Tradedoubler

Stockholm, Sweden Founded: 1999 • Age: 27 yrs Acquired By AOL
Affiliate marketing management and measurement platform is operated globally.
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About Tradedoubler

Tradedoubler is a company based in Stockholm (Sweden) founded in 1999 was acquired by AOL in January 2007.. Tradedoubler has completed 3 acquisitions, including Adnologies, SearchWorks and The Technology Works. Tradedoubler offers products and services including Partner Programs, Influencer Marketing, and SaaS (Grow). Tradedoubler operates in a competitive market with competitors including YouAppi, Remerge, Magnetic, StitcherAds and TapCommerce, among others.

  • Headquarter Stockholm, Sweden
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $190.39 M (USD)
    6.05
    as on Dec 31, 2024
  • Net Profit
    $-289.21 K (USD)
    -112.6
    as on Dec 31, 2024
  • EBITDA
    $7.66 M (USD)
    49.89
    as on Dec 31, 2024
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Adnologies

    & 2 more

  • Acquired by
    AOL

    (Jan 15, 2007)

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Products & Services of Tradedoubler

Tradedoubler offers a comprehensive portfolio of products and services, including Partner Programs, Influencer Marketing, and SaaS (Grow). The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Facilitates connections between brands and publishers for marketing.

Enables partnerships with influencers for promotional campaigns.

Provides subscription-based tools for partner marketing growth.

People of Tradedoubler
Headcount 200-500
Employee Profiles 141
Board Members and Advisors 5
Employee Profiles
People
Matthias Stadelmeyer
CEO
People
Viktor Wågström
CFO
People
Filippa Wahren Ekström
Senior Partner Manager Nordics
People
Sanjaya Karunarathna
System Developer

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Board Members and Advisors
people
Erik Siekmann
Director
people
Nils Carlsson
Director
people
Gautier Normand
Director
people
Pascal Chevalier
Chairman

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Funding Insights of Tradedoubler

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Tradedoubler

Tradedoubler has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include AOL. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Online news, entertainment, and financial content is delivered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Tradedoubler

Tradedoubler has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Adnologies, SearchWorks and The Technology Works. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Marketing intelligence solutions are offered via a technology platform.
2016
Recruitment services are provided for electronics manufacturing professionals.
2007
Data-driven advertising platform with DSP, DMP, and SSP is offered.
2006
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Tradedoubler

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Tradedoubler Comparisons

Employees
+
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Competitors of Tradedoubler

Tradedoubler operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as YouAppi, Remerge, Magnetic, StitcherAds and TapCommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Mobile app recommendations are provided based on user behavior analysis.
domain founded_year HQ Location
Remerge is focused on mobile app marketing and retargeting solutions.
domain founded_year HQ Location
Search retargeting platform using data queries for audience targeting.
domain founded_year HQ Location
Facebook ad optimization tools for retailers are managed.
domain founded_year HQ Location
Mobile retargeting solutions are provided to brands and advertisers.
domain founded_year HQ Location
Real-time bidding platform for behavioral retargeting is offered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Tradedoubler

Frequently Asked Questions about Tradedoubler

When was Tradedoubler founded?

Tradedoubler was founded in 1999.

Where is Tradedoubler located?

Tradedoubler is headquartered in Stockholm, Sweden.

What is the annual revenue of Tradedoubler?

Annual revenue of Tradedoubler is $190.39M as on Dec 31, 2024.

What does Tradedoubler do?

Tradedoubler offers a performance marketing management platform that lets marketers access a global network of over 180,000 active online publishers. Offers a white label partner management platform called TD Connect to manage and run an affiliate network, TD Engage for contextual targeting of consumers and TD Adapt, a BI tool to visualize campaign performance. Features include mobile, cross-device, and cookieless tracking. Clients include Tesco, Microsoft, and ING. In 2016, it launched an accelerator wing called TD Ventures with a 5 million Euro fund for digital businesses.

Who are the top competitors of Tradedoubler?

Tradedoubler's top competitors include Remerge, YouAppi and Magnetic.

What products or services does Tradedoubler offer?

Tradedoubler offers Partner Programs, Influencer Marketing, and SaaS (Grow).

How many acquisitions has Tradedoubler made?

Tradedoubler has made 3 acquisitions, including Adnologies, SearchWorks, and The Technology Works.

Who are Tradedoubler's investors?

Tradedoubler has 1 investor. Key investors include AOL.

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