About Traction Ag
Traction Ag is a company based in Auburn (United States) founded in 2020. It operates as a SaaS (Software-as-a-Service), and AgriTech Models. Traction Ag has raised $18.01 million across 3 funding rounds from investors including Plymouth Growth, Hageman Group and Allos Ventures. Traction Ag has completed 1 acquisition, including Granular. Traction Ag offers products and services including Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes. Traction Ag operates in a competitive market with competitors including Semios, CropIn, xFarm, CropX and Conservis, among others.
- Headquarter Auburn, United States
-
Sectors
Agriculture
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Traction Ag Inc.
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$18.01 M (USD)
in 3 rounds
-
Latest Funding Round
$11 M (USD), Series A
Apr 22, 2024
-
Investors
Plymouth Growth
& 4 more
-
Employee Count
Employee Count
- Investments & Acquisitions
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Traction Ag
Traction Ag offers a comprehensive portfolio of products and services, including Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Farm accounting software is provided for financial management.
Integration services are offered for farm data automation.
Payroll and tax solutions are tailored for farms.
Unlock access to complete
Funding Insights of Traction Ag
Traction Ag has successfully raised a total of $18.01M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $11.0M
-
First Round
First Round
(02 Sep 2022)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Series A - Traction Ag | Valuation | Cooperative Ventures | |
| Sep, 2023 | Amount | Seed - Traction Ag | Valuation |
investors |
|
| Sep, 2022 | Amount | Seed - Traction Ag | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Traction Ag
Traction Ag has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Plymouth Growth, Hageman Group and Allos Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
-
|
Founded Year | Domain | Location | |
|
Venture capital is provided to high-potential tech companies in the Midwest.
|
Founded Year | Domain | Location | |
|
Early-stage investments are made in diverse sectors by the firm.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Traction Ag
Traction Ag has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Granular. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
SaaS-based farm management software is provided for agricultural data analysis.
|
2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Traction Ag
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Traction Ag Comparisons
Competitors of Traction Ag
Traction Ag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Semios, CropIn, xFarm, CropX and Conservis, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Data and analytics are delivered for precision crop management.
|
|
| domain | founded_year | HQ Location |
Provider of farm management software solutions utilizing artificial intelligence and earth observation technology for improved crop productivity and decision-making
|
|
| domain | founded_year | HQ Location |
Farm management solutions are delivered via an IoT-sensor platform.
|
|
| domain | founded_year | HQ Location |
Provider of wireless sensors for soil moisture monitoring
|
|
| domain | founded_year | HQ Location |
Cloud-based farm management solutions are developed and offered.
|
|
| domain | founded_year | HQ Location |
SaaS-based farm management software is provided for agricultural data analysis.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Traction Ag
Frequently Asked Questions about Traction Ag
When was Traction Ag founded?
Traction Ag was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Where is Traction Ag located?
Traction Ag is headquartered in Auburn, United States. It is registered at Auburn, Alabama, United States.
Who is the current CEO of Traction Ag?
Dustin Sapp is the current CEO of Traction Ag.
Is Traction Ag a funded company?
Traction Ag is a funded company, having raised a total of $18.01M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Sep 02, 2022.
What does Traction Ag do?
Farm accounting software is provided by Traction Ag, focusing on financial management for farmers. Solutions are tailored specifically for agricultural needs, distinguishing between crop year and calendar year bookkeeping. Real-time data tracking for profitability by acre, field, or bushel is enabled. Stress-free tax reporting with Schedule F and 1099 generation is supported. Integrations with platforms like John Deere Operations Center and Climate FieldView are offered to automate field records and finances. The company serves family farms and corporate farms, emphasizing strong financial management to build lasting legacies in the agricultural sector.
Who are the top competitors of Traction Ag?
What products or services does Traction Ag offer?
Traction Ag offers Traction Farm Accounting Software, Integrations, and Payroll and Farm Taxes.
How many acquisitions has Traction Ag made?
Traction Ag has made 1 acquisition, including Granular.
Who are Traction Ag's investors?
Traction Ag has 5 investors. Key investors include Plymouth Growth, Hageman Group, Allos Ventures, Elevate Ventures, and Cooperative Ventures.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.