About Traction Ag
Traction Ag is a company based in Auburn (United States) founded in 2020. It operates as a SaaS (Software-as-a-Service) and AgriTech Models. Traction Ag has raised $20.01 million across 4 funding rounds from investors including Plymouth Growth, Hageman Group and Allos Ventures. Traction Ag has completed 1 acquisition, including Granular. Traction Ag offers products and services including Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes. Traction Ag operates in a competitive market with competitors including Semios, CropIn, xFarm, CropX and Conservis, among others.
- Headquarter Auburn, United States
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Sectors
Agriculture
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Phone
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Website
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Social
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- Legal Name Traction Ag Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$20.01 M (USD)
in 4 rounds
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Latest Funding Round
$2 M (USD), Series A
Jan 30, 2026
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Investors
Plymouth Growth
& 4 more
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Employee Count
Not available
- Investments & Acquisitions
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Products & Services of Traction Ag
Traction Ag offers a comprehensive portfolio of products and services, including Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes.
Farm accounting software is provided for financial management.
Integration services are offered for farm data automation.
Payroll and tax solutions are tailored for farms.
People of Traction Ag
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Funding Insights of Traction Ag
Traction Ag has successfully raised a total of $20.01M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Traction Ag
Traction Ag has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Plymouth Growth, Hageman Group and Allos Ventures.
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Venture capital is provided to high-potential tech companies in the Midwest.
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Early-stage investments are made in diverse sectors by the firm.
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Investor details for Traction Ag
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Investments & Acquisitions by Traction Ag
Traction Ag has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Granular.
Investment portfolio details for Traction Ag
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SaaS-based farm management software is provided for agricultural data analysis.
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Complete acquisition details for Traction Ag
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Financial Statements - Traction Ag
Detailed financials for Traction Ag
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Traction Ag Comparisons
Peer comparison for Traction Ag
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Competitors of Traction Ag
Traction Ag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Semios, CropIn, xFarm, CropX and Conservis, among others.
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Data and analytics are delivered for precision crop management.
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Provider of farm management software solutions utilizing artificial intelligence and earth observation technology for improved crop productivity and decision-making
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Farm management solutions are delivered via an IoT-sensor platform.
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Provider of wireless sensors for soil moisture monitoring
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Cloud-based farm management solutions are developed and offered.
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SaaS-based farm management software is provided for agricultural data analysis.
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Detailed competitors of Traction Ag
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Latest news on Traction Ag
Complete news archive for Traction Ag
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Frequently Asked Questions about Traction Ag
Traction Ag was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Traction Ag is headquartered in Auburn, United States. It is registered at Auburn, Alabama, United States.
Dustin Sapp is the current CEO of Traction Ag.
Traction Ag is a funded company, having raised a total of $20.01M across 4 funding rounds to date.
Farm accounting software is provided by Traction Ag, focusing on financial management for farmers. Solutions are tailored specifically for agricultural needs, distinguishing between crop year and calendar year bookkeeping. Real-time data tracking for profitability by acre, field, or bushel is enabled. Stress-free tax reporting with Schedule F and 1099 generation is supported. Integrations with platforms like John Deere Operations Center and Climate FieldView are offered to automate field records and finances. The company serves family farms and corporate farms, emphasizing strong financial management to build lasting legacies in the agricultural sector.
Traction Ag offers Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes.
Traction Ag has made 1 acquisition, including Granular.
Traction Ag has 5 investors. Key investors include Plymouth Growth, Hageman Group, Allos Ventures, Elevate Ventures, and Cooperative Ventures.