Traede

Copenhagen, Denmark Founded: 2012 • Age: 14 yrs Acquired By Duett AS
Software solutions for fashion brands B2B operations are provided.
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About Traede

Traede is a company based in Copenhagen (Denmark) founded in 2012 was acquired by Duett AS in October 2024.. Traede has raised $2.74 million across 3 funding rounds from investors including Duett AS, Bloomingville and PreSeed Ventures. Traede offers products and services including B2B Sales Platform, B2C Sales Platform, and Inventory Management. Traede operates in a competitive market with competitors including Nuvemshop, Trendsi, Archive, Zilingo and Exenta, among others.

  • Headquarter Copenhagen, Denmark
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Traede Aps
Operational Areas
Retail → Fashion & Retail Innovation
Retail → E-Commerce Technology & Services
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.74 M (USD)

    in 3 rounds

  • Latest Funding Round
    $1.8 M (USD), Seed

    Dec 21, 2017

  • Investors
    Duett AS

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    Duett AS

    (Oct 14, 2024)

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Products & Services of Traede

Traede offers a comprehensive portfolio of products and services, including B2B Sales Platform, B2C Sales Platform, and Inventory Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Handles wholesale orders and e-commerce for business clients.

Manages consumer orders and webshop integrations.

Tracks stock levels across locations in real-time.

People of Traede
Headcount 10-50
Employee Profiles 12
Board Members and Advisors 3
Employee Profiles
People
Niklas J.
Chief Operating Officer
People
Kian Bahari
Chief Commercial Officer (cco) & Co-founder
People
Christopher Heilmann
CEO, Founder
People
Alexander Westerhoff
Senior Onboarding Advisor

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Board Members and Advisors
people
Brian Seiling
Board Member
people
Henrik Theilbjørn
Chairman of the Board
people
Christian Højfeldt
Board Member

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Funding Insights of Traede

Traede has successfully raised a total of $2.74M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.8 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $1.8M
  • First Round
  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2017 Amount Seed - Traede Valuation PreSeed Ventures
Mar, 2017 Amount Seed - Traede Valuation

investors

May, 2015 Amount Grant - Traede Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Traede

Traede has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Duett AS, Bloomingville and PreSeed Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm backing Nordic tech startups from seed to Series A with investments in Consumer, Deep Tech, and related sectors.
Founded Year Domain Location
-
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Traede

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Traede

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Traede Comparisons

Employees
+
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Competitors of Traede

Traede operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nuvemshop, Trendsi, Archive, Zilingo and Exenta, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS solutions for e-commerce store creation and management are provided.
domain founded_year HQ Location
App-based dropshipping software is provided for fashion sellers.
domain founded_year HQ Location
Archive is recognized as an influencer marketing and UGC management platform.
domain founded_year HQ Location
Supply chain solutions are provided for fashion wholesale trading.
domain founded_year HQ Location
ERP software for the apparel industry is developed and supplied.
domain founded_year HQ Location
Provider of app-based solutions to grocery retailers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Traede

Frequently Asked Questions about Traede

When was Traede founded?

Traede was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Traede located?

Traede is headquartered in Copenhagen, Denmark.

Is Traede a funded company?

Traede is a funded company, having raised a total of $2.74M across 3 funding rounds to date.

What does Traede do?

Traede was founded in 2012 in Copenhagen, Denmark. Software solutions for the fashion sector are offered, encompassing customizable B2B webshops, order management, agent modules, CRM, automatic invoicing, reporting, and statistics. Instant statistics and inventory management tools are accessed through a dashboard. Operations focus on streamlining brand workflows in a B2B context.

Who are the top competitors of Traede?

Traede's top competitors include Nuvemshop, Zilingo and Centra eCommerce.

What products or services does Traede offer?

Traede offers B2B Sales Platform, B2C Sales Platform, and Inventory Management.

Who are Traede's investors?

Traede has 5 investors. Key investors include Duett AS, Bloomingville, PreSeed Ventures, SEED Capital, and Market Maturation Fund.

What is Traede's valuation?

The valuation of Traede is $4.42M as of Dec 2017.

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