About Tracksuit
Tracksuit is a company based in Auckland (New Zealand) founded in 2021. Tracksuit has raised $43.5 million across 3 funding rounds from investors including Ascential, Altos Ventures Management and Footwork. Tracksuit has completed 1 acquisition, including UseHall. Tracksuit offers products and services including Brand Tracking Dashboard and Surveying Service. Tracksuit operates in a competitive market with competitors including Launchmetrics, SoundCommerce, ChannelSight, Omnivio and Vizit, among others.
- Headquarter Auckland, New Zealand
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Sectors
TechnologyRetail
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Phone
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Website
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- Legal Name Tracksuit Limited
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Products & Services of Tracksuit
Tracksuit offers a comprehensive portfolio of products and services, including Brand Tracking Dashboard and Surveying Service.
Platform for monitoring brand health via surveys and insights.
Tool for gathering global consumer data on brand performance.
People of Tracksuit
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Leadership Team
16 people
Sales and Marketing
14 people
Brand Team
10 people
Software Development Team
9 people
Data Analysis and Operations Team
8 people
Product Management Team
7 people
Senior Team
7 people
Insights Team
6 people
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Funding Insights of Tracksuit
Tracksuit has successfully raised a total of $43.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Tracksuit
Tracksuit has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Ascential, Altos Ventures Management and Footwork.
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Early-stage venture capital investments are provided by Footwork.
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PE fund focused on high growth companies of New Zealand
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Investor details for Tracksuit
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Investments & Acquisitions by Tracksuit
Tracksuit has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include UseHall.
Investment portfolio details for Tracksuit
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Customer community platform software solutions for businesses
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Complete acquisition details for Tracksuit
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Financial Statements - Tracksuit
Detailed financials for Tracksuit
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Tracksuit Comparisons
Peer comparison for Tracksuit
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Competitors of Tracksuit
Tracksuit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Launchmetrics, SoundCommerce, ChannelSight, Omnivio and Vizit, among others.
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Provider of Brand Performance Solutions
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Cloud-based customer data management and analytics platform is utilized.
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Cloud-based marketing solutions for eCommerce are provided by ChannelSight.
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SaaS-based supply chain management solutions for the e-commerce and retail industry
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AI-based visual brand performance analytics platform
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Detailed competitors of Tracksuit
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Latest news on Tracksuit
Complete news archive for Tracksuit
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Frequently Asked Questions about Tracksuit
Tracksuit was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Tracksuit is headquartered in Auckland, New Zealand.
Tracksuit is a funded company, having raised a total of $43.5M across 3 funding rounds to date.
Tracksuit was founded in 2021 in Auckland, New Zealand. Analytical solutions tailored to the healthcare industry are offered by the company. A real-time tool for managing marketing and business insights has been developed, incorporating market survey analysis, industry benchmarks, and integrated dashboards. Operations focus on delivering data-driven features to support sector-specific decision-making.
Tracksuit's top competitors include ChannelSight, Launchmetrics and Omnivio.
Tracksuit offers Brand Tracking Dashboard and Surveying Service.
Tracksuit has made 1 acquisition, including UseHall.
Tracksuit has 11 investors. Key investors include Ascential, Altos Ventures Management, Footwork, Tim Brown, and Bree Johnson.