About Granular
Granular is an Agriculture company based in San Francisco (United States) founded in 2009, and was acquired by Traction in November 2022. SaaS-based farm management software is provided for agricultural data analysis. It operates on a AgriTech Models model. Granular has raised $48.81 million across 5 funding rounds from investors including DuPont, Khosla Ventures and Traction Ag. The company has 61 employees. Granular has completed 1 acquisition, including AcreValue. Granular offers products and services including Granular App. Its focus areas include AgriTech and Farm Management Software. Its legal entity is Granular, Inc. Its competitors include Arable, Conservis and Barn2Door; 3 of its 3 listed competitors have raised funding.
Company details
Granular is engaged in providing technology solutions for the agricultural sector. The company offers a digital platform to support farm management and operational efficiency. Services are tailored to meet the needs of modern farmers, ensuring data-driven decision-making. The focus is placed on enhancing productivity through innovative tools and customer support.
- Headquarters San Francisco, United States
- Employees 61
- Stage Acquired
- SectorsAgriculture
- Email••••••••
- Phone•••• ••••
- Website us.insights.granular.ag/app/operations
- Social LinkedIn X Facebook
- Acquired by Traction (Nov 2022)
- Legal Name Granular, Inc.
Products & Services of Granular
Granular offers a comprehensive portfolio of products and services, including Granular App.
Agricultural app designed for farm management and support.
Funding Insights of Granular
Granular has successfully raised a total of $48.81M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $21.06 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $48.81M
- Total Rounds 5
- Last Round Series B — $21.06M
- First Round $2.05M
(Feb 2010)
- Investors Count 7
All 5 funding rounds of Granular with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $21.06M | Series B | – | Tao Capital Partners | |
| Feb 2014 | $4.2M | Series A | – | a16z, Khosla Ventures | – |
| Jun 2012 | $17M | Series B | – | – | |
| Sep 2011 | $4.5M | Series A | – | – | – |
| Feb 2010 | $2.05M | Seed | – | – | – |
9 investors in total: 9 institutional.
Investors in Granular
Granular has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include DuPont, Khosla Ventures and Traction Ag.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on multiple sectors | taocap.com | Marlborough, United States | ||
VC firm that does early stage investments in the US | fall-line-capital.com | San Mateo, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Assets are managed by Emory Investment Management for institutions. | investment.emory.edu | Atlanta, United States | ||
H. Barton Asset Management is engaged in alternative investments and start-up solutions. | bartonam.com | |||
Developer of chemical products, construction & packaging materials, and water solutions | 1802 | dupont.com | United States | |
Farm data management software solutions are provided for agriculture. | 2020 | tractionag.com | Auburn, United States |
Investor details for Granular
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People of Granular
421 people are tracked at Granular (57 in leadership, 12 in board & advisors, 352 in team); the tracked headcount is 61.
| Name | Role | Group |
|---|---|---|
Mike Morris | IT Director - ERP Platform | Leadership |
Fabiana Prada | Vice President, Finance - Seeds Business Unit At Corteva Agriscience | Leadership |
Luis Verde | Research Director North America Seed Product Development Lead At Corteva Agriscience | Leadership |
Jennifer A. Johnson | Senior Vice President, Chief Legal and Public Affairs Officer | Leadership |
Gregg McConnell | Global Director Legal Operations & Innovation | Leadership |
Chuck Magro | Chief Executive Officer | Leadership |
Cornel B. Fuerer | Senior Vice President, Strategic Advisor | Leadership |
Sara Lopez Montesinos | People Director | Leadership |
Jason Ruhl | Business Director And Plant Manager | Leadership |
Audrey Grimm | SVP & Chief People Officer | Leadership |
Sebastian Schneider | Production Director - Southern Cone & MESO | Leadership |
James Alcombright | Chief Information Officer | Leadership |
Brook Cunningham | Senior Vice President of Corteva and President, Corteva Asia-Pacific | Leadership |
Sam Eathington | SVP, CTO | Leadership |
Craig Blecher | Director Of Fp&a | Leadership |
Anthony Souza | Vice President, Chief Information Security Officer | Leadership |
David Johnson | EVP, CFO | Leadership |
Christopher Derstine | Director, Process Sciences And Technology | Leadership |
Shveta Bagga | Technical Director | Leadership |
John Pieper | Global Product Director - Soybeans | Leadership |
401 more people are available in the full profile.
Complete people profiles for Granular
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Granular
Granular has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AcreValue.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Farmland value and productivity analytics are delivered through a platform. | acrevalue.com | San Francisco, United States | 2015 | Apr 2015 | •••• |
Complete acquisition details for Granular
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Timeline of Granular
6 dated milestones of Granular across 13 years, from founding to its latest funding, stage changes and deals.
Competitors of Granular
Granular has 3 listed competitors in our database, 3 of them funded. They include Arable, Conservis and Barn2Door.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| arable.com | 2014 | Princeton, United States | $67.4M | IoT-based farm monitoring and crop management solutions are provided. | ||
| conservis.ag | 2009 | Minneapolis, United States | $50.3M | 54 | Cloud-based farm management solutions are developed and offered. | |
| barn2door.com | 2015 | Seattle, United States | $13.88M | Meats are retailed online and farm management solutions are provided. |
Detailed competitors of Granular
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Web traffic of Granular
The website of Granular (granular.ag) receives about 7.3K visits a month.
- Monthly visits7.3K
▼ 19.1% vs previous month
Top companies in Crop Tech & Equipment
3 companies that operate in the same segment as Granular (Crop Tech & Equipment) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of plant-based food ingredients | 2012 | St. Louis, Missouri, United States | USD 406.99 M | USD 470 M | ||
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | 73 | ||
Provider of farmers networking platform | 2014 | San Carlos, California, United States | USD 981.09 M | 808 |
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Related news about Granular
Complete news archive for Granular
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Frequently Asked Questions about Granular
Granular was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Granular is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Granular is a funded company, having raised a total of $48.81M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.05M, raised on Feb 2010.
Granular has 61 employees.
Granular is engaged in providing technology solutions for the agricultural sector. The company offers a digital platform to support farm management and operational efficiency. Services are tailored to meet the needs of modern farmers, ensuring data-driven decision-making. The focus is placed on enhancing productivity through innovative tools and customer support.
Granular offers Granular App.
Granular has made 1 acquisition, including AcreValue.
Granular has 9 investors. Key investors include DuPont, Khosla Ventures, Traction Ag, Tao Capital Partners, and Emory Investment Management.
Granular operates through Granular, Inc..
Yes. Granular was acquired by Traction in November 2022.