About Traitify
Traitify is a company based in Baltimore (United States) founded in 2011 was acquired by Paradox in August 2021.. Traitify has raised $25.73 million across 17 funding rounds from investors including Paradox, TEDCO and Heritage Group. Traitify offers products and services including Traitify Assessments and Personality API. Traitify operates in a competitive market with competitors including Predictive Index, OutMatch, Arctic Shores, Criteria Corp and Imbellus, among others.
- Headquarter Baltimore, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Paradox, Inc.
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Products & Services of Traitify
Traitify offers a comprehensive portfolio of products and services, including Traitify Assessments and Personality API. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Visual tests for personality and fit in hiring processes.
Integration tool for personality data in HR systems.
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Funding Insights of Traitify
Traitify has successfully raised a total of $25.73M across 17 strategic funding rounds. The most recent funding activity was a Series B round of $12.32 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 17
- Last Round Series B — $12.3M
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First Round
First Round
(01 Jun 2011)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2020 | Amount | Series B - Traitify | Valuation |
investors |
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| Aug, 2016 | Amount | Debt – Conventional - Traitify | Valuation |
investors |
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| Mar, 2016 | Amount | Debt – Conventional - Traitify | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Traitify
Traitify has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Paradox, TEDCO and Heritage Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-stage tech and life sciences focused venture capital firm investing primarily in the US
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Founded Year | Domain | Location | |
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Early-stage technology investments are made by TCP Venture Capital.
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Founded Year | Domain | Location | |
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Venture capital fund and startup accelerator programs focused on seed and early stage companies
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Traitify
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Traitify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Traitify Comparisons
Competitors of Traitify
Traitify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Predictive Index, OutMatch, Arctic Shores, Criteria Corp and Imbellus, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Talent optimization and workforce assessment platform
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| domain | founded_year | HQ Location |
Predictive talent analytics are delivered through a cloud-based platform.
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| domain | founded_year | HQ Location |
AI and gamification are applied in psychometric assessments for employers.
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| domain | founded_year | HQ Location |
Psychometric assessments are provided for pre-employment screening by recruiters.
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| domain | founded_year | HQ Location |
Assessment solutions are provided to evaluate creativity and problem-solving skills.
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| domain | founded_year | HQ Location |
Cloud-based AI assessments for talent hiring and retention are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Traitify
Frequently Asked Questions about Traitify
When was Traitify founded?
Traitify was founded in 2011.
Where is Traitify located?
Traitify is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Is Traitify a funded company?
Traitify is a funded company, having raised a total of $25.73M across 17 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $327.16K, raised on Jun 01, 2011.
What does Traitify do?
Traitify was founded in 2011 and is based in Baltimore, United States, within the human resources technology sector. Visual-based assessments are offered for pre-employment screening, where images are used to collect personality data. Integration with applicant tracking systems and career sites is supported to streamline operations. Tools for candidate engagement throughout the hiring process are provided, aiding in applicant prioritization and recruitment efficiency.
Who are the top competitors of Traitify?
Traitify's top competitors include Criteria Corp, OutMatch and Predictive Index.
What products or services does Traitify offer?
Traitify offers Traitify Assessments and Personality API.
Who are Traitify's investors?
Traitify has 7 investors. Key investors include Paradox, TEDCO, Heritage Group, TCP Venture Capital, and Abell Foundation.
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