Transform

Seattle, United States Founded: 2014 • Age: 12 yrs Acquired By dbt Labs
Revenue generation through machine learning on marketing and sales data

About Transform

Transform is a Technology company based in Seattle (United States) founded in 2014 by Paul Yang, James Mayfield, and Nick Handel, and was acquired by dbt Labs in February 2023. Revenue generation through machine learning on marketing and sales data. Transform has raised $23.48 million across 2 funding rounds from investors including dbt Labs, Index Ventures and Redpoint Ventures. Its chief executive, as recorded, is Nick Handel. Transform offers products and services including dbt Cloud and dbt Mesh. Its focus areas include Enterprise Applications, Big Data Analytics, Enterprise Solutions and Sales & Marketing. Its legal entity is Transform Data Inc. Its competitors include Meltwater, Radius and data.ai; 2 of its 3 listed competitors have raised funding.

Company details

Transform provides a cloud-based platform RevTech, which is used for revenue generation through machine learning on marketing and sales data. The platform also stores the data for future use and provides predictive and prescriptive analysis with visualization. It claims to data aggregation from various channels such as marketing, sales, channels, social and referral data. The automated data feeds include Social Intelligence feed, Rival Intelligence feed and Martech Adtech feed.

  • Headquarters Seattle, United States
  • Founders Paul Yang, James Mayfield, Nick Handel
  • Stage Acquired
  • Sectors
    Technology
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website transform.co
  • Social LinkedIn X Facebook YouTube
  • Acquired by dbt Labs (Feb 2023)
  • Legal Name Transform Data Inc
Key Metrics
  • Total Equity Funding
    $23.48M (USD)

    in 2 rounds

  • Latest Funding Round
    $20M (USD), Series A

    Jun 2021

  • Investors
    dbt Labs

    & 2 more

  • Acquired by
    dbt Labs

    (Feb 2023)

Products & Services of Transform

Transform offers a comprehensive portfolio of products and services, including dbt Cloud and dbt Mesh.

dbt Cloud
Data Transformation Platform

Platform for building and managing trusted data pipelines efficiently.

dbt Mesh
Data Reusability Tool

Tool for reusing datasets to save time and boost productivity.

Apps and channels of Transform

its YouTube channel dbt Labs has 14.7K subscribers and 30 videos.

dbt Labs
YouTube 14.7K subscribers 30 videos Science & Technology
Open channel

Videos from Transform

The most watched videos on Transform's YouTube channel, dbt Labs (14.7K subscribers). Click a video to play it here.

How to use the dbt VS Code extension
1.7K views
2025 dbt Launch Showcase
1.2K views
How to build reliable AI agents with the dbt MCP Server
689 views
Modernize self service analytics with dbt
547 views

More on dbt Labs.

Funding Insights of Transform

Transform has successfully raised a total of $23.48M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $23.48M
  • Total Rounds 2
  • Last Round Series A β€” $20M
  • First Round $3.48M

    (Feb 2019)

  • Investors Count 2

All 2 funding rounds of Transform with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2021$20MSeries A–Index Ventures, Redpoint Ventures
–
Feb 2019$3.48MSeed–Index Ventures, Redpoint Ventures
–
Valuation history

3 investors in total: 3 institutional.

Investors in Transform

Transform has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include dbt Labs, Index Ventures and Redpoint Ventures.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Venture capital investments in technology startups and entrepreneurs.
indexventures.com
Redpoint Ventures is engaged in venture capital investments.
redpoint.comWoodside, United States
Data transformation tools are provided for analytics engineering workflows.
2016getdbt.comPhiladelphia, United States
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Investor details for Transform

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Transform

3 people are tracked at Transform (3 in leadership).

NameRoleGroup
Paul Yang
Co-FounderLeadership
James Mayfield
Co-FounderLeadership
Nick Handel
Co-Founder & CEOLeadership
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Complete people profiles for Transform

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Timeline of Transform

4 dated milestones of Transform across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Transform is founded.
  2. Funding First funding round of $3.5M.
  3. Funding Latest funding round, Series A, of $20.0M.
  4. Exit Acquired by dbt Labs.

Competitors of Transform

Transform has 3 listed competitors in our database, 2 of them funded. They include Meltwater, Radius and data.ai.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
meltwater.com2001San Francisco, United States1
Cloud-based social media monitoring and analytics are offered for businesses.
radius.com1990San Francisco, United States$332.76M
Predictive marketing and sales platform
data.ai2010San Francisco, United States$157M123
Market data is analyzed by AI to generate consumer insights.
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Detailed competitors of Transform

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Verified entity values are shown only after access is granted.

Top companies in Business Analytics & Intelligence Tools

3 companies that operate in the same segment as Transform (Business Analytics & Intelligence Tools) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Data, analytics, and AI capabilities are unified in a platform.
2013San Francisco, California, United StatesUSD 20.67 BUSD 15.9 M5,679
Platform that provides data analysis and management solutions
2003Denver, Colorado, United StatesUSD 2.46 BUSD 2.87 B5,915
Cloud-based platform for enterprise search
2019Palo Alto, California, United StatesUSD 765.3 M1,751
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Related news about Transform

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Complete news archive for Transform

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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Transform

Transform was founded in 2014 and raised its 1st funding round 5 years after it was founded.

Transform is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

Nick Handel is the CEO of Transform, as recorded in our data. They have also founded this company.

Transform is a funded company, having raised a total of $23.48M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.48M, raised on Feb 2019.

Transform provides a cloud-based platform RevTech, which is used for revenue generation through machine learning on marketing and sales data. The platform also stores the data for future use and provides predictive and prescriptive analysis with visualization. It claims to data aggregation from various channels such as marketing, sales, channels, social and referral data. The automated data feeds include Social Intelligence feed, Rival Intelligence feed and Martech Adtech feed.

Transform's top competitors include Radius, data.ai and Meltwater.

Transform offers dbt Cloud and dbt Mesh.

Transform has 3 investors. Key investors include dbt Labs, Index Ventures, and Redpoint Ventures.

Transform operates through Transform Data Inc.

Yes. Transform was acquired by dbt Labs in February 2023.

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