About Tracksuit
Tracksuit is a company based in Auckland (New Zealand) founded in 2021.. Tracksuit has raised $43.5 million across 3 funding rounds from investors including Ascential, Altos Ventures Management and Footwork. Tracksuit offers products and services including Brand Tracking Dashboard and Surveying Service. Tracksuit operates in a competitive market with competitors including Launchmetrics, SoundCommerce, ChannelSight, Omnivio and Vizit, among others.
- Headquarter Auckland, New Zealand
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Tracksuit Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$43.5 M (USD)
in 3 rounds
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Latest Funding Round
$25 M (USD), Series B
Jun 11, 2025
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Investors
Ascential
& 10 more
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Employee Count
Employee Count
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Products & Services of Tracksuit
Tracksuit offers a comprehensive portfolio of products and services, including Brand Tracking Dashboard and Surveying Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for monitoring brand health via surveys and insights.
Tool for gathering global consumer data on brand performance.
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Leadership Team
16 people
Sales and Marketing
14 people
Brand Team
10 people
Software Development Team
9 people
Data Analysis and Operations Team
8 people
Product Management Team
7 people
Senior Team
7 people
Insights Team
6 people
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Funding Insights of Tracksuit
Tracksuit has successfully raised a total of $43.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $25.0M
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First Round
First Round
(13 Feb 2023)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Series B - Tracksuit | Valuation | VMG Partners | |
| Feb, 2024 | Amount | Series A - Tracksuit | Valuation | Altos Ventures Management | |
| Feb, 2023 | Amount | Seed - Tracksuit | Valuation | Blackbird Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tracksuit
Tracksuit has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Ascential, Altos Ventures Management and Footwork. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage companies are funded by this venture capital firm.
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are provided by Footwork.
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Founded Year | Domain | Location | |
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PE fund focused on high growth companies of New Zealand
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tracksuit
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tracksuit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tracksuit Comparisons
Competitors of Tracksuit
Tracksuit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Launchmetrics, SoundCommerce, ChannelSight, Omnivio and Vizit, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of Brand Performance Solutions
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| domain | founded_year | HQ Location |
Cloud-based customer data management and analytics platform is utilized.
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| domain | founded_year | HQ Location |
Cloud-based marketing solutions for eCommerce are provided by ChannelSight.
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| domain | founded_year | HQ Location |
SaaS-based supply chain management solutions for the e-commerce and retail industry
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| domain | founded_year | HQ Location |
AI-based visual brand performance analytics platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tracksuit
Frequently Asked Questions about Tracksuit
When was Tracksuit founded?
Tracksuit was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Where is Tracksuit located?
Tracksuit is headquartered in Auckland, New Zealand.
Is Tracksuit a funded company?
Tracksuit is a funded company, having raised a total of $43.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4.92M, raised on Feb 13, 2023.
What does Tracksuit do?
Tracksuit was founded in 2021 in Auckland, New Zealand. Analytical solutions tailored to the healthcare industry are offered by the company. A real-time tool for managing marketing and business insights has been developed, incorporating market survey analysis, industry benchmarks, and integrated dashboards. Operations focus on delivering data-driven features to support sector-specific decision-making.
Who are the top competitors of Tracksuit?
Tracksuit's top competitors include ChannelSight, Launchmetrics and Omnivio.
What products or services does Tracksuit offer?
Tracksuit offers Brand Tracking Dashboard and Surveying Service.
Who are Tracksuit's investors?
Tracksuit has 11 investors. Key investors include Ascential, Altos Ventures Management, Footwork, Tim Brown, and Bree Johnson.