Traitify

Baltimore, United States Founded: 2011 • Age: 15 yrs Acquired By Crosschq
Visual-based pre-employment assessments are provided for personality insights.

About Traitify

Traitify is a company based in Baltimore (United States) founded in 2011 was acquired by Crosschq in March 2026. Traitify has raised $25.73 million across 17 funding rounds from investors including Paradox, Crosschq and TEDCO. Traitify offers products and services including Traitify Assessments and Personality API. Traitify operates in a competitive market with competitors including Predictive Index, OutMatch, Arctic Shores, Criteria Corp and Imbellus, among others.

  • Headquarter Baltimore, United States
  • Sectors
    Technology
  • Website category Jobs and Career · Jobs and Employment
  • Website traitify.com
  • Social LinkedIn X Facebook
  • Acquired by Paradox (Aug 2021)
  • Legal Name Paradox, Inc.
Key Metrics
  • Total Equity Funding
    $25.73M (USD)

    in 17 rounds

  • Latest Funding Round
    $12.32M (USD), Series B

    Mar 2020

  • Investors
    Paradox

    & 7 more

  • Acquired by
    Crosschq

    & 1 more

    (Mar 2026)

Products & Services of Traitify

Traitify offers a comprehensive portfolio of products and services, including Traitify Assessments and Personality API.

Traitify Assessments
Talent Assessment Platform

Visual tests for personality and fit in hiring processes.

Personality API
API Service

Integration tool for personality data in HR systems.

Funding Insights of Traitify

Traitify has successfully raised a total of $25.73M across 17 strategic funding rounds. The most recent funding activity was a Series B round of $12.32 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $25.73M
  • Total Rounds 17
  • Last Round Series B β€” $12.32M
  • First Round $125,000

    (Jun 2011)

  • Investors Count 6

Latest 10 of 17 funding rounds of Traitify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2020$12.32MSeries B––
–
Aug 2016$348,426Debt – Conventional––
–
Mar 2016$327,158Debt – Conventional––
–
Aug 2015$1.31MSeries A––
–
Jul 2014$4.09MSeries A–Heritage Group
–
Aug 2013$2MSeries B––
Aug 2013$2MSeed––
Apr 2013$983,000Debt – Conventional––
–
Sep 2012$1MSeed––
Jul 2012$443,000Angel Round––
–
Valuation history

8 investors in total: 8 institutional.

Investors in Traitify

Traitify has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Paradox, Crosschq and TEDCO.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Multi-stage tech and life sciences focused venture capital firm investing primarily in the US
–heritagegroupusa.comNashville, United States
Early-stage technology investments are made by TCP Venture Capital.
–tcp.vcBaltimore, United States
Venture capital fund and startup accelerator programs focused on seed and early stage companies
1998tedcomd.comColumbia, United States
Venture capital investments are offered to startups by NEA.
–nea.comMenlo Park, United States
Provides grants and investments to support health, education, and community development in Baltimore.
1953abell.orgBaltimore, United States
Provides grants to organizations for civic, education, health, and environmental initiatives in Baltimore.
1959france-merrickfdn.orgBaltimore, United States
Recruitment tasks are automated by AI-interfaced software.
2016paradox.aiScottsdale, United States
Cloud-based HR management suite solutions are provided.
2018crosschq.comSan Francisco, United States
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Investor details for Traitify

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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People of Traitify

2 people are tracked at Traitify (1 in leadership, 1 in team).

NameRoleGroup
Dan Sines
VP, ProductLeadership
Dave Volpe
Product DesignerTeam
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Complete people profiles for Traitify

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

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Timeline of Traitify

5 dated milestones of Traitify across 15 years, from founding to its latest funding, stage changes and deals.

  1. Founded Traitify is founded.
  2. Funding First funding round of $125K.
  3. Funding Latest funding round, Series B, of $12.3M.
  4. Exit Acquired by Paradox.
  5. Exit Acquired by Crosschq.

