About Tray.ai
Tray.ai is a Technology company based in Tel Aviv (Israel) founded in 2019 by Niro Osiroff, and was acquired by Tray in March 2025. Cloud-based predictive maintenance software is delivered for manufacturing operations. It operates on a SaaS (Software-as-a-Service) and Managed Services model in Technology and Industrial Goods & Manufacturing sectors. Tray.ai has raised $20.5 million across 3 funding rounds from investors including Tray.ai, Insight Partners and True Ventures. Tray.ai offers products and services including Merlin Agent Builder, Agent Hub, and Enterprise Core. Its focus areas include Software and AI Integration Platforms. Its legal entity is Tray.ai, Inc.
Company details
Tray.ai is established as a leading AI-ready integration platform (iPaaS) designed for automation and connectivity across business systems. Solutions are provided for data integration, API management, and agile connectivity in sectors like IT, finance, and e-commerce. Intelligent agents are built and deployed using Merlin Agent Builder and Agent Hub, ensuring scalability and governance through Enterprise Core. Support is extended to various applications including Salesforce, Slack, and Hubspot, enabling seamless process automation and embedded integrations.
Products & Services of Tray.ai
Tray.ai offers a comprehensive portfolio of products and services, including Merlin Agent Builder, Agent Hub, and Enterprise Core.
Agents are built for business performance using AI.
Reusable AI building blocks are provided for agents.
Governance and scalability are ensured for AI integrations.
Apps and channels of Tray.ai
its YouTube channel Tray has 1.49K subscribers and 30 videos.
Videos from Tray.ai
The most watched videos on Tray.ai's YouTube channel, Tray (1.49K subscribers). Click a video to play it here.
More on Tray.
Funding Insights of Tray.ai
Tray.ai has successfully raised a total of $20.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $16 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.5M
- Total Rounds 3
- Last Round Series A — $16M
- Investors Count 4
All 3 funding rounds of Tray.ai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $16M | Series A | – | Insight Partners | |
| Nov 2020 | $4.5M | Seed | – | True Ventures, MoreVC | – |
| Jun 2019 | Seed | – | I3 Equity Partners | – |
5 investors in total: 5 institutional.
Investors in Tray.ai
Tray.ai has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Tray.ai, Insight Partners and True Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Tech startups are funded by MoreVC, a venture capital firm. | morevc.com | |||
Early-stage investments are made in Israeli deep tech startups. | 2016 | i3equity.com | Israel | |
AI-powered platform is utilized for business system automation and integration. | 2012 | tray.ai | San Francisco, United States |
Investor details for Tray.ai
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People of Tray.ai
7 people are tracked at Tray.ai (1 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Niro Osiroff | Co-Founder | Leadership |
Alexandra Fincher | Advanced Manufacturing & Analytics Product Manager | Team |
Catalina Hernández | Analista Business Intelligence | Team |
Alex Wright | Business Development Representative | Team |
Dafna Horovitz | BDR Team Leader | Team |
Bri Chivhenge | Business Development Specialist | Team |
Chris Bonanni | Sales Development Representative | Team |
Complete people profiles for Tray.ai
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Tray.ai
4 dated milestones of Tray.ai across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Tray.ai is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $16.0M.
- Exit Acquired by Tray.
Web traffic of Tray.ai
Websites that share an audience with Tray.ai (vanti.ai).
Websites whose visitors overlap most with Tray.ai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| infopulse.com | 100% | View details | |||
| landing.ai | 53% | 105.9K | #336,361 | View details | |
| wevolver.com | 53% | 267K | #202,836 | View details | |
| productronica.com | 28% | #1,178,160 | View details |
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Related news about Tray.Ai
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Frequently Asked Questions about Tray.ai
Tray.ai was founded in 2019.
Tray.ai is headquartered in Tel Aviv, Israel.
Tray.ai is a funded company, having raised a total of $20.5M across 3 funding rounds to date.
Tray.ai is established as a leading AI-ready integration platform (iPaaS) designed for automation and connectivity across business systems. Solutions are provided for data integration, API management, and agile connectivity in sectors like IT, finance, and e-commerce. Intelligent agents are built and deployed using Merlin Agent Builder and Agent Hub, ensuring scalability and governance through Enterprise Core. Support is extended to various applications including Salesforce, Slack, and Hubspot, enabling seamless process automation and embedded integrations.
Tray.ai offers Merlin Agent Builder, Agent Hub, and Enterprise Core.
Tray.ai has 5 investors. Key investors include Tray.ai, Insight Partners, True Ventures, MoreVC, and i3 Partners.
Tray.ai operates through Tray.Ai, Inc..
Yes. Tray.ai was acquired by Tray in March 2025.