publishers for custom story creation. | pressboardmedia.com | Vancouver, Canada | 2014 | Mar 2022 | •••• | |
Affluent is focused on providing affiliate marketing data solutions. | affluent.io | Nashville, United States | 2016 | Apr 2021 | •••• | |
Affiliate marketing performance is tracked and campaigns are optimized. | trackonomics.net | London, United Kingdom | 2014 | Mar 2021 | •••• | |
Social media platform for influencers | activate.social | New York, United States | 2007 | Aug 2020 | •••• | |
CRM platform for affiliate and influencer marketers | mediarails.com | Seattle, United States | 2016 | Sep 2018 | •••• | |
Affiliate data solutions are provided to businesses for publisher recruitment. | 5iq.com | Seattle, United States | 2014 | Aug 2016 | •••• | |
Online advertising fraud is detected via real-time visitor scoring. | forensiq.com | New York, United States | 2010 | Jun 2016 | •••• |
Complete acquisition details for Impact
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Impact
12 dated milestones of Impact across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Impact is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires Forensiq.
- Acquisition Acquires 5IQ.
- Acquisition Acquires Mediarails.
- Acquisition Acquires ACTIVATE.
- Acquisition Acquires Trackonomics.
- Acquisition Acquires Affluent.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Pressboard.
- Funding Latest funding round, Series D, of $100.0M.
- Acquisition Acquires SaaSquatch.
Competitors of Impact
Impact operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Impartner, Zift Solutions, Allbound, Avangate and Reveal, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| impartner.com | 1997 | South Jordan, United States | $179.97M | 135 | Partner relationship management and marketing automation are provided via platform. | |
| ziftsolutions.com | 2006 | Jersey, United States | $108.3M | 63 | SaaS platform for enterprise channel sales management is offered. | |
| allbound.com | 2014 | Phoenix, United States | $8.98M | 44 | Channel sales automation platform is offered for partner management. | |
| avangate.com | 2006 | Redwood, United States | $7.5M | 3 | eCommerce and channel sales management solution provider | |
| drinkreveal.com | 2019 | Philadelphia, United States | – | – | Tea-based drinks are developed and branded by Reveal. | |
| partnersuccess.co.jp | 2019 | Meguro, Japan | $2.73M | – | Sales management solutions are delivered via a cloud-based platform. | |
| partnertap.com | 2016 | Seattle, United States | $9.68M | – | PartnerTap is recognized as a leading enterprise ecosystem platform. | |
| partnered.com | 2012 | San Francisco, United States | $948,400 | – | Brands and startups are connected through a cloud-based B2B platform. | |
| pronto.io | 2018 | Lehi, United States | $14.23M | – | A communication platform is provided for seamless real-time connections. |
Detailed competitors of Impact
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Impact
The website of Impact (impact.com) receives about 1.9M visits a month and ranks #19,627 among all websites worldwide, #521 in Online Marketing.
- Monthly visits1.9M
▼ 2.3% vs previous month
- Unique visitors619.5K
per month
- Global rank#19,627
among all websites
- Category rank#521
Business and Consumer Services · Online Marketing
- Bounce rate26%
- Pages per visit7.9
- Average visit4 min 14 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with Impact. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| semrush.com | 100% | 11.5M | #4,220 | View details | |
| linktr.ee | 96% | 205.6M | #263 | View details | |
clickbank.com | clickbank.com | 96% | – | #32,407 | – |
| everflow.io | 93% | 89.5K | #442,192 | View details | |
| hubspot.com | 90% | 38.1M | #812 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Impact
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Impact
Complete news archive for Impact
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Impact
10 companies that operate in the same segment as Impact (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about Impact
Impact was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Impact is headquartered in Santa Barbara, United States. It is registered at Santa Barbara, California, United States.
David Yovanno is the current CEO of Impact.
Impact is a funded company, having raised a total of $377M across 12 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Oct 2009.
Founded in 2008 and based in Santa Barbara, United States, IMPACT operates in the marketing technology sector. An integrated suite of products is offered, encompassing marketing intelligence, ad fraud detection, partner relationship management, and affiliate marketing solutions. The platform is utilized to discover partners, negotiate payouts, engage and train affiliates, and track traffic across properties. Clients such as HSBC, Microsoft, and Uber are served.
Impact has 8 investors. Key investors include W Capital Partners, Providence Equity, Qatar Investment Authority, PSG Equity, and Silversmith.
The valuation of Impact is $1.5B as of Jul 2021.
Yes. Impact publishes impact.com and 1 more app, with over 10,000 downloads.
The website of Impact receives about 1.9 million visits a month and ranks #19,627 among all websites worldwide.