About Traction Complete
Traction Complete is a Technology company based in Burnaby (Canada) founded in 2009. Inbound leads are enriched and matched to Salesforce CRM contacts. Traction Complete has raised $5.01 million across 2 funding rounds from investors including Canadian Imperial Bank of Commerce, Pender Ventures and Thomvest Ventures. Its website tractioncomplete.com draws about 14 thousand monthly visits. Traction Complete offers products and services including Complete Hierarchies, Complete Leads, Complete Clean, and Complete Influence. Its focus areas include Enterprise Applications, Sales Force Automation, Lead Management and Lead Routing.
Company details
Traction Complete was founded in 2009 in Burnaby, Canada. A platform is provided for lead data enrichment within Salesforce CRM systems. Inbound leads are matched to existing contacts in the Data.com database, with information automatically updated or crawled if unavailable. Leads are then assigned to appropriate sales representatives. The service is available through the Salesforce AppExchange. Notable clients include DocuSign and Veracode.
- Headquarters Burnaby, Canada
- SectorsTechnology
- Website tractioncomplete.com
- Social LinkedIn X Facebook YouTube
- Total Equity Funding$5.01M (USD)
in 2 rounds
- InvestorsCanadian Imperial Bank of Commerce
& 2 more
Products & Services of Traction Complete
Traction Complete offers a comprehensive portfolio of products and services, including Complete Hierarchies, Complete Leads, Complete Clean, and Complete Influence.
Manages account hierarchies and relationships in Salesforce for accurate context.
Automates lead routing and matching to streamline sales processes.
Identifies and merges duplicates in Salesforce for cleaner data.
Tracks influences on opportunities to enhance sales insights.
Apps and channels of Traction Complete
its YouTube channel Traction Complete has 94 subscribers and 30 videos.
Videos from Traction Complete
The most watched videos on Traction Complete's YouTube channel, Traction Complete (94 subscribers). Click a video to play it here.
More on Traction Complete.
Funding Insights of Traction Complete
Traction Complete has successfully raised a total of $5.01M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.01M
- Total Rounds 2
- First Round $5.01M
(Jan 2023)
- Investors Count 3
All 2 funding rounds of Traction Complete with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | Debt – Conventional | – | – | ||
| Jan 2023 | $5.01M | Series A | – | Pender Ventures, Thomvest Ventures | – |
3 investors in total: 3 institutional.
Investors in Traction Complete
Traction Complete has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, Pender Ventures and Thomvest Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused venture capital investments are made by Pender Ventures. | penderventures.com | Montréal, Canada | ||
Investments are directed toward fintech, cybersecurity, and martech sectors. | thomvest.com | San Francisco, United States | ||
Commercial banking services are provided to individuals and businesses. | 1867 | cibc.com | Toronto, Canada |
Investor details for Traction Complete
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Traction Complete
24 people are tracked at Traction Complete (7 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
David Nelson | CEO | Leadership |
Adam Brewell | Director Of Presales | Leadership |
Ernesto V. | Chief Technology Officer | Leadership |
Zachary Shein | Director Of Customer Success | Leadership |
Anonymous | Chief Product Officer | Leadership |
Jayme Smithers | Chief Revenue Officer (cro) | Leadership |
Arash Narchi | Director of Sales | Leadership |
Ricardo Visbal | Team Lead Salesforce Developer | Team |
Mike Lewis | Developer | Team |
Silvia Bon | Senior Software Developer | Team |
Mark Wiechers | Business Development Manager | Team |
Shauna Komaran | Customer Success Manager | Team |
Chris Veillette | Product Developer | Team |
Catreana Cunningham | Software Developer | Team |
Katherine Lesperance | Senior Customer Success Manager | Team |
Stephen Fitzsimmons | Devops Specialist | Team |
Fernando Perez Rivadeiro | Product Developer | Team |
Garren Lau | Product Manager | Team |
Arin Zandbergen | Product Developer | Team |
Tom Adam | Product Developer | Team |
4 more people are available in the full profile.
Complete people profiles for Traction Complete
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Traction Complete
3 dated milestones of Traction Complete across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Traction Complete is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Debt – Conventional,.
Web traffic of Traction Complete
The website of Traction Complete (tractioncomplete.com) receives about 13.5K visits a month.
- Monthly visits13.5K
▲ 40.6% vs previous month
Websites whose visitors overlap most with Traction Complete. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| o9solutions.com | 100% | 168.4K | #137,061 | View details | |
| linkedin.com | 60% | 1.9B | #18 | View details | |
| google.com | 59% | 85.8B | #1 | View details | |
| openprisetech.com | 54% | 7.7K | #2,755,058 | View details | |
| betakit.com | 54% | #194,655 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Traction Complete
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Traction Complete
Complete news archive for Traction Complete
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Frequently Asked Questions about Traction Complete
Traction Complete was founded in 2009 and raised its 1st funding round 14 years after it was founded.
Traction Complete is headquartered in Burnaby, Canada. It is registered at Burnaby, British Columbia, Canada.
Traction Complete is a funded company, having raised a total of $5.01M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5.01M, raised on Jan 2023.
Traction Complete was founded in 2009 in Burnaby, Canada. A platform is provided for lead data enrichment within Salesforce CRM systems. Inbound leads are matched to existing contacts in the Data.com database, with information automatically updated or crawled if unavailable. Leads are then assigned to appropriate sales representatives. The service is available through the Salesforce AppExchange. Notable clients include DocuSign and Veracode.
Traction Complete offers Complete Hierarchies, Complete Leads, Complete Clean, and Complete Influence.
Traction Complete has 3 investors. Key investors include Canadian Imperial Bank of Commerce, Pender Ventures, and Thomvest Ventures.