About Traction Ag
Traction Ag is an Agriculture company based in Auburn (United States) founded in 2020. Farm data management software solutions are provided for agriculture. It operates on a SaaS (Software-as-a-Service) and AgriTech Models model. Traction Ag has raised $20.01 million across 4 funding rounds from investors including Plymouth Growth, Hageman Group and Allos Ventures. Traction Ag has completed 1 acquisition, including Granular. Its chief executive, as recorded, is Dustin Sapp. Its website tractionag.com draws about 12 thousand monthly visits. Traction Ag offers products and services including Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes. Its focus areas include Technology, Software, Agricultural Software and Farm Management. Its legal entity is Traction Ag Inc. Its competitors include Conservis, Granular and Barn2Door; 3 of its 3 listed competitors have raised funding.
Company details
Farm accounting software is provided by Traction Ag, focusing on financial management for farmers. Solutions are tailored specifically for agricultural needs, distinguishing between crop year and calendar year bookkeeping. Real-time data tracking for profitability by acre, field, or bushel is enabled. Stress-free tax reporting with Schedule F and 1099 generation is supported. Integrations with platforms like John Deere Operations Center and Climate FieldView are offered to automate field records and finances. The company serves family farms and corporate farms, emphasizing strong financial management to build lasting legacies in the agricultural sector.
- Total Equity Funding$20.01M (USD)
in 4 rounds
- Latest Funding Round$2M (USD), Series A
Jan 2026
- InvestorsPlymouth Growth
& 4 more
- Investments & Acquisitions
Products & Services of Traction Ag
Traction Ag offers a comprehensive portfolio of products and services, including Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes.
Farm accounting software is provided for financial management.
Integration services are offered for farm data automation.
Payroll and tax solutions are tailored for farms.
Apps and channels of Traction Ag
its YouTube channel Traction Ag has 317 subscribers and 30 videos.
Videos from Traction Ag
The most watched videos on Traction Ag's YouTube channel, Traction Ag (317 subscribers). Click a video to play it here.
More on Traction Ag.
Funding Insights of Traction Ag
Traction Ag has successfully raised a total of $20.01M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.01M
- Total Rounds 4
- Last Round Series A — $2M
- First Round $3.5M
(Sep 2022)
- Investors Count 5
All 4 funding rounds of Traction Ag with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | $2M | Series A | – | – | – |
| Apr 2024 | $11M | Series A | – | Cooperative Ventures | |
| Sep 2023 | $3.51M | Seed | – | – | – |
| Sep 2022 | $3.5M | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Traction Ag
Traction Ag has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Plymouth Growth, Hageman Group and Allos Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| hagemangroup.com | ||||
Venture capital is provided to high-potential tech companies in the Midwest. | allosventures.com | Cincinnati, United States | ||
Early-stage investments are made in diverse sectors by the firm. | elevateventures.com | Indianapolis, United States | ||
Growth stage tech & offline focused VC firm funding companies in the US | 2003 | plymouthgp.com | Ann Arbor, United States | |
Invests in ag tech startups focusing on crop production and sustainability. | 2021 | cooperativeventuresllc.com | Miami, United States |
Investor details for Traction Ag
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Traction Ag
18 people are tracked at Traction Ag (11 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Dustin Sapp | CEO | Leadership |
Hannah Everetts | Director Of Sales | Leadership |
Aaron Hunt | Head Of Product | Leadership |
Ian Harley | Co-Founder & CEO | Leadership |
Brian Stark | Co-founder And Product Marketing Director | Leadership |
R. Scott Nusbaum | Product Director and Co-Founder | Leadership |
Miranda Nicholson | Senior Vice President Human Resources | Leadership |
Dani Stiles | Chief Financial Officer | Leadership |
Chris Wilde | Director Of Partnerships | Leadership |
Craig Carroll | Director Of Marketing | Leadership |
Jeff Johns | VP Of Engineering | Leadership |
Corey Eppelmann | Sales Account Manager | Team |
Johnny Harley | Revenue Operations Manager | Team |
Chelsea Clark | Sales and Success Account Manager | Team |
Shauna Ingram | QA Manager | Team |
Bailey Brown | Sales Account Manager, Team Lead | Team |
Jesse Nauman | Software Engineer | Team |
Julie Phillips | Sr. Revenue Operations Manager | Team |
Complete people profiles for Traction Ag
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Traction Ag
Traction Ag has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Granular.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
SaaS-based farm management software is provided for agricultural data analysis. | granular.ag | San Francisco, United States | 2009 | Nov 2022 | •••• |
Complete acquisition details for Traction Ag
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Traction Ag
4 dated milestones of Traction Ag across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Traction Ag is founded.
- Funding First funding round of $3.5M.
- Acquisition Acquires Granular.
- Funding Latest funding round, Series A, of $2.0M.
Competitors of Traction Ag
Traction Ag has 3 listed competitors in our database, 3 of them funded. They include Conservis, Granular and Barn2Door.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| conservis.ag | 2009 | Minneapolis, United States | $50.3M | 54 | Cloud-based farm management solutions are developed and offered. | |
| granular.ag | 2009 | San Francisco, United States | $48.81M | 61 | SaaS-based farm management software is provided for agricultural data analysis. | |
| barn2door.com | 2015 | Seattle, United States | $13.88M | Meats are retailed online and farm management solutions are provided. |
Detailed competitors of Traction Ag
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Traction Ag
The website of Traction Ag (tractionag.com) receives about 12.3K visits a month.
- Monthly visits12.3K
▼ 32% vs previous month
Websites whose visitors overlap most with Traction Ag. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| farmraise.com | 100% | 51.8K | #655,743 | View details | |
| agrierp.com | 93% | #2,638,950 | View details | ||
| conservis.ag | 72% | View details |
Top companies in Crop Tech & Equipment
3 companies that operate in the same segment as Traction Ag (Crop Tech & Equipment) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of plant-based food ingredients | 2012 | St. Louis, Missouri, United States | USD 406.99 M | USD 470 M | ||
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | 73 | ||
Provider of farmers networking platform | 2014 | San Carlos, California, United States | USD 981.09 M | 808 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Traction Ag
Complete news archive for Traction Ag
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Traction Ag
Traction Ag was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Traction Ag is headquartered in Auburn, United States. It is registered at Auburn, Alabama, United States.
Dustin Sapp is the CEO of Traction Ag, as recorded in our data.
Traction Ag is a funded company, having raised a total of $20.01M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Sep 2022.
Farm accounting software is provided by Traction Ag, focusing on financial management for farmers. Solutions are tailored specifically for agricultural needs, distinguishing between crop year and calendar year bookkeeping. Real-time data tracking for profitability by acre, field, or bushel is enabled. Stress-free tax reporting with Schedule F and 1099 generation is supported. Integrations with platforms like John Deere Operations Center and Climate FieldView are offered to automate field records and finances. The company serves family farms and corporate farms, emphasizing strong financial management to build lasting legacies in the agricultural sector.
Traction Ag offers Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes.
Traction Ag has made 1 acquisition, including Granular.
Traction Ag has 5 investors. Key investors include Plymouth Growth, Hageman Group, Allos Ventures, Elevate Ventures, and Cooperative Ventures.
Traction Ag operates through Traction Ag Inc..