About Tracksuit
Tracksuit is a company based in Auckland (New Zealand) founded in 2021. Tracksuit has raised $43.5 million across 3 funding rounds from investors including Ascential, Altos Ventures Management and Footwork. Tracksuit has completed 1 acquisition, including UseHall. Tracksuit offers products and services including Brand Tracking Dashboard and Surveying Service. Tracksuit operates in a competitive market with competitors including Launchmetrics, SoundCommerce, ChannelSight, Omnivio and Vizit, among others.
- Headquarter Auckland, New Zealand
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Marketing and Advertising
- Website gotracksuit.com/us
- Social LinkedIn Facebook Instagram
- Legal Name Tracksuit Limited
Products & Services of Tracksuit
Tracksuit offers a comprehensive portfolio of products and services, including Brand Tracking Dashboard and Surveying Service.
Platform for monitoring brand health via surveys and insights.
Tool for gathering global consumer data on brand performance.
Funding Insights of Tracksuit
Tracksuit has successfully raised a total of $43.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.5M
- Total Rounds 3
- Last Round Series B — $25M
- First Round $4.92M
(Feb 2023)
- Investors Count 11
All 3 funding rounds of Tracksuit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $25M | Series B | – | VMG Partners | |
| Feb 2024 | $13.58M | Series A | – | Altos Ventures Management | |
| Feb 2023 | $4.92M | Seed | – | Blackbird Ventures |
11 investors in total: 7 institutional and 4 angel.
Investors in Tracksuit
Tracksuit has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Ascential, Altos Ventures Management and Footwork.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage companies are funded by this venture capital firm. | – | altos.vc | Menlo Park, United States | |
Early-stage venture capital investments are provided by Footwork. | 2021 | footwork.vc | San Francisco, United States | |
PE fund focused on high growth companies of New Zealand | – | icehouseventures.co.nz | Auckland, New Zealand | |
Venture capital firm investing in early stage startups | – | shasta.vc | Portola Valley, United States | |
Investments are made in seed, early, and later-stage tech companies. | – | blackbird.vc | Surry Hills, Australia | |
Multi-sector company acquisitions are managed by VMG Partners. | – | vmgpartners.com | San Francisco, United States | |
Ascential is integrated into Informa Group for B2B events. | 1947 | ascential.com | London, United Kingdom | |
TB Tim Brown | - | – | unknown_2187f540f1dd4d89b | - |
BJ Bree Johnson | Indian angel investor focusing on early-stage startups in tech and innovation. | – | unknown_7e91b59470b54e698 | - |
LR Lenny Rachitsky | Angel investor, newsletter author, ex-Airbnb product lead, startup advisor | – | unknown_047f1925c46f42909 | - |
Investor details for Tracksuit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Tracksuit
117 people are tracked at Tracksuit (19 in leadership, 98 in team).
| Name | Role | Group |
|---|---|---|
Gemma | Partner Manager | Leadership |
Julia Morgan | Senior Agency Partner Manager | Leadership |
James Murray | Acquisition Partner Manager | Leadership |
Joe Carter | Senior Agency Partner Manager | Leadership |
Tyson Lloyd | Head of Strategic Partnerships | Leadership |
Sam Brough | Partner Marketing Manager | Leadership |
Jasper Skinner | Partner Manager | Leadership |
Luke Amundson | Head of Sales ANZ | Leadership |
Isaac Cercke | Partner Manager | Leadership |
Luke Pearson | Head of Research | Leadership |
Caitlin Filmer | Head of Customer | Leadership |
Hannah | Partner Manager AU/NZ | Leadership |
Matt Herbert | Co-Founder & Co-CEO | Leadership |
Connor Archbold | Cofounder & Co-CEO | Leadership |
Georgia Devereux | Commercial Director | Leadership |
Mikayla Hopkins | Head of Marketing | Leadership |
Stuart Donald | Head of Engineering | Leadership |
Harry Flett | Head of Producct | Leadership |
Dan Danilov | Chief of Staff | Leadership |
Andy Strain | Insights Lead (AU/NZ) | Team |
97 more people are available in the full profile.
