Granular

San Francisco, United States Founded: 2009 • Age: 17 yrs Acquired By Traction
SaaS-based farm management software is provided for agricultural data analysis.
Annual revenue - Latest available
Total funding $48.8M 5 rounds
Employees 61 Tracked headcount
Investors 9 Known backers
Products 1 Services tracked
Competitors 11 Brand Intelligence

About Granular

Granular is a company based in San Francisco (United States) founded in 2009 was acquired by Traction in November 2022. It operates as a AgriTech Models. Granular has raised $48.81 million across 5 funding rounds from investors including DuPont, Khosla Ventures and Traction Ag. The company has 61 employees as of December 31, 2022. Granular has completed 1 acquisition, including AcreValue. Granular offers products and services including Granular App. Granular operates in a competitive market with competitors including xFarm, CropX, CropIn, Arable and Conservis, among others.

  • Headquarter San Francisco, United States
  • Employees 61 as on 31 Dec, 2022
  • Sectors
    Agriculture
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Granular, Inc.
Operational Areas
Agriculture → Agricultural Technology & Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $48.81 M (USD)

    in 5 rounds

  • Latest Funding Round
    $21.06 M (USD), Series B

    Sep 09, 2015

  • Investors
    DuPont

    & 8 more

  • Employee Count
    61

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    Traction

    & 1 more

    (Nov 10, 2022)

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Products & Services of Granular

Granular offers a comprehensive portfolio of products and services, including Granular App.

Product name locked
Category locked
Primary

Agricultural app designed for farm management and support.

People of Granular

Headcount 10000+
Employee Profiles 409
Board Members and Advisors 12
Employee Profiles
People
Jen Klaiber
Research Scientist
People
Angelina Jones
R&d Lab Support Coordinator
People
Alexander Bykov
Field Scientist In Agrocenter
People
Francisco Salzedo
Country Project Manager

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Board Members and Advisors
people
Nayaki Nayyar
Board Member
people
Karen H. Grimes
Director
people
Kerry J. Preete
Director

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Funding Insights of Granular

Granular has successfully raised a total of $48.81M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $21.06 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Granular

Granular has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include DuPont, Khosla Ventures and Traction Ag.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on multiple sectors
Locked Locked Locked
VC firm that does early stage investments in the US
Locked Locked Locked
Corporate backed venture capital fund investing in multiple sectors
Locked Locked Locked
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Investor details for Granular

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Granular

Granular has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AcreValue.

Investments
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Investment portfolio details for Granular

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Farmland value and productivity analytics are delivered through a platform.
Locked Locked 2015 Locked
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Complete acquisition details for Granular

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  • Acquired stakes
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  • Domains and locations

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Financial Statements - Granular

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Detailed financials for Granular

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Granular Comparisons

Granular Primary company
Description
SaaS-based farm management software is provided for agricult...
Location
San Francisco, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
61
As of 2022
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Peer comparison for Granular

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Granular

Granular operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as xFarm, CropX, CropIn, Arable and Conservis, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Farm management solutions are delivered via an IoT-sensor platform.
Locked Locked Locked
Provider of wireless sensors for soil moisture monitoring
Locked Locked Locked
Provider of farm management software solutions utilizing artificial intelligence and earth observation technology for improved crop productivity and decision-making
Locked Locked Locked
IoT-based farm monitoring and crop management solutions are provided.
Locked Locked Locked
Cloud-based farm management solutions are developed and offered.
Locked Locked Locked
Data and analytics are delivered for precision crop management.
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Detailed competitors of Granular

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  • Domains and locations
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Latest news on Granular

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Complete news archive for Granular

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about Granular

Granular was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Granular is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Granular is a funded company, having raised a total of $48.81M across 5 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Granular is 61.

Granular is engaged in providing technology solutions for the agricultural sector. The company offers a digital platform to support farm management and operational efficiency. Services are tailored to meet the needs of modern farmers, ensuring data-driven decision-making. The focus is placed on enhancing productivity through innovative tools and customer support.

Granular's top competitors include CropIn, xFarm and CropX.

Granular offers Granular App.

Granular has made 1 acquisition, including AcreValue.

Granular has 9 investors. Key investors include DuPont, Khosla Ventures, Traction Ag, Tao Capital Partners, and Emory Investment Management.

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