About Granular
Granular is a company based in San Francisco (United States) founded in 2009 was acquired by Traction in November 2022. It operates as a AgriTech Models. Granular has raised $48.81 million across 5 funding rounds from investors including DuPont, Khosla Ventures and Traction Ag. The company has 61 employees as of December 31, 2022. Granular has completed 1 acquisition, including AcreValue. Granular offers products and services including Granular App. Granular operates in a competitive market with competitors including xFarm, CropX, CropIn, Arable and Conservis, among others.
- Headquarter San Francisco, United States
- Employees 61 as on 31 Dec, 2022
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Sectors
Agriculture
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Granular, Inc.
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Products & Services of Granular
Granular offers a comprehensive portfolio of products and services, including Granular App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Agricultural app designed for farm management and support.
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Software Development Team
105 people
Leadership Team
30 people
Product Management Team
24 people
Finance and Accounting
21 people
Human Resources and Administration
20 people
Sales and Marketing
17 people
Field Team
14 people
Legal and Compliance
13 people
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Funding Insights of Granular
Granular has successfully raised a total of $48.81M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $21.06 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $21.1M
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First Round
First Round
(01 Feb 2010)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2015 | Amount | Series B - Granular | Valuation | Tao Capital Partners | |
| Feb, 2014 | Amount | Series A - Granular | Valuation | a16z , Khosla Ventures |
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| Jun, 2012 | Amount | Series B - Granular | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Granular
Granular has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include DuPont, Khosla Ventures and Traction Ag. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on multiple sectors
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Founded Year | Domain | Location | |
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VC firm that does early stage investments in the US
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Founded Year | Domain | Location | |
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Corporate backed venture capital fund investing in multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Granular
Granular has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AcreValue. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Farmland value and productivity analytics are delivered through a platform.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Granular
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Granular Comparisons
Competitors of Granular
Granular operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as xFarm, CropX, CropIn, Arable and Conservis, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Farm management solutions are delivered via an IoT-sensor platform.
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| domain | founded_year | HQ Location |
Provider of wireless sensors for soil moisture monitoring
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| domain | founded_year | HQ Location |
Provider of farm management software solutions utilizing artificial intelligence and earth observation technology for improved crop productivity and decision-making
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| domain | founded_year | HQ Location |
IoT-based farm monitoring and crop management solutions are provided.
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| domain | founded_year | HQ Location |
Cloud-based farm management solutions are developed and offered.
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| domain | founded_year | HQ Location |
Data and analytics are delivered for precision crop management.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Granular
Frequently Asked Questions about Granular
When was Granular founded?
Granular was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is Granular located?
Granular is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Granular a funded company?
Granular is a funded company, having raised a total of $48.81M across 5 funding rounds to date. The company's 1st funding round was a Series B of $17M, raised on Feb 01, 2010.
How many employees does Granular have?
As of Dec 31, 2022, the latest employee count at Granular is 61.
What does Granular do?
Granular is engaged in providing technology solutions for the agricultural sector. The company offers a digital platform to support farm management and operational efficiency. Services are tailored to meet the needs of modern farmers, ensuring data-driven decision-making. The focus is placed on enhancing productivity through innovative tools and customer support.
Who are the top competitors of Granular?
What products or services does Granular offer?
Granular offers Granular App.
How many acquisitions has Granular made?
Granular has made 1 acquisition, including AcreValue.
Who are Granular's investors?
Granular has 9 investors. Key investors include DuPont, Khosla Ventures, Traction Ag, Tao Capital Partners, and Emory Investment Management.
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