Complete people profiles for Tracksuit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Tracksuit
Tracksuit has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include UseHall.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer community platform software solutions for businesses | usehall.com | Sydney, Australia | 2023 | Jul 2026 | •••• |
Complete acquisition details for Tracksuit
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Exports
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Timeline of Tracksuit
4 dated milestones of Tracksuit across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Tracksuit is founded.
- Funding First funding round of $4.9M.
- Funding Latest funding round, Series B, of $25.0M.
- Acquisition Acquires UseHall.
Competitors of Tracksuit
Tracksuit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Launchmetrics, SoundCommerce, ChannelSight, Omnivio and Vizit, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| launchmetrics.com | 2006 | New York, United States | $58.76M | – | Provider of Brand Performance Solutions | |
| soundcommerce.com | 2002 | Seattle, United States | $44.25M | 21 | Cloud-based customer data management and analytics platform is utilized. | |
| channelsight.com | 2013 | Dublin, Ireland | $13.77M | – | Cloud-based marketing solutions for eCommerce are provided by ChannelSight. | |
| omnivio.io | 2021 | Noida, India | $1.96M | 20 | SaaS-based supply chain management solutions for the e-commerce and retail industry | |
| vizit.com | 2014 | Boston, United States | $35M | 8 | AI-based visual brand performance analytics platform | |
| efundamentals.com | 2016 | Edinburgh, United Kingdom | $6.87M | – | Digital shelf analytics are delivered for eCommerce brand owners. | |
| getklar.com | 2020 | Munich, Germany | $2.52M | – | eCommerce solutions are provided for online businesses by Klar. | |
| swiftline.com | 2021 | New York, United States | $12M | – | Software suite solutions for e-commerce sellers' optimization are provided. | |
| gradient.io | 2018 | Seattle, United States | $3.5M | 2 | Provider of analytics solutions for the eCommerce industry |
Detailed competitors of Tracksuit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Tracksuit
The website of Tracksuit (gotracksuit.com) receives about 45.9K visits a month and ranks #586,829 among all websites worldwide, #2,601 in Marketing and Advertising.
- Monthly visits45.9K
▲ 9.3% vs previous month
- Unique visitors17.9K
per month
- Global rank#586,829
among all websites
- Category rank#2,601
Business and Consumer Services · Marketing and Advertising
- Bounce rate40%
- Pages per visit3.8
- Average visit41 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Tracksuit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| newtonx.com | 100% | 204.7K | #293,894 | View details | |
| breef.com | 96% | 39.9K | #543,390 | View details | |
theresearchagency.com | theresearchagency.com | 94% | – | #564,331 | – |
therebooting.com | therebooting.com | 93% | – | #2,231,726 | – |
| insightplatforms.com | 93% | – | #334,410 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Tracksuit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Tracksuit
Complete news archive for Tracksuit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Tracksuit
10 companies that operate in the same segment as Tracksuit (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about Tracksuit
Tracksuit was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Tracksuit is headquartered in Auckland, New Zealand.
Tracksuit is a funded company, having raised a total of $43.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4.92M, raised on Feb 2023.
Tracksuit was founded in 2021 in Auckland, New Zealand. Analytical solutions tailored to the healthcare industry are offered by the company. A real-time tool for managing marketing and business insights has been developed, incorporating market survey analysis, industry benchmarks, and integrated dashboards. Operations focus on delivering data-driven features to support sector-specific decision-making.
Tracksuit's top competitors include ChannelSight, Launchmetrics and Omnivio.
Tracksuit offers Brand Tracking Dashboard and Surveying Service.
Tracksuit has made 1 acquisition, including UseHall.
Tracksuit has 11 investors. Key investors include Ascential, Altos Ventures Management, Footwork, Tim Brown, and Bree Johnson.
Tracksuit operates through Tracksuit Limited.