Competitors of Traitify

Traitify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Predictive Index, OutMatch, Arctic Shores, Criteria Corp and Imbellus, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
predictiveindex.com1955Westwood, United States$101M1
Talent optimization and workforce assessment platform
outmatch.com2008Saratoga Springs, United States$25.17M246
Predictive talent analytics are delivered through a cloud-based platform.
arcticshores.com2013London, United Kingdom$18.81M77
AI and gamification are applied in psychometric assessments for employers.
criteriacorp.com2006West Hollywood, United States$64.49M101
Psychometric assessments are provided for pre-employment screening by recruiters.
imbellus.com2016Los Angeles, United States$18.5M42
Assessment solutions are provided to evaluate creativity and problem-solving skills.
plum.io2011Waterloo, Canada$12.08M–
Cloud-based AI assessments for talent hiring and retention are provided.
crystalknows.com2014Nashville, United States$6.54M–
Psychometric assessments are delivered through a cloud-based applicant tracking platform.
knockri.com2016Toronto, Canada$5.23M–
AI-based skill assessments and video interviews are facilitated for recruitment.
jombay.com2011Pune, India$1.62M33,944
Provider of talent assessment and analytics platform for companies
9lenses.com2011Sterling, United States$13.62M–
A sales consultation platform is provided to transform interactions.
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Detailed competitors of Traitify

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Verified entity values are shown only after access is granted.

Web traffic of Traitify

The website of Traitify (traitify.com) receives about 490K visits a month and ranks #119,698 among all websites worldwide, #1,613 in Jobs and Employment.

  • Monthly visits
    490K

    ▲ 11.2% vs previous month

  • Unique visitors
    300.8K

    per month

  • Global rank
    #119,698

    among all websites

  • Category rank
    #1,613

    Jobs and Career · Jobs and Employment

Similar websites

Websites whose visitors overlap most with Traitify. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
jobs.compassgroupcareers.com
jobs.compassgroupcareers.com
100%
–#186,192–
harri.com
87%
3.3M#17,285View details
careers.walmart.com
careers.walmart.com
86%
–#5,269–
governmentjobs.com
86%
–#3,083View details
jobs.tacobell.com
jobs.tacobell.com
85%
–––
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for Traitify

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Traitify

Premium access

Complete news archive for Traitify

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Traitify

10 companies that operate in the same segment as Traitify (HR & Workforce Technology), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Anonymous employee reviews and job search platform are operated.
2007San Francisco, California, United StatesUSD 201.5 M––
Cloud-based LMS platform for IT industry
2004Farmington, United StatesUSD 235.41 MUSD 4.95 M260
Employee health benefits are facilitated via a cloud-based platform.
2007Plymouth Meeting, Pennsylvania, United StatesUSD 228.3 M––
Business spends, payments, and rewards are streamlined by automated workflows.
2011Hyderabad, Telangana, IndiaUSD 13.75 MUSD 149.43 M431
Virtual physical therapy and digital pain care solutions are provided.
2015San Francisco, California, United StatesUSD 854.44 M––
Cloud-based HR and financial software is delivered to enterprises.
2005Pleasanton, California, United StatesUSD 352.3 MUSD 9.53 B20,400
Businesses are connected with freelancers via an online marketplace.
1999San Francisco, California, United StatesUSD 140 MUSD 787.78 M600
Tech-enabled mental health solutions for employers are provided.
2016New York, New York, United StatesUSD 508.73 M––
SaaS-driven credit card and spend management solutions platform for businesses
2017Draper, Utah, United StatesUSD 1.16 B–1
Cloud-based HRMS software is offered for small and medium-sized businesses.
2016Barcelona, Catalonia, SpainUSD 369.25 M––
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Frequently Asked Questions about Traitify

Traitify was founded in 2011.

Traitify is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.

Traitify is a funded company, having raised a total of $25.73M across 17 funding rounds to date. The company's 1st funding round was a Angel Round of $443K, raised on Jun 2011.

Traitify was founded in 2011 and is based in Baltimore, United States, within the human resources technology sector. Visual-based assessments are offered for pre-employment screening, where images are used to collect personality data. Integration with applicant tracking systems and career sites is supported to streamline operations. Tools for candidate engagement throughout the hiring process are provided, aiding in applicant prioritization and recruitment efficiency.

Traitify's top competitors include Criteria Corp, OutMatch and Predictive Index.

Traitify offers Traitify Assessments and Personality API.

Traitify has 8 investors. Key investors include Paradox, Crosschq, TEDCO, Heritage Group, and TCP Venture Capital.

Traitify operates through Paradox, Inc..

Yes. Traitify was acquired by Paradox in August 2021.

The website of Traitify receives about 490 thousand visits a month and ranks #119,698 among all websites worldwide.

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