About Traitify
Traitify is a company based in Baltimore (United States) founded in 2011 was acquired by Crosschq in March 2026. Traitify has raised $25.73 million across 17 funding rounds from investors including Paradox, Crosschq and TEDCO. Traitify offers products and services including Traitify Assessments and Personality API. Traitify operates in a competitive market with competitors including Predictive Index, OutMatch, Arctic Shores, Criteria Corp and Imbellus, among others.
- Headquarter Baltimore, United States
- SectorsTechnology
- Website category Jobs and Career · Jobs and Employment
- Website traitify.com
- Social LinkedIn X Facebook
- Acquired by Paradox (Aug 2021)
- Legal Name Paradox, Inc.
Products & Services of Traitify
Traitify offers a comprehensive portfolio of products and services, including Traitify Assessments and Personality API.
Visual tests for personality and fit in hiring processes.
Integration tool for personality data in HR systems.
Funding Insights of Traitify
Traitify has successfully raised a total of $25.73M across 17 strategic funding rounds. The most recent funding activity was a Series B round of $12.32 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.73M
- Total Rounds 17
- Last Round Series B β $12.32M
- First Round $125,000
(Jun 2011)
- Investors Count 6
Latest 10 of 17 funding rounds of Traitify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $12.32M | Series B | β | β | β |
| Aug 2016 | $348,426 | Debt – Conventional | β | β | β |
| Mar 2016 | $327,158 | Debt – Conventional | β | β | β |
| Aug 2015 | $1.31M | Series A | β | β | β |
| Jul 2014 | $4.09M | Series A | β | Heritage Group | β |
| Aug 2013 | $2M | Series B | β | β | |
| Aug 2013 | $2M | Seed | β | β | |
| Apr 2013 | $983,000 | Debt – Conventional | β | β | β |
| Sep 2012 | $1M | Seed | β | β | |
| Jul 2012 | $443,000 | Angel Round | β | β | β |
8 investors in total: 8 institutional.
Investors in Traitify
Traitify has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Paradox, Crosschq and TEDCO.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-stage tech and life sciences focused venture capital firm investing primarily in the US | – | heritagegroupusa.com | Nashville, United States | |
Early-stage technology investments are made by TCP Venture Capital. | – | tcp.vc | Baltimore, United States | |
Venture capital fund and startup accelerator programs focused on seed and early stage companies | 1998 | tedcomd.com | Columbia, United States | |
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
Provides grants and investments to support health, education, and community development in Baltimore. | 1953 | abell.org | Baltimore, United States | |
Provides grants to organizations for civic, education, health, and environmental initiatives in Baltimore. | 1959 | france-merrickfdn.org | Baltimore, United States | |
Recruitment tasks are automated by AI-interfaced software. | 2016 | paradox.ai | Scottsdale, United States | |
Cloud-based HR management suite solutions are provided. | 2018 | crosschq.com | San Francisco, United States |
Investor details for Traitify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Traitify
2 people are tracked at Traitify (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Dan Sines | VP, Product | Leadership |
Dave Volpe | Product Designer | Team |
Complete people profiles for Traitify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Traitify
Competitors of Traitify
Traitify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Predictive Index, OutMatch, Arctic Shores, Criteria Corp and Imbellus, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| predictiveindex.com | 1955 | Westwood, United States | $101M | 1 | Talent optimization and workforce assessment platform | |
| outmatch.com | 2008 | Saratoga Springs, United States | $25.17M | 246 | Predictive talent analytics are delivered through a cloud-based platform. | |
| arcticshores.com | 2013 | London, United Kingdom | $18.81M | 77 | AI and gamification are applied in psychometric assessments for employers. | |
| criteriacorp.com | 2006 | West Hollywood, United States | $64.49M | 101 | Psychometric assessments are provided for pre-employment screening by recruiters. | |
| imbellus.com | 2016 | Los Angeles, United States | $18.5M | 42 | Assessment solutions are provided to evaluate creativity and problem-solving skills. | |
| plum.io | 2011 | Waterloo, Canada | $12.08M | – | Cloud-based AI assessments for talent hiring and retention are provided. | |
| crystalknows.com | 2014 | Nashville, United States | $6.54M | – | Psychometric assessments are delivered through a cloud-based applicant tracking platform. | |
| knockri.com | 2016 | Toronto, Canada | $5.23M | – | AI-based skill assessments and video interviews are facilitated for recruitment. | |
| jombay.com | 2011 | Pune, India | $1.62M | 33,944 | Provider of talent assessment and analytics platform for companies | |
| 9lenses.com | 2011 | Sterling, United States | $13.62M | – | A sales consultation platform is provided to transform interactions. |
Detailed competitors of Traitify
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Traitify
The website of Traitify (traitify.com) receives about 490K visits a month and ranks #119,698 among all websites worldwide, #1,613 in Jobs and Employment.
- Monthly visits490K
▲ 11.2% vs previous month
- Unique visitors300.8K
per month
- Global rank#119,698
among all websites
- Category rank#1,613
Jobs and Career · Jobs and Employment
- Bounce rate41%
- Pages per visit2.1
- Average visit2 min 38 sec
- DevicesDesktop 14% Β· Mobile 86%
Websites whose visitors overlap most with Traitify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jobs.compassgroupcareers.com | jobs.compassgroupcareers.com | 100% | – | #186,192 | β |
| harri.com | 87% | 3.3M | #17,285 | View details | |
careers.walmart.com | careers.walmart.com | 86% | – | #5,269 | β |
| governmentjobs.com | 86% | – | #3,083 | View details | |
jobs.tacobell.com | jobs.tacobell.com | 85% | – | – | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Traitify
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Traitify
Complete news archive for Traitify
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Traitify
10 companies that operate in the same segment as Traitify (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about Traitify
Traitify was founded in 2011.
Traitify is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Traitify is a funded company, having raised a total of $25.73M across 17 funding rounds to date. The company's 1st funding round was a Angel Round of $443K, raised on Jun 2011.
Traitify was founded in 2011 and is based in Baltimore, United States, within the human resources technology sector. Visual-based assessments are offered for pre-employment screening, where images are used to collect personality data. Integration with applicant tracking systems and career sites is supported to streamline operations. Tools for candidate engagement throughout the hiring process are provided, aiding in applicant prioritization and recruitment efficiency.
Traitify's top competitors include Criteria Corp, OutMatch and Predictive Index.
Traitify offers Traitify Assessments and Personality API.
Traitify has 8 investors. Key investors include Paradox, Crosschq, TEDCO, Heritage Group, and TCP Venture Capital.
Traitify operates through Paradox, Inc..
Yes. Traitify was acquired by Paradox in August 2021.
The website of Traitify receives about 490 thousand visits a month and ranks #119,698 among all websites worldwide.

