Tradedoubler

Stockholm, Sweden Founded: 1999 • Age: 27 yrs Listed Acquired By AOL
Affiliate marketing management and measurement platform is operated globally.

About Tradedoubler

Tradedoubler is a publicly listed company based in Stockholm (Sweden) founded in 1999, and was acquired by AOL in January 2007. Affiliate marketing management and measurement platform is operated globally. Tradedoubler has completed 3 acquisitions, including Adnologies, SearchWorks and The Technology Works. Its website tradedoubler.com draws about 26.2 million monthly visits. Tradedoubler offers products and services including Partner Programs, Influencer Marketing, and SaaS (Grow). Its focus areas include Enterprise Applications, MarketingTech, Affiliate Marketing and Affiliate Network.

Company details

Tradedoubler offers a performance marketing management platform that lets marketers access a global network of over 180,000 active online publishers. Offers a white label partner management platform called TD Connect to manage and run an affiliate network, TD Engage for contextual targeting of consumers and TD Adapt, a BI tool to visualize campaign performance. Features include mobile, cross-device, and cookieless tracking. Clients include Tesco, Microsoft, and ING. In 2016, it launched an accelerator wing called TD Ventures with a 5 million Euro fund for digital businesses.

Operational Areas
Key Metrics
  • Annual Revenue
    $190.39 M (USD)
    6.05
    as on Dec 31, 2024
  • Net Profit
    -$289.21 K (USD)
    -112.6
    as on Dec 31, 2024
  • EBITDA
    $7.66 M (USD)
    49.89
    as on Dec 31, 2024
  • Investors
  • Investments & Acquisitions
    Adnologies

    & 2 more

  • Acquired by
    AOL

    (Jan 2007)

Products & Services of Tradedoubler

Tradedoubler offers a comprehensive portfolio of products and services, including Partner Programs, Influencer Marketing, and SaaS (Grow).

Partner Programs
Marketing Platform

Facilitates connections between brands and publishers for marketing.

Influencer Marketing
Marketing Tool

Enables partnerships with influencers for promotional campaigns.

SaaS (Grow)
Software Service

Provides subscription-based tools for partner marketing growth.

Investors in Tradedoubler

Tradedoubler has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include AOL.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Online news, entertainment, and financial content is delivered.
1983aol.comNew York, United States
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Investor details for Tradedoubler

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People of Tradedoubler

146 people are tracked at Tradedoubler (54 in leadership, 5 in board & advisors, 87 in team).

NameRoleGroup
Matthias Stadelmeyer
CEOLeadership
Viktor Wågström
CFOLeadership
Filippa Wahren Ekström
Senior Partner Manager NordicsLeadership
Michał Mroczek
Client Development & Operations DirectorLeadership
Tania Prieto Pérez
Head Of Client Development Iberia, Latam And TurkeyLeadership
Olle Thorman
Director Partner Sales NordicLeadership
Veronica D.
International Sales DirectorLeadership
Tony M.
Head Of International SalesLeadership
Peter Delew
Account DirectorLeadership
Ludwik A. Ryng
Head Of SalesLeadership
Tobe Godson
International Client Development DirectorLeadership
Juan Carlos Calabuig Miralles
Head Of Global SalesLeadership
Edward Digby Learoyd
Head Of Sales Uk, US & IELeadership
Vincenza Napolitano
Publisher Account DirectorLeadership
Martin Bille Hansen
International Account DirectorLeadership
Sara Márquez
International Client Development DirectorLeadership
Andrea Salerno
International Partner Development ManagerLeadership
Claudia Batschi-Rota
Vice President Strategic Business DevelopmentLeadership
Tobias Svensson
Head Of Accounting And Group ConsolidationLeadership
Alejandra Campos Fernández
Head Of Partnership DevelopmentLeadership

126 more people are available in the full profile.

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IPO & Listings of Tradedoubler

Tradedoubler is a publicly listed company on the OMXSTO with ticker symbol NYOR in Sweden, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date07 Nov 2005
  • Listed onOMXSTO: NYOR
  • Listed entityNyorda AB
  • Exchange sectorCommercial services
  • ISINSE0001552357
  • Share price7.06 SEK (+8.62% on the day) · 2026-05-11
  • Market capitalisation392,897,953.00 SEK
  • Price to earnings24.0
  • EPS (diluted, trailing year)-0.26 SEK
  • Volume (last session)18,653
  • Analyst consensusNo rating

Financials of Tradedoubler

Exchange-reported annual figures
YearRevenueNet incomeEBITDA
20242.10B SEK-3.2M SEK84.5M SEK
20231.98B SEK25.3M SEK56.4M SEK
20221.64B SEK24.3M SEK57.4M SEK
20211.42B SEK23.9M SEK44.0M SEK
20201.23B SEK7.0M SEK34.6M SEK
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Detailed financial statements for Tradedoubler

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Investments & Acquisitions by Tradedoubler

Tradedoubler has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Adnologies, SearchWorks and The Technology Works.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Data-driven advertising platform with DSP, DMP, and SSP is offered.
adnologies.comHamburg, Germany2006Jan 2015β€’β€’β€’β€’
Recruitment services are provided for electronics manufacturing professionals.
searchworksgroup.comColleyville, United States2007Jul 2007$77.11M
Marketing intelligence solutions are offered via a technology platform.
thetechnologyworks.comDenver, United States2016Jun 2007β€’β€’β€’β€’
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Timeline of Tradedoubler

6 dated milestones of Tradedoubler across 16 years, from founding to its latest funding, stage changes and deals.

  1. Founded Tradedoubler is founded.
  2. IPO Lists on the stock exchange (IPO).
  3. Exit Acquired by AOL.
  4. Acquisition Acquires The Technology Works.
  5. Acquisition Acquires SearchWorks.
  6. Acquisition Acquires Adnologies.

Web traffic of Tradedoubler

The website of Tradedoubler (tradedoubler.com) receives about 26.2M visits a month.

  • Monthly visits
    26.2M

    ▼ 10% vs previous month

Similar websites

Websites whose visitors overlap most with Tradedoubler. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
linkbux.com
100%
#11,652View details
zanox.com
96%
1.8KView details
webgains.com
88%
View details
linkhaitao.com
81%
#44,266View details
62ad.com
62ad.com
80%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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Related news about Tradedoubler

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Frequently Asked Questions about Tradedoubler

Tradedoubler was founded in 1999.

Tradedoubler is headquartered in Stockholm, Sweden.

Annual revenue of Tradedoubler is $190.39M as on Dec 31, 2024.

Tradedoubler offers a performance marketing management platform that lets marketers access a global network of over 180,000 active online publishers. Offers a white label partner management platform called TD Connect to manage and run an affiliate network, TD Engage for contextual targeting of consumers and TD Adapt, a BI tool to visualize campaign performance. Features include mobile, cross-device, and cookieless tracking. Clients include Tesco, Microsoft, and ING. In 2016, it launched an accelerator wing called TD Ventures with a 5 million Euro fund for digital businesses.

Tradedoubler offers Partner Programs, Influencer Marketing, and SaaS (Grow).

Yes, Tradedoubler is publicly traded on OMXSTO under the ticker symbol NYOR.

Tradedoubler has made 3 acquisitions, including Adnologies, SearchWorks, and The Technology Works.

Tradedoubler has 1 investor. Key investors include AOL.

Yes. Tradedoubler was acquired by AOL in January 2007.

The website of Tradedoubler receives about 26.2 million visits a month.

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