About TRANZACT
TRANZACT is a Business Services company based in Fort Lee (United States) founded in 2003, and was acquired by GTCR in October 2024. Insurance products are distributed directly to consumers via a marketplace. TRANZACT has completed 1 acquisition, including The Credo Group. TRANZACT offers products and services including Marketing Services, Sales Optimization, and Technology Solutions. Its focus areas include Marketing Services and Full Service Marketing Agency. Its legal entity is MG LLC. Its competitors include Townsquare Media, Tinuiti and Prophet; 3 of its 3 listed competitors have raised funding.
Company details
TRANZACT was established in 2003 and is headquartered in Fort Lee, United States. A marketplace for direct-to-consumer insurance products is operated by the company, serving the health, life, and property and casualty sectors. Subsidiaries such as Cignium, focused on software development and technology services, and TZ Insurance Solutions, a licensed insurance producer, are included in its structure. Consumers are reached through marketing and sales efforts in these industries.
- Headquarters Fort Lee, United States
- Stage Acquired
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website tranzact.net
- Social LinkedIn Facebook Instagram
- Acquired by Willis Towers Watson (Mar 2019)
- Legal Name Mg Llc
- Latest Funding Round$300M (USD), Debt – Conventional
Aug 2016
- InvestorsWillis Towers Watson
& 5 more
- Investments & Acquisitions
- Acquired by
Products & Services of TRANZACT
TRANZACT offers a comprehensive portfolio of products and services, including Marketing Services, Sales Optimization, and Technology Solutions.
Drives insurance leads through various marketing channels
Uses analytics to match customers to insurance policies
Provides data-driven tools for lead routing and efficiency
Funding Insights of TRANZACT
- Total Rounds 2
- Last Round Debt – Conventional — $300M
- Investors Count 1
All 2 funding rounds of TRANZACT with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $300M | Debt – Conventional | – | – | – |
| Jun 2007 | Debt – Conventional | – | – |
6 investors in total: 6 institutional.
Investors in TRANZACT
TRANZACT has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Willis Towers Watson, White Mountains and NewStar Financial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology companies are funded by Recognize through venture capital investments. | recognize.com | New York, United States | ||
Private equity investments and firm management in Chicago. | gtcr.com | |||
Financial services are provided by NewStar Financial in Boston. | 2004 | newstarfin.com | Boston, United States | |
Financial service holding company with focus in P&C insurance | 1980 | whitemountains.com | New Hampshire, United States | |
A private equity firm focused on building long-term business value. | cdr-inc.com | New York, United States | ||
Risk management and insurance brokerage services are offered worldwide. | 1828 | willistowerswatson.com | London, United Kingdom |
Investor details for TRANZACT
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
- Co-investor network
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People of TRANZACT
143 people are tracked at TRANZACT (52 in leadership, 91 in team).
| Name | Role | Group |
|---|---|---|
Rachel Williams | VP Of Digital Strategy & Operations, Member Experience | Leadership |
Boris Donsky | Senior Director, Performance Strategy & Optimization | Leadership |
Jason Amaral | Senior Director; Marketing Operations | Leadership |
Emily Green | Director | Leadership |
Elizabeth Katzman | Director | Leadership |
Nikki Montgomery | Associate Director Of Paid Search | Leadership |
Corey Kaylor | CTO | Leadership |
Mario Nuno Rico | Senior Director | Leadership |
Ashley Biasetti | Associate Director Of Paid Search | Leadership |
Alyssa Palmer | Sr. Director, HR Advisory | Leadership |
Kathryn Sloop | VP Of Marketing, Creative | Leadership |
Randy P. | Sales Director | Leadership |
Andy Nelson | President | Leadership |
Michael Wolkonowski | Head of Sales | Leadership |
Mitch Ginzburg | COO | Leadership |
Leslie Schoen | Senior Account Director | Leadership |
Alisa Santangelo | Senior Director Video Production And Strategy | Leadership |
Jennifer Harbert | Vp, Life & Supplemental Insurance PMO | Leadership |
Justin Adsit | Senior Vice President | Leadership |
Leah Pomeroy | Partner / Affiliate Manager | Leadership |
123 more people are available in the full profile.
Complete people profiles for TRANZACT
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by TRANZACT
TRANZACT has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Credo Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
E-distribution and hosting services are provided to the insurance industry. | thecredogroup.com | United States | 1999 | Dec 2006 | •••• |
Complete acquisition details for TRANZACT
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of TRANZACT
8 dated milestones of TRANZACT across 21 years, from founding to its latest funding, stage changes and deals.
- Founded TRANZACT is founded.
- Acquisition Acquires The Credo Group.
- Funding First funding round.
- Exit Acquired by White Mountains.
- Exit Acquired by Clayton Dubilier & Rice.
- Funding Latest funding round, Debt – Conventional, of $300.0M.
- Exit Acquired by Willis Towers Watson.
- Exit Acquired by GTCR.
Competitors of TRANZACT
TRANZACT has 3 listed competitors in our database, 3 of them funded. They include Townsquare Media, Tinuiti and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of TRANZACT
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- Full competitor set
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Web traffic of TRANZACT
The website of TRANZACT (tranzact.net) receives about 6.4K visits a month.
- Monthly visits6.4K
▼ 11.3% vs previous month
Websites whose visitors overlap most with TRANZACT. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jobsearch.monster.com | jobsearch.monster.com | 100% | #3,762,244 | – | |
tzinsurance.com | tzinsurance.com | 60% | – | ||
fedc.net | fedc.net | 57% | – | ||
voiinsurance.com | voiinsurance.com | 42% | – |
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as TRANZACT (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Tranzact
Complete news archive for TRANZACT
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about TRANZACT
TRANZACT was founded in 2003 and raised its 1st funding round 4 years after it was founded.
TRANZACT is headquartered in Fort Lee, United States. It is registered at Fort Lee, New Jersey, United States.
TRANZACT was established in 2003 and is headquartered in Fort Lee, United States. A marketplace for direct-to-consumer insurance products is operated by the company, serving the health, life, and property and casualty sectors. Subsidiaries such as Cignium, focused on software development and technology services, and TZ Insurance Solutions, a licensed insurance producer, are included in its structure. Consumers are reached through marketing and sales efforts in these industries.
TRANZACT's top competitors include Townsquare Media, Tinuiti and Prophet.
TRANZACT offers Marketing Services, Sales Optimization, and Technology Solutions.
TRANZACT has made 1 acquisition, including The Credo Group.
TRANZACT has 6 investors. Key investors include Willis Towers Watson, White Mountains, NewStar Financial, Recognize, and CD&R.
TRANZACT operates through Mg Llc.
Yes. TRANZACT was acquired by Willis Towers Watson in March 2019.